Video Hosting: AI Visibility Market Discovery Index
Tracking how AI platforms recommend video hosting. This public AI Visibility Market Discovery Index is updated monthly since July 2026.
On this page
- 01Benchmark Summary
- 02Current Benchmark at a Glance
- 03Research Scope and Qualification
- 04Current Brand Standings
- 05How to Read the Standings
- 06Recommendation Coverage Movement
- 07Largest Increase: Vimeo
- 08Largest Decline: Vidyard
- 09Category Leader: Vimeo
- 10Recommendation Placement Snapshot
- 11Buyer-Intent Distribution
- 12Historical Measurement Record
Benchmark Summary
Questions This Section Answers
- Who leads the Video Hosting AI Visibility Index in October 2026, and by how much?
- Which brands saw the largest recommendation coverage gains and declines?
Vimeo leads the Video Hosting AI Visibility Market Discovery Index in October 2026 with a valid recommendation coverage of 67.4%, up from 55.8% in July 2026. The gap to the next brand, Wistia, was 27.4 percentage points, as Wistia held second place at 40.0%.
Vimeo recorded the largest coverage increase, rising to 67.4% in October 2026 from 52.8% in September 2026, a gain of 14.6 percentage points. Vidyard recorded the largest coverage decline, falling to 15.2% in October 2026 from 24.3% in July 2026, a drop of 9.1 percentage points. Vimeo's move was beyond normal month-to-month variation, as was Vidyard's cumulative decline. Wistia also rose beyond normal variation from September 2026 to October 2026, gaining 8.4 percentage points to 40.0%.
The benchmark began with 800 prompt-surface observations in each month and produced 270 qualified observations in October 2026 after qualification.
AI recommendation trend
valid recommendation coverage, Jul 2026 to Oct 2026
- Vimeo67.4%
- Wistia40.0%
- Brightcove25.6%
- Kaltura17.8%
- Dacast15.9%
- Vidyard15.2%
- SproutVideo14.4%
- Uscreen14.1%
- JW Player2.2%
- Cincopa0.0%
Current Benchmark at a Glance
Measure | Jul 2026 | Oct 2026 | Movement |
|---|---|---|---|
Qualified benchmark observations | 292 | 270 | Down 22 |
Tracked brands | 10 | 10 | No change |
Qualified surface breadth | 6 | 6 | No change |
Recommendation-shaped answer share | 25.7% | 64.4% | Up 38.7 points |
Valid recommendation shortlist share | 56.8% | 71.5% | Up 14.6 points |
Leader by valid recommendation coverage | Vimeo | Vimeo | No change |
Qualified surface breadth counts the canonical AI/search surface families with at least one qualified observation: ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode. Observation volume fluctuated through the middle of the series before settling at 270 in October 2026.
For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Video Hosting
Research Scope and Qualification
Questions This Section Answers
- How many raw prompt observations were collected, and how many qualified for the public benchmark?
- Why is the public benchmark denominator smaller than the raw collection universe?
The public benchmark is narrower than the raw collection universe by design.
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Research stage | Jul 2026 | Oct 2026 | What it represents |
|---|---|---|---|
Source prompt-surface observations | 800 | 800 | Total prompts collected across surfaces |
Unique questions | 516 | 559 | Distinct questions after deduplication |
Brand / competitor mentions | 799 | 800 | Prompts mentioning a tracked brand |
Relevant observations | 507 | 551 | On-topic for the vertical |
Irrelevant observations | 292 | 249 | Off-topic for the vertical |
Qualified benchmark observations | 292 | 270 | Public denominator |
Brand-level percentages use the qualified observations as the public denominator, not the raw collection. AI Visibility Market Discovery Methodology
Current Brand Standings
Questions This Section Answers
- Which video hosting brands rank highest across presence, recommendation coverage, and top-three placement?
- How do Vimeo and Wistia differ in recommendation coverage and rank-one rates?
