How Reddit Citations Changed in Google AI Overviews for High-Stakes Insurance Consumer Decisions

LLM Authority Index Research | Google AI Overviews | Insurance | July-September 2026

Reddit remained a major citation source in Google AI Overviews for high-stakes insurance questions throughout the July-September 2026 research window, but its direct citation visibility declined.

Across the full three-month Google AI Overviews insurance slice, Reddit ranked #3 in July, #3 in August and #5 in September by response citation coverage. Full-panel coverage fell from 12.70% in July to 11.38% in August and 9.61% in September.

The stricter like-for-like endpoint from the parent insurance Reddit study shows the same direction. In the nine insurance verticals represented in both July and September, Reddit's citation-event share fell from 3.36% to 2.25%, a 33.1% relative decline, while response citation coverage fell from 12.71% to 9.04%, a 28.9% decline.

The matched result also moved lower, but less severely than ChatGPT. In the locked parent-study Google AI Overviews subset, 519 prompt-plus-surface scenarios were paired between July and September. Reddit disappeared in 49 and newly appeared in 25, a 1.96-to-1 loss-to-gain ratio. Matched response coverage fell from 15.22% to 10.60%.

Answer Capsule

Reddit citation visibility declined in Google AI Overviews for high-stakes insurance questions from July to September 2026, but the decline was materially milder than the decline observed in ChatGPT. On the balanced nine-vertical endpoint, Reddit's citation-event share fell 33.1%, from 3.36% to 2.25%, and response citation coverage fell 28.9%, from 12.71% to 9.04%. In the locked matched panel, 519 scenarios were paired: Reddit remained cited in 30, disappeared in 49, newly appeared in 25, and was absent in 415. The exact two-sided McNemar p-value is approximately 0.0071.

Key Findings

• Reddit ranked #3 in Google AI Overviews insurance citations in July and August, then #5 in September.
• Full-panel response coverage moved from 12.70% to 11.38% to 9.61%.
• In the locked balanced nine-vertical endpoint, Reddit citation-event share fell from 3.36% to 2.25%, a 33.1% decline.
• Balanced response citation coverage fell from 12.71% to 9.04%, a 28.9% decline.
• The locked strict matched set contained 519 scenarios: 30 both, 49 losses, 25 gains, and 415 neither.
• Matched response coverage fell about 30.4%, from 15.22% to 10.60%.
• Reddit was 1.96 times more likely to disappear than to newly appear among discordant matched scenarios.
• The exact two-sided McNemar test gives p ≈ 0.0071.
• In the fresh platform-specific vertical audit, 7 of 9 comparable insurance verticals had lower Reddit citation-event share and 7 of 9 had lower response coverage.
• Car Insurance and Short Term Health Insurance moved against the aggregate event-share trend, but both are small enough that denominator changes materially affect percentage movement.
• The sharpest platform-specific event-share declines were in Medicare Supplement Insurance (-60.4%), Disability Insurance (-46.3%), Pet Insurance (-44.3%), and Dental insurance (-35.0%).
• In the 49 matched Reddit-loss scenarios, no single source replaced Reddit. Forbes newly appeared in 26.5%, Money.com in 22.4%, and YouTube in 20.4%.

Questions This Study Answers

• How much did Reddit citation visibility change in Google AI Overviews for insurance decisions from July to September 2026?
• Does the decline remain when the same prompt and Google AI Overviews surface are paired?
• Was the movement consistent across insurance verticals, or did some topics move differently?

Why This Research Belongs in Daily AI Search Marketing Decisions

Article 46 isolates one source, Reddit, inside one surface, Google AI Overviews, and one commercial decision family, Insurance. That narrow design makes the study useful for day-to-day AI search marketing because it separates measurements that are often collapsed into one visibility score:

1. Where does Reddit rank inside the insurance source market?
2. How often is Reddit actually cited, measured both as event share and response coverage?
3. Does the same prompt-plus-surface scenario keep or lose Reddit over time?

In the three-month Google AI Overviews insurance source study, Reddit still ranked #4 overall at 11.16% response citation coverage. That aggregate position can coexist with meaningful current-month deterioration: Reddit ranked #3 in July, #3 in August and #5 in September, while full-panel response coverage fell from 12.70% to 11.38% to 9.61%.

The stricter balanced endpoint points in the same direction. Reddit citation-event share fell 33.1%, from 3.36% to 2.25%, and response citation coverage fell 28.9%, from 12.71% to 9.04%. In the locked matched set, 49 scenarios lost Reddit while 25 gained it, a 1.96-to-1 loss-to-gain ratio, and matched coverage fell from 15.22% to 10.60%.

