Pet Retail Pet Supplies AI Visibility Ranking Trends - November 2026

Answer capsule

The November 2026 Pet Retail Pet Supplies benchmark compares 7 companies across 253 AI answers that met its inclusion rules. Chewy leads with 99 recommendations (39.13% of answers). At least one tracked company was recommended in 130 answers; some answers recommended several companies.

The rankings distinguish being mentioned from receiving an affirmative recommendation, then examine placement and the wording used about each company. Earlier monthly results show how counts and rates changed, with each month using its own answer total. These results describe the answers reviewed, not product quality or customer satisfaction. Differences between monthly samples limit comparisons and do not establish why a result changed.

For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Pet Retail Pet Supplies

Industry leaderboard

Questions This Section Answers

• How do Pet Retail Pet Supplies rank by recorded AI recommendations in November 2026?

The leaderboard orders companies by how many recorded answers affirmatively recommended them. That count is not the same as reach: a company can appear in many answers without being endorsed, so mention totals and recommendation totals answer different questions. Ties in recommendation count would share a rank; the printed table shows the recorded ordering rather than a unique-winner claim.

Placement measures sit inside recommendations. Top-three and first-place results are subsets of the recommendation count, not additional endorsements, and they should be read as position within an answer rather than as separate wins. Framing is a wording classification, so a strong recommendation count and a positive framing score describe different features of the same answers.

Key findings

Tracked-company answer coverage

Questions This Section Answers

• How often did the November 2026 Pet Retail Pet Supplies answer sample recommend any tracked company?

130 distinct answers recommended at least one tracked company. Counting each company recommendation separately gives 336, because an answer can recommend several companies. Answers with no tracked recommendation may still have recommended companies outside this comparison.

Coverage describes how often tracked companies appear across the included answers, not how much of the market they hold. Every qualified answer mentioned at least one tracked company, while roughly half recommended one. Because a single answer can recommend several companies, company-level recommendation counts exceed the number of answers carrying any recommendation.

Answers with no tracked recommendation are still recorded results; they may have named companies outside this comparison. Overlapping coverage therefore should not be read as dominance, and the shares describe the reviewed answer set rather than the wider pet retail market.

Reach and affirmative recommendation

Chewy ranks 1 by recommendation count. Mentions: 222 (87.75%); recommendations: 99 (39.13%). Top 3 placements: 74 (29.25%); first-place placements: 60 (23.72%).

Wording about the company: 128 positive, 94 neutral, 0 negative mentions. The proportion of mentions that also included a recommendation was 44.6%. The net framing score was 0.58 (defined in Methodology).

123 mentions had no recorded recommendation. Of recorded recommendations, 74.75% were Top 3 and 60.61% were first-place.

Chewy illustrates why mention and recommendation must be separated. It appears in most answers but is affirmatively recommended in a smaller portion, leaving many mentions without a recorded endorsement. Its placements are nested within those recommendations, so first-place results are a subset of top-three results rather than an additional tally.

Wording about Chewy was classified as positive or neutral, with no negative mentions recorded. That classification describes how the answers were phrased, not why recommendations occurred or what customers think. The recommendation-to-mention ratio summarizes the recorded answers only.

Recommendation order and placement

Placement describes where a recommended company sits within an answer's ordering. Top-three and first-place counts are therefore portions of the recommendation total, not separate achievements, and they should not be summed with recommendations or with each other. A company with many recommendations can still have relatively few first-place placements.

Ratios such as recommendation-to-mention vary widely across the tracked companies. Where a base is small, a high ratio rests on few observations and should be read cautiously. Placement and ratio figures describe answer structure, not consumer choice or conversion.

Classified framing in context

Framing classifies the wording used about each company in the selected answers. Positive, neutral and negative labels describe phrasing, not reputation, customer sentiment or company quality. A company can be mentioned often in neutral terms, and neutral wording does not establish why a recommendation was or was not recorded.

Negative mentions are rare across the tracked set, but their presence or absence should not be read as a verdict on service or products. The net framing score condenses this wording balance; it is a description of the reviewed answers, not a measure of satisfaction.