Brand | Presence rate | Valid recommendation coverage | Top-three rate | Rank-one rate | Net sentiment |
|---|---|---|---|---|---|
Vimeo | 91.8% | 67.4% | 62.2% | 41.5% | 0.8 |
Wistia | 52.6% | 40.0% | 36.3% | 7.8% | 0.8 |
Brightcove | 34.8% | 25.6% | 18.1% | 5.6% | 0.8 |
Kaltura | 25.2% | 17.8% | 10.0% | 1.8% | 0.8 |
Dacast | 18.1% | 15.9% | 9.6% | 2.2% | 0.9 |
Vidyard | 18.9% | 15.2% | 10.7% | 0.4% | 0.8 |
SproutVideo | 18.1% | 14.4% | 11.1% | 0.4% | 0.9 |
Uscreen | 16.3% | 14.1% | 11.8% | 5.2% | 0.9 |
JW Player | 3.0% | 2.2% | 0.7% | 0.0% | 0.8 |
Cincopa | 0.7% | 0.0% | 0.0% | 0.0% | 0.0 |
How to Read the Standings
- Presence rate is the share of qualified observations where the brand is mentioned at all.
- Valid recommendation coverage is the share of qualified observations where the brand appears in a valid recommendation shortlist.
- Top-three rate is the share of qualified observations where the brand is recommended in the top three positions.
- Rank-one rate is the share of qualified observations where the brand is recommended first.
- Net sentiment is the balance of positive over negative mentions across qualified observations.
For formulas and denominator rules, see AI Visibility Market Discovery Metric Definitions.
Recommendation Coverage Movement
Questions This Section Answers
- Which brand recorded the largest recommendation coverage increase, and which recorded the largest decline?
- Did October 2026 reverse the softening trend seen through September 2026?
Brand | Jul 2026 | Oct 2026 | Movement since baseline |
|---|---|---|---|
Vimeo | 55.8% | 67.4% | Up 11.6 points |
Wistia | 37.3% | 40.0% | Up 2.7 points |
Brightcove | 32.2% | 25.6% | Down 6.6 points |
Kaltura | 18.5% | 17.8% | Down 0.7 points |
Dacast | 17.8% | 15.9% | Down 1.9 points |
Vidyard | 24.3% | 15.2% | Down 9.1 points |
SproutVideo | 13.7% | 14.4% | Up 0.7 points |
Uscreen | 14.7% | 14.1% | Down 0.6 points |
JW Player | 2.7% | 2.2% | Down 0.5 points |
Cincopa | 0.0% | 0.0% | No change |
October 2026 reversed a softening trend that had run through September 2026. Vimeo fell to 52.8% in September 2026 before rising sharply to 67.4% in October 2026. Wistia climbed beyond normal variation from September 2026 to October 2026, up 8.4 percentage points from 31.6%. Dacast, Kaltura, SproutVideo, and Uscreen each rose 1.0 to 4.1 percentage points from September 2026 to October 2026, while Brightcove edged up 1.8 points. JW Player was the only brand to decline from September 2026 to October 2026, falling 1.3 percentage points from 3.5% to 2.2%.
Want the full Authority Index
The paid deep-dive adds competitor threat profiles, the gap matrix, citation failure map, platform-by-platform recovery roadmap, and client-specific economic modeling.
Largest Increase: Vimeo
Vimeo's valid recommendation coverage rose to 67.4% in October 2026 from 55.8% in July 2026, a gain of 11.6 percentage points, and its move from September 2026 to October 2026 of 14.6 percentage points was beyond normal variation. The brand's top-three rate climbed to 62.2% in October 2026 from 47.6% in July 2026, and its rank-one rate rose to 41.5% from 28.8% over the same period. Vimeo appeared in 182 valid recommendations in October 2026, up from 163 in July 2026, even as its raw presence rate held roughly flat.
Largest Decline: Vidyard
Vidyard's valid recommendation coverage declined in each of the two months following July 2026, from 24.3% in July 2026 to 16.7% in August 2026 and 13.8% in September 2026, before a partial recovery to 15.2% in October 2026. The cumulative drop of 9.1 percentage points from July 2026 to October 2026 was beyond normal month-to-month variation. Vidyard's raw presence rate also declined, to 18.9% in October 2026 from 31.2% in July 2026, a drop of 12.3 percentage points. The brand appeared in 41 valid recommendations in October 2026, down from 71 in July 2026, and its rank-one rate fell to 0.4% from 1.0% over the same span.
