Greens and Superfood Supplements: AI Market Discovery Index

Tracking how AI platforms recommend greens and superfood supplements. This public AI Market Discovery Index is updated monthly since July 2026.

By Mark Huntley, J.D.Growth Strategist & AI Discovery Analyst

6 minutes read

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On this page

01Benchmark Summary
02Current Benchmark at a Glance
03Research Scope and Qualification
04Current Brand Standings
05How to Read the Standings
06Recommendation Coverage Movement
07Largest Increase: Organifi
08Largest Decline: Bloom Nutrition
09Category Leader: AG1
10Recommendation Placement Snapshot
11Buyer-Intent Distribution
12Historical Measurement Record

Benchmark Summary

AG1 led the category in September 2026 with a valid recommendation coverage of 75.4%, unchanged from its July 2026 baseline. AG1 held a substantial lead of 27.4 percentage points over Amazing Grass, the next closest brand, which recorded 48.0% in September 2026.

The largest coverage increase came from Organifi, which rose to 16.9% in September 2026 from 4.8% in July 2026. The largest coverage decline was recorded by Bloom Nutrition, which fell to 39.1% in September 2026 from 54.2% in July 2026.

This month's movements were mixed, with one significant riser and three significant decliners across the category. The full baseline-to-current series showed AG1 holding steady, Organifi climbing in each of the two months since July 2026, and Bloom Nutrition and Live it Up declining in each of those months. The benchmark produced 354 qualified observations in July 2026 and 325 qualified observations in September 2026.

AI recommendation trend

valid recommendation coverage, Jul 2026 to Sep 2026

AG175.4%
Amazing Grass48.0%
Live it Up39.4%
Bloom Nutrition39.1%
Garden of Life39.1%
Transparent Labs32.9%
Organifi16.9%
Nested Naturals3.1%
KOS2.8%

Current Benchmark at a Glance

Measure	Jul 2026	Sep 2026	Movement
Qualified benchmark observations	354	325	Down 29
Tracked brands	9	9	No change
Qualified surface breadth	6	6	No change
Recommendation-shaped answer share	44.1%	48.0%	Up 3.9 points
Valid recommendation shortlist share	88.4%	84.0%	Down 4.4 points
Leader by valid recommendation coverage	AG1 (75.4%)	AG1 (75.4%)	No change

The intermediate month of August 2026 saw 321 qualified observations with AG1 leading at 69.8%, Organifi at 10.0%, and Bloom Nutrition at 41.4% before its further decline in September 2026.

Qualified surface breadth refers to the number of canonical AI and search surface families, out of six, that produced at least one qualified observation. These six families are ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode.

For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Greens and Superfood Supplements

Research Scope and Qualification

Brand-level percentages in this benchmark are calculated against the qualified observations collected for each month, not against a larger raw collection. The qualified benchmark totaled 354 observations in July 2026 and 325 observations in September 2026, drawn from responses across the six canonical AI and search surface families tracked in this index.

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See the AI Market Discovery Methodology for full details on how observations are qualified for public reporting.

Current Brand Standings

This table is the primary current-month benchmark view for September 2026.

Brand	Presence rate	Valid recommendation coverage	Top-three rate	Rank-one rate	Net sentiment
AG1	88.9%	75.4%	69.9%	56.6%	0.87
Amazing Grass	58.5%	48.0%	24.0%	3.4%	0.85
Live it Up	44.9%	39.4%	26.2%	6.8%	0.87
Garden of Life	42.1%	39.1%	21.9%	4.6%	0.96
Bloom Nutrition	49.2%	39.1%	17.5%	1.5%	0.82
Transparent Labs	35.4%	32.9%	17.5%	2.1%	0.97
Organifi	18.1%	16.9%	4.9%	0.9%	0.98
Nested Naturals	4.3%	3.1%	1.5%	0.0%	0.93
KOS	3.7%	2.8%	1.5%	0.0%	0.75

How to Read the Standings

Presence rate: Share of qualified observations where the brand is mentioned at all.
Valid recommendation coverage: Share of qualified observations where the brand appears in a recommendation-shaped answer with at least two recommended options.
Top-three rate: Share of observations where the brand appears among the top three recommended options.
Rank-one rate: Share of observations where the brand is the single top recommendation.
Net sentiment: Positive minus negative mention sentiment, normalized.

For formulas and denominator rules, see AI Market Discovery Metric Definitions.

Recommendation Coverage Movement

The table below shows valid recommendation coverage at baseline and current month.