Company results in detail

Chewy

Questions This Section Answers

• What do the November 2026 AI answer results show about Chewy mentions, recommendations and placement?

Chewy ranks 1 by recommendation count. Mentions: 222 (87.75%); recommendations: 99 (39.13%). Top 3 placements: 74 (29.25%); first-place placements: 60 (23.72%).

Wording about the company: 128 positive, 94 neutral, 0 negative mentions. The proportion of mentions that also included a recommendation was 44.6%. The net framing score was 0.58 (defined in Methodology).

123 mentions had no recorded recommendation. Of recorded recommendations, 74.75% were Top 3 and 60.61% were first-place.

From October 2026 to November 2026, Chewy's mention count fell from 420 to 222, while its recommendation count fell from 160 to 99. The recommendation rate was 32.59% and 39.13% respectively.

Chewy leads the November recommendation count and appears in a large majority of answers, though many of those mentions carried no recorded endorsement. Its placements are concentrated near the top of answer orderings, with first-place results forming a substantial part of its recommendations. Wording was classified as positive or neutral, with none negative.

Compared with the earlier snapshot, both its mention and recommendation counts were lower, while its recommendation rate was higher. The samples differ between months, so the recorded comparison does not establish why either count or rate moved.

Petco

Questions This Section Answers

• What do the November 2026 AI answer results show about Petco mentions, recommendations and placement?

Petco ranks 2 by recommendation count. Mentions: 235 (92.89%); recommendations: 75 (29.64%). Top 3 placements: 64 (25.30%); first-place placements: 11 (4.35%).

Wording about the company: 94 positive, 137 neutral, 4 negative mentions. The proportion of mentions that also included a recommendation was 31.9%. The net framing score was 0.38 (defined in Methodology).

160 mentions had no recorded recommendation. Of recorded recommendations, 85.33% were Top 3 and 14.67% were first-place.

From October 2026 to November 2026, Petco's mention count fell from 445 to 235, while its recommendation count fell from 162 to 75. The recommendation rate was 32.99% and 29.64% respectively.

Petco ranks second by recommendation count and appears in nearly every answer, giving it the widest mention reach in the tracked set. Its recommendations are mostly top-three placements, with relatively few first-place results. Wording was predominantly neutral, with a small number of negative mentions recorded.

Both its mention and recommendation counts were lower than in the earlier snapshot, and its recommendation rate also declined. Because the monthly answer samples differ, the recorded comparison does not establish a cause for the change or a loss of standing.

Pet Smart

Questions This Section Answers

• What do the November 2026 AI answer results show about Pet Smart mentions, recommendations and placement?

Pet Smart ranks 3 by recommendation count. Mentions: 166 (65.61%); recommendations: 72 (28.46%). Top 3 placements: 59 (23.32%); first-place placements: 15 (5.93%).

Wording about the company: 89 positive, 73 neutral, 4 negative mentions. The proportion of mentions that also included a recommendation was 43.4%. The net framing score was 0.51 (defined in Methodology).

94 mentions had no recorded recommendation. Of recorded recommendations, 81.94% were Top 3 and 20.83% were first-place.

From October 2026 to November 2026, Pet Smart's mention count fell from 309 to 166, while its recommendation count fell from 113 to 72. The recommendation rate was 23.01% and 28.46% respectively.

Pet Smart holds third place by recommendation count, with a mention presence well below the two leaders but a recommendation rate close to theirs. Most of its recommendations were top-three placements, and a smaller portion were first-place. Wording skewed positive, with a few negative mentions recorded.

Its mention and recommendation counts were lower than in the earlier snapshot, while its recommendation rate was higher. The samples are separate, so the recorded comparison does not show why counts fell or why the rate rose.

Pet Supplies Plus

Questions This Section Answers

• What do the November 2026 AI answer results show about Pet Supplies Plus mentions, recommendations and placement?

Pet Supplies Plus ranks 4 by recommendation count. Mentions: 87 (34.39%); recommendations: 35 (13.83%). Top 3 placements: 16 (6.32%); first-place placements: 6 (2.37%).