For publishers, that means a three-month aggregate rank should not be sold as proof that current visibility is stable. For brands and CMOs, it means source strategy should be monitored with a fixed prompt panel, a defined platform surface, and separate rank, coverage, event-share, and matched-loss metrics.

The vertical audit makes the same point at the topic level. Seven of nine comparable insurance verticals lost Reddit citation-event share and response coverage, while Car Insurance and Short Term Health Insurance moved higher. A category-wide signal therefore belongs in planning, but budget and outreach decisions still need to be made at the commercial prompt-cluster level.

The platform comparison is equally important. The locked parent insurance study reports Reddit citation-event share changes of -69.1% in ChatGPT, -33.1% in Google AI Overviews, -33.1% in Google AI Mode, -56.1% in Gemini, -100.0% in Perplexity, and no measurable Reddit event share in Microsoft Copilot at either endpoint. One blended "Reddit visibility in AI" KPI would hide those differences.

This result also belongs inside the broader Insurance Citation Authority Study. That study reports 80.2% median monthly Top 100 persistence, 29.0% median cross-platform Top 100 portability, and an approximate 51.2 percentage-point Persistence-Portability Gap. Only 16 domains appeared in the insurance Top 100 for all six platform families. The Persistence-Portability Gap framework therefore helps interpret Article 46 correctly: a source market can be relatively persistent over time while an individual source loses visibility, and the source set can still fragment sharply across platforms.

Citation visibility should remain separate from brand mentions, recommendation rate, rank, sentiment, citation-recommendation coupling, and downstream business outcomes. This study measures the visible source layer. It does not establish that a Reddit citation caused an insurer, broker, publisher, or product recommendation.

Commercial Action Matrix: What Publishers and CMOs Can Do With the Findings

Where Article 46 Fits in the High-Stakes Consumer Decisions Corpus

Article 46 is a child analysis of two parent studies:

• the Insurance Reddit decline study, which provides the locked cross-platform insurance endpoint and matched counts; and
• the Google AI Overviews Insurance source study, which provides the three-month Google AI Overviews source market, including Reddit's #4 aggregate rank and 11.16% response coverage.

The platform-specific context comes from the overall Google AI Overviews Top 100 study. The broader interpretation comes from the overall Reddit decline study, the cross-platform citation-overlap study, the citation-drift study, and the Persistence-Portability Gap framework. Those studies answer different questions: source-specific decline, platform portability, prompt-level drift, and market-level persistence should not be treated as interchangeable measurements.

What We Studied

This article is the Google AI Overviews platform-specific extension of the broader Reddit decline study for high-stakes insurance consumer decisions.

The underlying Google AI Overviews insurance source study contains:

The 12 source vertical labels are:

1. Car Insurance
2. Dental insurance
3. Disability Insurance
4. Health Insurance
5. Life Insurance Companies
6. Long-Term Care Insurance
7. Medicare Supplement Insurance
8. Pet Insurance
9. Renters Insurance
10. Short Term Health Insurance
11. Travel Insurance
12. Vision Insurance

The strict July-to-September endpoint uses nine verticals. Long-Term Care Insurance, Renters Insurance and Vision Insurance are excluded because July source datasets were not present in the frozen archive.

The Core Finding: Reddit Declined on a Like-for-Like Google AI Overviews Insurance Panel

Questions This Section Answers

• Could the three September-only insurance verticals explain the decline?
• Did Reddit lose both event share and response coverage?
• How large was the decline after the category set was held constant?

No. The decline remains after restricting the endpoint comparison to the nine insurance verticals represented in both July and September.

Both measures moved lower. Reddit represented a smaller share of visible citations and appeared in a smaller percentage of eligible Google AI Overviews insurance responses.

The endpoint percentages are preserved from Article 28 so this child study remains numerically consistent with the published parent insurance trend analysis. The direct record-level reconstruction from the frozen corpus produces essentially the same endpoint direction and magnitude.

Commercially, this is a meaningful decline, but not a disappearance. Reddit remained a top-five source in the Google AI Overviews insurance source market even as its direct citation reach weakened.

Reddit Fell Across the Full Three-Month Google AI Overviews Insurance Panel

Questions This Section Answers

• Was September an isolated break or part of a three-month pattern?
• Did Reddit lose rank as its coverage declined?
• How does the descriptive full panel compare with the balanced endpoint?

