Document Management Software: AI Market Discovery Index
Tracking how AI platforms recommend document management software. This public AI Market Discovery Index is updated monthly since July 2026.

On this page
- 01Benchmark Summary
- 02Current Benchmark at a Glance
- 03Research Scope and Qualification
- 04Current Brand Standings
- 05How to Read the Standings
- 06Recommendation Coverage Movement
- 07Largest Decline: Box
- 08Other Significant Decliners
- 09Stable Brands
- 10Category Leader: Microsoft SharePoint
- 11Recommendation Placement Snapshot
- 12Buyer-Intent Distribution
Benchmark Summary
Microsoft SharePoint led the Document Management Software category in September 2026 with a valid recommendation coverage of 45.1%, ahead of Box at 33.8% by 11.3 percentage points. The month recorded significant movement across seven brands, all in a downward direction relative to the July 2026 baseline.
The largest coverage decline relative to the start of the series was Box, falling from 49.6% in July 2026 to 33.8% in September 2026, down 15.8 percentage points. Microsoft SharePoint posted the largest single-month swing in the series, dropping from 59.0% in July 2026 to 41.6% in August 2026, before recovering to 45.1% in September 2026.
The September 2026 benchmark began with 800 prompt-surface observations and produced 423 qualified observations after qualification.
AI recommendation trend
valid recommendation coverage, Jul 2026 to Sep 2026
- Microsoft SharePoint45.1%
- Box33.8%
- M-Files32.9%
- DocuWare31.4%
- Laserfiche19.4%
- Dropbox Business16.8%
- OpenText14.9%
- Revver (eFileCabinet)8.5%
- FileHold2.8%
- Templafy0.0%
Current Benchmark at a Glance
Measure | Jul 2026 | Sep 2026 | Movement |
|---|---|---|---|
Qualified benchmark observations | 385 | 423 | Up 38 |
Tracked brands | 10 | 10 | No change |
Qualified surface breadth | 6 | 6 | No change |
Recommendation-shaped answer share | 37.4% | 29.6% | Down 7.8 pts |
Valid recommendation shortlist share | 64.7% | 51.3% | Down 13.4 pts |
Leader by valid recommendation coverage | Microsoft SharePoint (59.0%) | Microsoft SharePoint (45.1%) | Down 13.9 pts |
Qualified surface breadth counts the six canonical AI/search surface families with at least one qualified observation: ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode. Both months recorded observations across all six families.
For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Document Management Software
Research Scope and Qualification
The public benchmark uses qualified observations as its denominator, not raw prompt volume. July 2026 produced 385 qualified observations across the ten tracked brands; September 2026 produced 423 qualified observations.
Research stage | Jul 2026 | Sep 2026 | What it represents |
|---|---|---|---|
Source prompt-surface observations | 800 | 800 | Total prompt-surface observations collected |
Unique questions | 499 | 575 | Distinct questions behind the observations |
Brand / competitor mentions | 800 | 800 | Prompts mentioning a tracked brand or competitor |
Relevant observations | 437 | 540 | Observations relevant to the research scope |
Irrelevant observations | 363 | 260 | Observations not relevant to the research scope |
Qualified benchmark observations | 385 | 423 | Public denominator for brand-level metrics |
Brand-level percentages use the qualified observations as the public denominator, not the raw collection. Link AI Market Discovery Methodology.
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Current Brand Standings
This table is the primary current-month benchmark view, sorted by valid recommendation coverage.
Brand | Presence rate | Valid recommendation coverage | Top-three rate | Rank-one rate | Net sentiment |
|---|---|---|---|---|---|
Microsoft SharePoint | 87.9% | 45.1% | 35.5% | 21.8% | 0.72 |
Box | 61.5% | 33.8% | 14.7% | 2.4% | 0.73 |
M-Files | 61.0% | 32.9% | 19.1% | 4.0% | 0.73 |
DocuWare | 56.0% | 31.4% | 21.3% | 5.2% | 0.76 |
Laserfiche | 39.2% | 19.4% | 8.5% | 1.9% | 0.73 |
Dropbox Business | 33.3% | 16.8% | 8.3% | 0.7% | 0.65 |
OpenText | 38.3% | 14.9% | 6.4% | 0.7% | 0.57 |
Revver (eFileCabinet) | 13.5% | 8.5% | 1.2% | 0.0% | 0.82 |
FileHold | 5.4% | 2.8% | 0.7% | 0.0% | 0.74 |
Templafy | 0.5% | 0.0% | 0.0% | 0.0% | 0.00 |
How to Read the Standings
- Presence rate: share of qualified observations in which the brand is mentioned at all.
- Valid recommendation coverage: share of qualified observations in which the brand appears in a valid recommendation, the primary metric for this benchmark.
- Top-three rate: share of qualified observations in which the brand appears among the top three recommended options.
- Rank-one rate: share of qualified observations in which the brand is the first or primary recommendation.
- Net sentiment: share of positive mentions minus negative mentions among all mentions, on a scale from -1 to 1.
For formulas and denominator rules, see AI Market Discovery Metric Definitions.