Brand	Jul 2026	Sep 2026	Movement since baseline
AG1	75.4%	75.4%	No change
Amazing Grass	55.6%	48.0%	Down 7.6 points
Bloom Nutrition	54.2%	39.1%	Down 15.1 points
Garden of Life	40.4%	39.1%	Down 1.3 points
KOS	1.7%	2.8%	Up 1.1 points
Live it Up	52.3%	39.4%	Down 12.9 points
Nested Naturals	5.7%	3.1%	Down 2.6 points
Organifi	4.8%	16.9%	Up 12.1 points
Transparent Labs	34.8%	32.9%	Down 1.9 points

Four brands moved beyond normal month-to-month variation between July 2026 and September 2026. Organifi continued its climb, from 10.0% in August 2026 to 16.9% in September 2026. Bloom Nutrition and Live it Up declined in each of the two months since July 2026, with Bloom Nutrition moving from 41.4% in August 2026 to 39.1% in September 2026 and Live it Up moving from 43.0% to 39.4% over the same period. Amazing Grass also declined significantly from its July 2026 baseline, falling to 48.0% in September 2026 from 55.6%, after dipping to 47.3% in August 2026.

Largest Increase: Organifi

Organifi recorded the largest increase in valid recommendation coverage, climbing to 16.9% in September 2026 from 4.8% in July 2026, a gain of 12.1 points. The brand rose in each of the two months since baseline, moving from 4.8% to 10.0% in August 2026 and then to 16.9% in September 2026. Its presence rate also climbed to 18.1% in September 2026 from 5.9% in July 2026.

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Largest Decline: Bloom Nutrition

Bloom Nutrition posted the largest coverage decline, falling to 39.1% in September 2026 from 54.2% in July 2026, a drop of 15.1 points. The brand declined in each of the two months since baseline, moving from 54.2% to 41.4% in August 2026 and then to 39.1% in September 2026. Its presence rate declined to 49.2% in September 2026 from 64.1% in July 2026.

Category Leader: AG1

AG1 remained the category leader in September 2026 with a valid recommendation coverage of 75.4%, unchanged from July 2026. AG1 also led in presence rate at 88.9%, top-three rate at 69.9%, and rank-one rate at 56.6% for the month.

Recommendation Placement Snapshot

Valid recommendation coverage shows how often a brand is recommended, but not how prominently. Among the leading brands, placement rates differ meaningfully in September 2026.

Brand	Sep 2026 top-three rate	Sep 2026 rank-one rate	Jul 2026 top-three rate	Jul 2026 rank-one rate
AG1	69.9%	56.6%	70.6%	57.3%
Live it Up	26.2%	6.8%	45.5%	11.0%
Amazing Grass	24.0%	3.4%	27.1%	1.4%

Close coverage rates can still hide very different first-position rates. AG1 and Live it Up both sit within a wide spread on coverage, yet AG1 is named first in 56.6% of observations while Live it Up is first in only 6.8%.

Buyer-Intent Distribution

In both July 2026 and September 2026, all qualified observations fell into the Brand Recommendation class. The current public series does not yet contain qualified observations in the Multi-Brand Comparison or Pricing & Value classes.

Buyer-intent class	Jul 2026	Sep 2026
Brand Recommendation	354	325
Pricing & Value	0	0
Multi-Brand Comparison	0	0
Total qualified observations	354	325

Historical Measurement Record

This is an evergreen benchmark URL. New measurements are added to the same report.

Measurement	Qualified observations	Coverage leader	Leader coverage	Largest coverage movement
Jul 2026	354	AG1	75.4%	Baseline month
Aug 2026	321	AG1	69.8%	Bloom Nutrition (down 12.8 points to 41.4% in Aug 2026)
Sep 2026	325	AG1	75.4%	Organifi (up 6.9 points to 16.9% in Sep 2026)

Evidence and Source Layer

The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and, where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment. It is not automatically proof that the source caused the recommendation.

Scope Boundaries

This public benchmark does not measure:

Market share or sales attribution
Every possible AI response to a given query
Organic-search ranking positions
Social media mention volume
Private or sponsored channels and placements
Causality from a metric movement alone

About This Benchmark

The LLM Authority Index AI Market Discovery Index is a neutral, monthly industry benchmark tracking how often and how prominently brands appear in AI and search surface responses to consumer discovery prompts. It measures presence, recommendation coverage, placement, and sentiment as distinct signals of the AI information environment.

Canonical research links:

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The public industry benchmark shows category-level standings. A company-level Authority Index can go deeper. The public percentages cannot identify the prompts, competitors, or sources driving your specific result.

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