Video Hosting: AI Market Discovery Index

Tracking how AI platforms recommend video hosting. This public AI Market Discovery Index is updated monthly since July 2026.

By Mark Huntley, J.D.Growth Strategist & AI Discovery Analyst

5 minutes read

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On this page

01Benchmark Summary
02Current Benchmark at a Glance
03Research Scope and Qualification
04Current Brand Standings
05How to Read the Standings
06Recommendation Coverage Movement
07Largest Decline: Vidyard
08Category Leader: Vimeo
09Recommendation Placement Snapshot
10Buyer-Intent Distribution
11Historical Measurement Record
12Evidence and Source Layer

Benchmark Summary

In August 2026, Vimeo led the Video Hosting AI Market Discovery Index with a valid recommendation coverage of 57.3%, up from 55.8% in July 2026. The gap to the next brand widened to 23.6 percentage points, as Wistia held second place at 33.7%, down from 37.3% in July 2026.

Vidyard recorded the largest coverage decline, falling to 16.7% in August 2026 from 24.3% in July 2026, a drop of 7.6 percentage points. No brand recorded a significant coverage increase; the largest gain was Vimeo's 1.5 percentage point rise.

The benchmark began with 800 prompt-surface observations in each month and produced 300 qualified observations in August 2026 after qualification.

AI recommendation trend

valid recommendation coverage, Jul 2026 to Aug 2026

Vimeo+1.5%
Jul 202655.8%
Aug 202657.3%
Wistia-3.6%
Jul 202637.3%
Aug 202633.7%
Brightcove-4.9%
Jul 202632.2%
Aug 202627.3%
Vidyard-7.6% · beyond normal variation
Jul 202624.3%
Aug 202616.7%
Kaltura-2.5%
Jul 202618.5%
Aug 202616.0%
Dacast-2.1%
Jul 202617.8%
Aug 202615.7%
SproutVideo-2.7%
Jul 202613.7%
Aug 202611.0%
Uscreen-5.0%
Jul 202614.7%
Aug 20269.7%
JW Player-1.0%
Jul 20262.7%
Aug 20261.7%
Cincopa+0.3%
Jul 20260.0%
Aug 20260.3%

Current Benchmark at a Glance

Measure	Jul 2026	Aug 2026	Movement
Qualified benchmark observations	292	300	Up 8
Tracked brands	10	10	No change
Qualified surface breadth	6	6	No change
Recommendation-shaped answer share	25.7%	37.3%	Up 11.6 points
Valid recommendation shortlist share	56.8%	58.3%	Up 1.5 points
Leader by valid recommendation coverage	Vimeo	Vimeo	No change

Qualified surface breadth counts the canonical AI/search surface families with at least one qualified observation: ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode.

For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Video Hosting

Research Scope and Qualification

The public benchmark is narrower than the raw collection universe by design.

Research stage	Jul 2026	Aug 2026	What it represents
Source prompt-surface observations	800	800	Total prompts collected across surfaces
Unique questions	516	588	Distinct questions after deduplication
Brand / competitor mentions	799	800	Prompts mentioning a tracked brand
Relevant observations	507	538	On-topic for the vertical
Irrelevant observations	292	262	Off-topic for the vertical
Qualified benchmark observations	292	300	Public denominator

Brand-level percentages use the qualified observations as the public denominator, not the raw collection. AI Market Discovery Methodology

Current Brand Standings

Brand	Presence rate	Valid recommendation coverage	Top-three rate	Rank-one rate	Net sentiment
Vimeo	93.7%	57.3%	44.7%	30.7%	0.7
Wistia	48.0%	33.7%	24.3%	5.0%	0.8
Brightcove	42.7%	27.3%	16.0%	3.7%	0.8
Vidyard	23.3%	16.7%	7.7%	1.0%	0.8
Kaltura	26.0%	16.0%	6.3%	0.7%	0.7
Dacast	21.0%	15.7%	8.0%	2.0%	0.8
SproutVideo	16.3%	11.0%	7.3%	0.3%	0.8
Uscreen	15.7%	9.7%	4.0%	1.3%	0.8
JW Player	3.7%	1.7%	0.3%	0.3%	0.6
Cincopa	0.7%	0.3%	0.3%	0.0%	0.5

How to Read the Standings

Presence rate is the share of qualified observations where the brand is mentioned at all.
Valid recommendation coverage is the share of qualified observations where the brand appears in a valid recommendation shortlist.
Top-three rate is the share of qualified observations where the brand is recommended in the top three positions.
Rank-one rate is the share of qualified observations where the brand is recommended first.
Net sentiment is the balance of positive over negative mentions across qualified observations.