Recommendation Coverage Movement
Brand | Jul 2026 | Sep 2026 | Movement since baseline |
|---|---|---|---|
Box | 49.6% | 33.8% | Down 15.8 pts |
Laserfiche | 34.5% | 19.4% | Down 15.1 pts |
M-Files | 46.8% | 32.9% | Down 13.9 pts |
Microsoft SharePoint | 59.0% | 45.1% | Down 13.9 pts |
DocuWare | 43.6% | 31.4% | Down 12.2 pts |
Revver (eFileCabinet) | 17.7% | 8.5% | Down 9.2 pts |
Dropbox Business | 25.2% | 16.8% | Down 8.4 pts |
OpenText | 15.3% | 14.9% | Down 0.4 pts |
Templafy | 0.3% | 0.0% | Down 0.3 pts |
FileHold | 1.0% | 2.8% | Up 1.8 pts |
Seven brands registered moves beyond normal month-to-month variation between July 2026 and September 2026, all in a downward direction. Most of that decline occurred between July and August, with smaller August-to-September changes for most brands. Revver (eFileCabinet) was an exception, posting a further decline of 5.2 points from August to September that extended its two-month decline streak. Microsoft SharePoint's August-to-September move broke its prior decline, gaining 3.5 points, though the move was within normal month-to-month variation and did not change its baseline-to-current decline of 13.9 points.
Largest Decline: Box
Box's valid recommendation coverage fell from 49.6% in July 2026 to 33.8% in September 2026, a decline of 15.8 percentage points, the largest of any tracked brand across the series. The decline was flagged as a genuine shift rather than routine month-to-month variation. Its presence rate moved from 71.2% to 61.5%. Box declined in each of the two months since July 2026, though the September move of 1.2 points was within normal variation.
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Other Significant Decliners
Laserfiche's valid recommendation coverage fell from 34.5% in July 2026 to 19.4% in September 2026, down 15.1 points, with presence moving from 48.8% to 39.2%. M-Files declined from 46.8% to 32.9%, with its top-three rate falling from 26.5% to 19.1%. Microsoft SharePoint fell from 59.0% to 45.1%, though it remained the category leader and its September presence rate of 87.9% was the highest of any brand. DocuWare declined from 43.6% to 31.4%. Revver (eFileCabinet) fell from 17.7% to 8.5%, with presence falling from 23.6% to 13.5%. Dropbox Business declined from 25.2% to 16.8%.
Stable Brands
FileHold, OpenText, and Templafy registered changes within normal month-to-month variation. OpenText's coverage rose 3.2 points from August to September 2026, within normal variation. FileHold's presence rate rose from 1.8% to 5.4%, though its valid recommendation coverage remained low at 2.8%. Templafy recorded no valid recommendations in September 2026.
Category Leader: Microsoft SharePoint
Microsoft SharePoint led the category by valid recommendation coverage in September 2026 at 45.1%, ahead of Box at 33.8%, M-Files at 32.9%, and DocuWare at 31.4%. Though the leader declined 13.9 points across the series, no other brand was within 11.3 points in September 2026.
Recommendation Placement Snapshot
Coverage alone does not show how prominently a brand is recommended. This table shows how often the leading brands appear in the top three and at rank one.
Brand | Sep 2026 top-three rate | Sep 2026 rank-one rate | Jul 2026 top-three rate | Jul 2026 rank-one rate |
|---|---|---|---|---|
Microsoft SharePoint | 35.5% | 21.8% | 37.1% | 23.6% |
DocuWare | 21.3% | 5.2% | 20.3% | 5.2% |
M-Files | 19.1% | 4.0% | 26.5% | 6.5% |
Microsoft SharePoint's rank-one rate of 21.8% in September 2026 is more than four times that of the next closest brand, DocuWare at 5.2%, despite DocuWare holding a comparable top-three rate relative to its coverage. Similar coverage can still hide substantially different first-position rates.
Buyer-Intent Distribution
All qualified observations in both months fell into the Brand Recommendation class.
Buyer-intent class | Jul 2026 | Sep 2026 |
|---|---|---|
Brand Recommendation | 385 | 423 |
Pricing & Value | 0 | 0 |
Multi-Brand Comparison | 0 | 0 |
Total qualified observations | 385 | 423 |
The current public series measures brand-recommendation discovery and does not yet contain qualified observations in the Pricing & Value or Multi-Brand Comparison classes.
Historical Measurement Record
This is an evergreen benchmark URL. New measurements are added to the same report.
Measurement | Qualified observations | Coverage leader | Leader coverage | Largest coverage movement |
|---|---|---|---|---|
Jul 2026 | 385 | Microsoft SharePoint | 59.0% | n/a |
Aug 2026 | 454 | Microsoft SharePoint | 41.6% | Microsoft SharePoint, down 17.4 pts |
Sep 2026 | 423 | Microsoft SharePoint | 45.1% | Box, down 15.8 pts from Jul 2026 |
Evidence and Source Layer
The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and, where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment. It is not automatically proof that the source caused the recommendation.
Scope Boundaries
This public benchmark does not measure:
- Market share or sales attribution
- Every possible AI response to a query
- Organic-search ranking positions
- Social media mention volume
- Private or sponsored channels
- Causality from a metric movement alone
A single month of directional change should not yet be treated as a trend.
About This Benchmark
The LLM Authority Index AI Market Discovery Index tracks how AI and search surfaces present brands during discovery and consideration. It measures presence, recommendation coverage, placement, and sentiment across six canonical surface families.
- AI Market Discovery Methodology
- AI Market Discovery Metric Definitions
- AI Market Discovery Research Standards
- Modeled AI Authority Value
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