The full monthly panel also trends lower:

Reddit's event share fell each month, from 3.35% to 2.94% to 2.42%, while response coverage fell from 12.70% to 11.38% to 9.61%.

Its monthly rank moved from #3 to #3 to #5. That rank movement matters because Google AI Overviews did not simply cite Reddit less often in absolute terms. Other sources also became more prominent relative to Reddit by September.

The full September panel includes three insurance verticals without July data, so the locked nine-vertical endpoint remains the preferred July-to-September comparison.

The Strict Matched-Prompt Test Shows Nearly Two Losses for Every Gain

Questions This Section Answers

• Did Reddit decline when prompt wording and raw Google AI Overviews surface were held constant?
• How many matched scenarios lost Reddit compared with gains?
• Was the directional imbalance statistically meaningful inside this sample?

The locked Article 28 Google AI Overviews matched panel contains 519 scenarios:

Reddit losses outnumbered gains 49 to 25, a 1.96-to-1 imbalance.

Matched Reddit response coverage fell from 15.22% to 10.60%, approximately a 30.4% relative decline.

The exact two-sided McNemar test gives p ≈ 0.0071. Within this matched sample, the loss-gain imbalance is inconsistent with a simple 50/50 turnover process. The test does not identify the cause of the change.

The Platform-Specific Vertical Audit Is Not Uniform

Questions This Section Answers

• Did every insurance vertical decline inside Google AI Overviews?
• Which insurance topics had the largest Reddit losses?
• Which topics moved against the category-wide trend?

The Google AI Overviews-specific vertical audit is more mixed than the all-platform insurance aggregate in Article 28. Seven of nine comparable verticals had lower Reddit event share and lower response coverage, while two small verticals moved higher on both measures.

The median platform-specific event-share change across the nine verticals was -30.3%.

The steepest declines were:

1. Medicare Supplement Insurance: 0.65% to 0.26%, down 60.4%.
2. Disability Insurance: 5.08% to 2.73%, down 46.3%.
3. Pet Insurance: 5.60% to 3.12%, down 44.3%.
4. Dental insurance: 0.57% to 0.37%, down 35.0%.
5. Life Insurance Companies: 4.99% to 3.48%, down 30.3%.

Two verticals moved in the opposite direction:

• Car Insurance increased from 1.99% to 3.61% event share, while response coverage rose from 5.04% to 6.12%.
• Short Term Health Insurance increased from 0.69% to 0.97% event share, while response coverage moved from 0.93% to 0.96%.

Those two increases should be interpreted cautiously. Short Term Health Insurance had only one Reddit citation event in each endpoint month, so the event-share increase is driven by a smaller total citation denominator. Car Insurance also has a substantially smaller response base than the largest insurance verticals.

The platform-specific conclusion is therefore not that every insurance topic declined. It is that the aggregate Google AI Overviews insurance trend moved lower, with most verticals declining and a small number moving differently.

What Appeared When Reddit Disappeared?

Questions This Section Answers

• Did one publisher consistently replace Reddit?
• Which domains appeared most often in Reddit-loss scenarios?
• Does the evidence support a single replacement-source strategy?

No single domain replaced Reddit across the 49 matched scenarios where Reddit appeared in July but not September.

Forbes was the most common newly appearing domain, but it appeared in only about one quarter of the Reddit-loss scenarios. Money.com appeared in roughly one fifth, and YouTube in roughly one fifth.

The replacement mix spans broad publishers, insurance specialists, travel-insurance specialists, video platforms, and provider-owned sources. That pattern supports source redistribution, not a one-for-one substitution.

For brands, the practical implication is to avoid asking, "What replaced Reddit?" as if one new source has taken its place. The better question is which source portfolios are gaining visibility inside the specific prompt clusters that matter commercially.

Platform Differences: Google AI Overviews Declined Less Than ChatGPT

Questions This Section Answers

• Was the Reddit decline similar across AI platforms?
• How did Google AI Overviews compare with ChatGPT and Perplexity?
• Why should insurance teams report source visibility by platform? The parent insurance study shows substantial platform divergence:

Google AI Overviews shows a meaningful decline, but it is materially less severe than ChatGPT or Perplexity in this insurance panel.

The matched results tell the same story. Google AI Overviews produced 49 losses vs. 25 gains, compared with 22 losses vs. 4 gains for ChatGPT and 6 losses vs. 0 gains for Perplexity.