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For formulas and denominator rules, see AI Market Discovery Metric Definitions.

Recommendation Coverage Movement

Brand	Jul 2026	Aug 2026	Movement since baseline
Vimeo	55.8%	57.3%	Up 1.5 points
Wistia	37.3%	33.7%	Down 3.6 points
Brightcove	32.2%	27.3%	Down 4.9 points
Vidyard	24.3%	16.7%	Down 7.6 points
Kaltura	18.5%	16.0%	Down 2.5 points
Dacast	17.8%	15.7%	Down 2.1 points
Uscreen	14.7%	9.7%	Down 5.0 points
SproutVideo	13.7%	11.0%	Down 2.7 points
JW Player	2.7%	1.7%	Down 1.0 point
Cincopa	0.0%	0.3%	Up 0.3 points

Nine of the ten tracked brands saw their recommendation coverage move within normal month-to-month variation. Cincopa rose from 0.0% in July 2026 to 0.3% in August 2026. Dacast's presence rate also declined, to 21.0% in August 2026 from 28.1% in July 2026.

Largest Decline: Vidyard

Vidyard's valid recommendation coverage declined by 7.6 percentage points to 16.7% in August 2026 from 24.3% in July 2026, beyond normal month-to-month variation. Its presence rate also declined, to 23.3% in August 2026 from 31.2% in July 2026. The brand appeared in 50 valid recommendations in August 2026, down from 71 in July 2026.

Category Leader: Vimeo

Vimeo has held the category lead in both months of the current series, at 55.8% in July 2026 and 57.3% in August 2026. Its presence rate held at 93.7% in August 2026, essentially unchanged from 93.5% in July 2026, and its rank-one rate rose to 30.7% in August 2026 from 28.8% in July 2026.

Recommendation Placement Snapshot

Coverage alone does not show how prominently a brand is recommended. Vimeo's rank-one rate of 30.7% far exceeds its closest peers, with its top-three rate of 44.7% in August 2026.

Brand	Aug 2026 top-three rate	Aug 2026 rank-one rate	Jul 2026 top-three rate	Jul 2026 rank-one rate
Vimeo	44.7%	30.7%	47.6%	28.8%
Wistia	24.3%	5.0%	22.6%	5.8%
Brightcove	16.0%	3.7%	18.1%	2.7%

Vimeo's top-three rate declined slightly while its rank-one rate rose, showing that close coverage figures can still hide different first-position rates.

Buyer-Intent Distribution

In both July 2026 and August 2026, all qualified observations fell into the Brand Recommendation class.

Buyer-intent class	Jul 2026	Aug 2026
Brand Recommendation	292	300
Pricing & Value	0	0
Multi-Brand Comparison	0	0
Total qualified observations	292	300

The current public series measures Brand Recommendation discovery only and does not yet contain qualified observations in the Pricing & Value or Multi-Brand Comparison classes.

Historical Measurement Record

Measurement	Qualified observations	Coverage leader	Leader coverage	Largest coverage movement
Jul 2026	292	Vimeo	55.8%	N/A (baseline)
Aug 2026	300	Vimeo	57.3%	Vidyard down 7.6 points

Evidence and Source Layer

The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and, where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment, not proof that the source caused the recommendation.

Scope Boundaries

This public benchmark does not measure market share, attributable sales, every possible AI response, organic-search ranking, social mention volume, private or sponsored channels, or causality from a metric movement alone.

About This Benchmark

The LLM Authority Index AI Market Discovery Index is a neutral, repeatable industry benchmark that tracks how AI and search surfaces mention, recommend, and rank brands across canonical surface families. New measurements are added to the same evergreen report.

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The public industry benchmark shows category-level standings. A company-level Authority Index can go deeper.

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