Wording about the company: 52 positive, 35 neutral, 0 negative mentions. The proportion of mentions that also included a recommendation was 40.2%. The net framing score was 0.60 (defined in Methodology).

52 mentions had no recorded recommendation. Of recorded recommendations, 45.71% were Top 3 and 17.14% were first-place.

From October 2026 to November 2026, Pet Supplies Plus' mention count fell from 176 to 87, while its recommendation count fell from 79 to 35. The recommendation rate was 16.09% and 13.83% respectively.

Pet Supplies Plus ranks fourth by recommendation count, appearing in roughly a third of answers and recommended in a smaller share. Its placements are modest relative to its recommendations, with first-place results forming a limited portion. Wording was positive or neutral, with no negative mentions recorded.

Both its mention and recommendation counts were lower than in the earlier snapshot, and its recommendation rate also declined. The monthly samples differ, so the recorded comparison does not establish a cause for the movement.

Tractor Supply

Questions This Section Answers

• What do the November 2026 AI answer results show about Tractor Supply mentions, recommendations and placement?

Tractor Supply ranks 5 by recommendation count. Mentions: 155 (61.26%); recommendations: 32 (12.65%). Top 3 placements: 15 (5.93%); first-place placements: 6 (2.37%).

Wording about the company: 54 positive, 100 neutral, 1 negative mentions. The proportion of mentions that also included a recommendation was 20.6%. The net framing score was 0.34 (defined in Methodology).

123 mentions had no recorded recommendation. Of recorded recommendations, 46.88% were Top 3 and 18.75% were first-place.

From October 2026 to November 2026, Tractor Supply's mention count fell from 335 to 155, while its recommendation count fell from 102 to 32. The recommendation rate was 20.77% and 12.65% respectively.

Tractor Supply ranks fifth by recommendation count despite appearing in a majority of answers, so much of its reach did not carry an endorsement. Its recommendation-to-mention ratio is among the lower ones recorded, and its placements are limited. Wording was mostly neutral, with a single negative mention.

Its mention and recommendation counts were lower than in the earlier snapshot, and its recommendation rate also declined. Because the monthly answer samples differ, the recorded comparison does not establish why the counts or rate changed.

Hollywood Feed

Questions This Section Answers

• What do the November 2026 AI answer results show about Hollywood Feed mentions, recommendations and placement?

Hollywood Feed ranks 6 by recommendation count. Mentions: 38 (15.02%); recommendations: 21 (8.30%). Top 3 placements: 3 (1.19%); first-place placements: 0 (0.00%).

Wording about the company: 26 positive, 12 neutral, 0 negative mentions. The proportion of mentions that also included a recommendation was 55.3%. The net framing score was 0.68 (defined in Methodology).

17 mentions had no recorded recommendation. Of recorded recommendations, 14.29% were Top 3 and 0.00% were first-place.

From October 2026 to November 2026, Hollywood Feed's mention count fell from 58 to 38, while its recommendation count fell from 34 to 21. The recommendation rate was 6.92% and 8.30% respectively.

Hollywood Feed ranks sixth by recommendation count, with a modest mention presence and a recommendation-to-mention ratio that is high but rests on a small base. Its placements are few, and no first-place results were recorded. Wording was positive or neutral, with no negative mentions.

Its mention and recommendation counts were lower than in the earlier snapshot, while its recommendation rate was higher. The samples differ between months, so the recorded comparison does not establish why the counts or rate moved.

Petsense

Questions This Section Answers

• What do the November 2026 AI answer results show about Petsense mentions, recommendations and placement?

Petsense ranks 7 by recommendation count. Mentions: 24 (9.49%); recommendations: 2 (0.79%). Top 3 placements: 1 (0.40%); first-place placements: 0 (0.00%).

Wording about the company: 6 positive, 18 neutral, 0 negative mentions. The proportion of mentions that also included a recommendation was 8.3%. The net framing score was 0.25 (defined in Methodology).

22 mentions had no recorded recommendation. Of recorded recommendations, 50.00% were Top 3 and 0.00% were first-place.