A single blended "Reddit visibility" KPI would obscure those differences. Insurance brands and publishers should treat platform as a first-class reporting dimension.

What This Means for Insurance Brands and CMOs

Questions This Section Answers

• Should insurance brands stop investing in Reddit?
• What should replace a single-source authority strategy?
• Which metrics should CMOs track next?

1. Do not treat Reddit as a fixed AI citation channel

Reddit remained a top-five source in Google AI Overviews insurance answers, but its direct citation coverage declined over the quarter. A durable AI-search strategy should assume that source selection can move.

2. Track platform-specific source exposure

Google AI Overviews declined less than ChatGPT. If a brand tracks only blended AI visibility, it can miss a sharp deterioration on one engine and relative stability on another.

3. Build a portfolio of third-party authority

The Reddit-loss scenarios redistributed across Forbes, Money.com, YouTube, insurance specialists, travel-insurance specialists, and other sources. That argues for a diversified earned-authority strategy rather than substituting one target for Reddit.

4. Separate citation visibility from recommendation visibility

A citation does not prove that the cited page caused a company recommendation. Likewise, losing a visible Reddit citation does not prove that Reddit stopped influencing retrieval or brand perception. Track citations, mentions, recommendations, sentiment, and company-owned source visibility as separate variables.

5. Manage at the vertical and prompt-cluster level

Medicare Supplement, Disability, Pet, Dental, and Life Insurance moved differently from Car Insurance and Short Term Health Insurance. Category averages are useful for strategy, but budgets should be allocated against the specific commercial questions the business cares about.

What This Means for Insurance Publishers

The decline creates an opportunity for publishers, but not an automatic transfer of citations.

When Reddit disappears, the replacement mix is fragmented. Publishers with strong comparison content, first-party research, transparent methodology, product-specific evidence, and crawlable pages may have more opportunities to enter the citation set, but no source is guaranteed to inherit Reddit's prior visibility.

For publishers selling advertising, partnerships, or research products, a defensible commercial story can focus on:

• which AI surfaces cite the publisher;
• which insurance verticals and prompt clusters cite it;
• whether citation visibility is growing or declining month to month;
• which competitors and source types appear in the same answers;
• whether the publisher appears in scenarios where Reddit is receding; and
• how stable that visibility is across multiple AI platforms.

The defensible claim is measured citation visibility, not "AI trusts us" and not "our citation caused the recommendation."

How This Study Relates to Prior Reddit Citation Research

Independent research is directionally consistent with a gradual Reddit decline on Google's AI surfaces, but the exact percentages are not directly comparable.

PromptWatch measured Reddit's share of Google AI Overviews citations moving from about 2.37% in early July to 2.10% in mid-August 2026, an 11.3% relative decline, with no single break point. Over the same shorter window, PromptWatch reported a steeper decline in Google AI Mode and an abrupt 86.4% ChatGPT Search decline. Its Google result is useful context for Article 46 because both studies show a gradual Google AI Overviews decline rather than the much sharper ChatGPT break. The magnitudes differ because the prompt population, dates, denominator, and collection system differ.

Search Engine Journal reviewed the PromptWatch ChatGPT decline and emphasized that timing alone does not establish the cause. That caution applies here as well. Article 46 measures a directional source change inside a defined insurance panel; it does not identify a Google policy change, Reddit penalty, ranking update, or retrieval mechanism as the cause.

Ahrefs' September 2026 broad U.S. Google AI Overviews leaderboard ranked Reddit #2 with 18.5% mention share among its top sources. That broad all-topic prominence can coexist with Reddit ranking #4 at 11.16% response coverage across this three-month insurance study and #5 at 9.61% coverage in September. Ahrefs uses a different query universe and a mention-share denominator, while Article 46 uses high-stakes insurance prompts and response citation coverage plus citation-event share.

Tinuiti's Q3 2026 citation research reports that most tracked AI platforms were at or near Q3 highs in overall social citation share, with Perplexity as a notable exception. That finding is not inconsistent with a Reddit-specific decline. A platform can increase or maintain citations to the broader social category while changing how often it cites one social domain.

PromptWatch also measured Google's AI surfaces separately from ChatGPT. That methodological choice aligns with one of the central conclusions of the LLMAI corpus: platform should be treated as a first-class reporting dimension rather than blended into a single AI visibility score.

Taken together, the outside research strengthens the case for measurement discipline, not a universal Reddit narrative. The most defensible comparison is direction, platform specificity and methodological difference, not decimal-point equivalence across unrelated panels.

How This Study Is Different

This study narrows the broader Reddit research to one platform, one commercial family, and one fixed three-month window.

It combines:

1. a 4,266-response Google AI Overviews insurance source slice;
2. a locked balanced nine-vertical July-to-September endpoint;
3. a 519-scenario locked matched prompt-plus-surface test;
4. both citation-event share and response citation coverage;
5. a fresh platform-specific vertical audit from the frozen source corpus; and
6. a matched Reddit-loss replacement-source audit.

The question is narrow and commercial: how stable was Reddit as a directly cited source in Google AI Overviews for consequential insurance consumer decisions during this quarter?

Why AI Citation Studies Can Disagree

Two studies can report different Reddit trends without either one necessarily being wrong.

Query population

Insurance comparison and coverage questions are not representative of the entire web. Reddit's role can differ in software, entertainment, troubleshooting, travel, local services, or general informational queries.

Platform surface

Google AI Overviews can behave differently from Google AI Mode, ChatGPT, Gemini, Perplexity, or Microsoft Copilot.

Denominator

Citation-event share and response citation coverage measure different things. A source can lose event share without losing the same proportion of response coverage, or vice versa.

Time window

A short product disruption and a three-month endpoint comparison answer different questions.

Prompt weighting

This study does not weight prompts by search volume, revenue, media spend, or conversion probability.

Matching contract

The locked parent matched panel contains 519 Google AI Overviews scenarios. A direct reconstruction from the frozen record-level corpus can produce a one-scenario difference depending on the exact key and infrastructure treatment. This article preserves the published parent matched panel so the research series remains internally consistent.

Domain and infrastructure handling

Domains are consolidated at the registrable-domain level, and obvious technical or navigation endpoints are excluded from publisher-level analysis.

The useful conclusion is not that one universal Reddit citation percentage exists. Citation visibility is conditional on platform, category, prompt set, time period, denominator, and collection method.

Verticals Covered

The full Google AI Overviews insurance source study covers 12 source vertical labels. The balanced endpoint uses these nine:

• Car Insurance
• Dental insurance
• Disability Insurance
• Health Insurance
• Life Insurance Companies
• Medicare Supplement Insurance
• Pet Insurance
• Short Term Health Insurance
• Travel Insurance

The three verticals without July source datasets are Long-Term Care Insurance, Renters Insurance, and Vision Insurance.

Methodology

Source archive

This study uses the frozen July-September 2026 LLM Authority Index archive underlying the 2026 AI Citation Authority Study, the Google AI Overviews insurance citation-source study, and the parent insurance Reddit decline study.

Eligibility

A record is eligible for the platform-category source universe when it is:

• in July, August, or September 2026;
• assigned to the Google AI Overviews public platform family;
• associated with the Insurance family; and
• not explicitly marked as an extraction failure.

Exact-repeat anti-double-counting

An observation is treated as an exact analytical repeat when all of the following match:

• report month;
• exact raw platform/source surface;
• normalized prompt text; and
• exact set of original citation URLs.

One analytical instance is retained while source-dataset memberships are preserved for vertical analysis.

Prompt normalization

Prompt text is normalized with Unicode NFKC normalization, case folding, whitespace collapse, and trimming.

Reddit identification

Citation URLs are consolidated to registrable domains using Public Suffix List logic. Reddit is identified as reddit.com.

Citation-event share

Reddit citation-event share = Reddit citation events / all eligible citation events

A response can contribute more than one Reddit event if multiple eligible Reddit URLs appear.

Response citation coverage

Reddit response citation coverage = responses citing Reddit / all eligible responses

Reddit counts no more than once per response for this metric.

Balanced endpoint panel

The like-for-like endpoint uses the nine source verticals represented in both July and September. Long-Term Care Insurance, Renters Insurance, and Vision Insurance are excluded because July datasets were not present.

Locked matched prompt-plus-surface test

The matched set is inherited from Article 28 to preserve cross-article numerical consistency. It contains 519 scenarios, with 30 both, 49 losses, 25 gains, and 415 neither.

Vertical audit

The vertical table in this child study is recalculated directly from the frozen corpus at the source-vertical level. It is reported separately from the locked parent matched panel rather than being used to redefine that denominator.

Public infrastructure exclusions

The public source analysis excludes obvious non-editorial technical or navigation endpoints. Substantive publishers, insurers, brokers, government sources, and comparison domains are not excluded merely because they are company-owned.