From October 2026 to November 2026, Petsense's mention count fell from 58 to 24, while its recommendation count fell from 8 to 2. The recommendation rate was 1.63% and 0.79% respectively.

Petsense ranks seventh by recommendation count, with a small mention presence and very few recorded recommendations. Its recommendation-to-mention ratio is low, and its placements are minimal, with no first-place results. Wording was mostly neutral, with no negative mentions recorded.

Its mention and recommendation counts were lower than in the earlier snapshot, and its recommendation rate also declined. The monthly samples differ, so the recorded comparison does not establish a cause for the movement.

Earlier ranking snapshot context

Questions This Section Answers

• How do the available Pet Retail Pet Supplies snapshots from July 2026 to November 2026 differ in recommendation coverage and measurement scope?

Only months with verified results are shown. Monthly sample coverage is listed in Methodology.

The earlier snapshot is a separate sample of AI answers, not a like-for-like panel. Counts and rates moved in different directions for different companies, and the printed ranks shifted for some. A changed count or rate does not demonstrate improvement, loss of standing or the effect of any intervention.

Because the monthly answer totals differ, smaller or larger bases should not be treated as the explanation for a company's movement. The comparison records what changed between the two selected samples and leaves the reasons unestablished.

What the November Rankings Show

The November results show that reach, recommendation, placement and framing answer distinct questions. A company can appear widely yet be endorsed less often, or be endorsed often while rarely placed first. Reading these measures together gives a fuller picture than any single count, but none of them establishes why an answer was worded as it was.

Placements are nested within recommendations, and framing is a wording classification rather than a measure of customer sentiment or company quality. The recorded comparisons across months describe separate samples, so they do not demonstrate improvement, decline or causation. The findings apply to the reviewed answer set and its stated coverage limits.

Methodology

Questions This Section Answers

• How were the November 2026 Pet Retail Pet Supplies AI visibility measures counted, and what do they not establish?

This benchmark has partial coverage: 2 of 3 planned question categories contributed usable observations; 1 contributed none. This describes question-category coverage, not demonstrated platform outages. Findings apply to the available answer set.

The month in the title is the reporting period. The exact dates when the original AI answers were collected have not been verified.

Each company is counted at most once in each answer that meets the benchmark rules. A recommendation requires both an affirmative endorsement and positive wording. Mention, recommendation, Top 3 and first-place rates use the full benchmark answer total. Top 3 and first-place results are included within recommendations, not added to them.

The recommendation-to-mention ratio divides recommendations by mentions. It describes AI answer wording, not customer conversion. Net framing is positive minus negative mentions, divided by all mentions, on a scale from -1 to +1. It does not measure customer satisfaction or company quality.

Market: US; 7 tracked companies. AI services represented: ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity.

Research screening totals (answer observations can include repeated questions):

The source does not provide a reader-facing definition of “reserved”; that screening label is reported without inferring a reason for exclusion. Only the included benchmark answers form the rate denominator.

One answer can mention or recommend several companies. Adding company totals would therefore count some answers more than once. The results describe the AI answers reviewed, not independently verified facts about the companies or their products.

Monthly sample coverage:

July 2026 measured a different set of companies, so it is excluded from this comparison. August 2026 measured a different set of companies, so it is excluded from this comparison. September 2026 measured a different set of companies, so it is excluded from this comparison.

The answer samples differ between months. These comparisons show how the recorded results changed; they do not establish why they changed.

This benchmark covers only part of the planned question categories, so findings apply to the available answer set rather than to all possible questions. The reporting month is a label; the exact collection dates for the original answers were not verified. Each company is counted at most once per qualifying answer, and a recommendation requires both affirmative endorsement and positive wording.

Mention, recommendation and placement rates use the full benchmark answer total, and placement results are included within recommendations rather than added to them. The recommendation-to-mention ratio and net framing score describe answer wording, not customer conversion, satisfaction or company quality. One answer can name several companies, so company totals overlap. The monthly samples differ, and the comparisons show recorded change without establishing its cause.