No causal interpretation

Observed citation changes do not establish why Google AI Overviews changed a source set. They also do not prove that a citation caused a brand mention, recommendation, ranking, conversion, or consumer decision.

Limitations

1. The study covers a defined commercial insurance prompt panel, not all Google searches or all Google AI Overviews queries.
2. The three-month window identifies direction but cannot establish a permanent source-policy change.
3. Google can change retrieval, ranking, model, and interface behavior during the study period.
4. Source visibility is not source quality, trust, or endorsement.
5. The balanced endpoint excludes three insurance verticals with no July source dataset.
6. The locked matched panel is inherited from Article 28 for cross-article consistency; a direct record-level reconstruction can differ by one matched scenario depending on exact matching and infrastructure treatment.
7. Several platform-specific vertical slices have modest denominators, so percentage changes can be unstable.
8. Statistical significance does not identify the cause of the citation change or guarantee persistence.
9. Replacement-source analysis identifies newly appearing domains, not causal substitutes.

Commercial Disclosure

LLM Authority Index and its affiliated research businesses provide AI-search measurement, research, and optimization services. This research is published for informational and commercial research purposes. No company can purchase a ranking, citation count, source position, or methodological result in this study. Advertising, sponsorship, or commercial relationships do not alter the frozen research output.

Citation visibility is reported as an observed measurement. It should not be interpreted as proof of quality, endorsement, or causation.

References

1. LLM Authority Index. The 2026 AI Citation Authority Study: Which Websites Does AI Cite for High-Stakes Decisions? https://llmauthorityindex.com/resources/research/2026-ai-citation-authority-study-high-stakes-consumer-decisions
2. LLM Authority Index. The Most-Cited Websites in AI for High-Stakes Insurance Consumer Decisions. https://llmauthorityindex.com/resources/research/most-cited-websites-ai-insurance-high-stakes-consumer-decisions
3. LLM Authority Index. Reddit's Decline in AI Citations for High-Stakes Insurance Consumer Decisions. https://llmauthorityindex.com/resources/research/reddit-ai-citation-decline-insurance-high-stakes-consumer-decisions
4. LLM Authority Index. The 100 Most-Cited Websites in Google AI Overviews for High-Stakes Insurance Consumer Decisions. https://llmauthorityindex.com/resources/research/top-100-google-ai-overviews-citations-insurance-high-stakes-consumer-decisions
5. LLM Authority Index. The Persistence-Portability Gap: Why AI Citation Authority Persists Over Time but Fragments Across Platforms. https://llmauthorityindex.com/resources/measurement/persistence-portability-gap
6. PromptWatch. Why Did ChatGPT Stop Citing Reddit? Inside the August 2026 Citation Collapse. https://promptwatch.com/blog/chatgpt-stop-citing-reddit
7. Search Engine Journal. Why Reddit's ChatGPT Citation Drop Isn't Fully Explained. https://www.searchenginejournal.com/why-reddits-chatgpt-citation-drop-isnt-fully-explained/586479/
8. Tinuiti. AI Citation Trends Report Q3 2026. https://tinuiti.com/research-insights/research/ai-citation-trends-report/
9. Ahrefs. The 50 Most-Cited Websites in Google AI Overviews (September 2026). https://ahrefs.com/blog/most-cited-domains-ai-overviews/

Related LLM Authority Index Research

Corpus foundation and platform context

• 2026 AI Citation Authority Study
• Overall Reddit Citation Decline Study
• Cross-Platform Citation Overlap Study
• AI Citation Drift Study
• Overall Google AI Overviews Top 100 Study
• Persistence-Portability Gap Framework

Insurance source-market branch

• All-Platform Insurance Citation Authority Study
• Google AI Overviews Insurance Citation Sources
• Google AI Mode Insurance Citation Sources
• ChatGPT Insurance Citation Sources
• Perplexity Insurance Citation Sources
• Gemini Insurance Citation Sources
• Microsoft Copilot Insurance Citation Sources

Insurance Reddit-trend branch

• Insurance Reddit Decline Parent Study
• Google AI Overviews Reddit Trend
• Google AI Mode Reddit Trend
• ChatGPT Reddit Trend
• Perplexity Reddit Trend
• Gemini Reddit Trend
• Microsoft Copilot Reddit Trend

Article 46 is the Google AI Overviews x Insurance x Reddit intersection study. The source-market branch explains the surrounding publisher ecosystem, the Reddit parent study supplies the locked cross-platform decline framework, and the five sibling Reddit studies show how the same source behaved on the other platform families.

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