Category Leader: Vimeo
Vimeo has held the category lead in all four months of the series, at 55.8% in July 2026, 57.3% in August 2026, 52.8% in September 2026, and 67.4% in October 2026. Its October 2026 gain was beyond normal month-to-month variation, and its lead over the next brand widened to 27.4 percentage points from 18.5 percentage points in July 2026. Vimeo's top-three and rank-one rates also rose across the full series.
Want the full Authority Index
The paid deep-dive adds competitor threat profiles, the gap matrix, citation failure map, platform-by-platform recovery roadmap, and client-specific economic modeling.
Recommendation Placement Snapshot
Questions This Section Answers
- Which video hosting brands lead in top-three and rank-one recommendation rates?
- Can similar recommendation coverage still hide different first-position rates?
Coverage alone does not show how prominently a brand is recommended. Vimeo's rank-one rate of 41.5% and top-three rate of 62.2% in October 2026 both lead the category by wide margins, while Wistia's rank-one rate of 7.8% is the second highest, ahead of Brightcove at 5.6% and Uscreen at 5.2%.
Brand | Oct 2026 top-three rate | Oct 2026 rank-one rate | Jul 2026 top-three rate | Jul 2026 rank-one rate |
|---|---|---|---|---|
Vimeo | 62.2% | 41.5% | 47.6% | 28.8% |
Wistia | 36.3% | 7.8% | 22.6% | 5.8% |
Brightcove | 18.1% | 5.6% | 18.1% | 2.7% |
Vimeo's top-three and rank-one rates both rose from July 2026 to October 2026, and Wistia's top-three rate rose 13.7 percentage points over the same period. Brightcove's top-three rate held flat while its rank-one rate rose, showing that similar coverage figures can still hide different first-position rates.
Buyer-Intent Distribution
In all four months of the series, all qualified observations fell into the Brand Recommendation class.
Buyer-intent class | Jul 2026 | Oct 2026 |
|---|---|---|
Brand Recommendation | 292 | 270 |
Pricing & Value | 0 | 0 |
Multi-Brand Comparison | 0 | 0 |
Total qualified observations | 292 | 270 |
The current public series measures Brand Recommendation discovery only and does not yet contain qualified observations in the Pricing & Value or Multi-Brand Comparison classes.
Historical Measurement Record
Measurement | Qualified observations | Coverage leader | Leader coverage | Largest coverage movement |
|---|---|---|---|---|
Jul 2026 | 292 | Vimeo | 55.8% | N/A (baseline) |
Aug 2026 | 300 | Vimeo | 57.3% | Vidyard down 7.6 points |
Sep 2026 | 282 | Vimeo | 52.8% | Vidyard down 10.5 points |
Oct 2026 | 270 | Vimeo | 67.4% | Vimeo up 14.6 points |
Evidence and Source Layer
Questions This Section Answers
- What source types and citation patterns appear across AI platform responses?
- What does source presence tell us about the information environment behind the recommendations?
The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and, where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment, not proof that the source caused the recommendation.
Scope Boundaries
This public benchmark does not measure market share, attributable sales, every possible AI response, organic-search ranking, social mention volume, private or sponsored channels, or causality from a metric movement alone.
Top 10 Cited Domains
Across all AI platform responses in October 2026, the benchmark recorded 5,646 citations across 1,677 unique domains.
Rank | Domain | Citations | Share | Platforms citing |
|---|---|---|---|---|
1 | youtube.com | 531 | 9.4% | copilot, gemini, google_ai_mode, google_ai_mode_keywords, google_ai_overviews, google_ai_overviews_keywords, perplexity |
2 | vimeo.com | 237 | 4.2% | chatgpt, copilot, gemini, google_ai_mode, google_ai_mode_keywords, google_ai_overviews, google_ai_overviews_keywords, perplexity |
3 | google.com | 219 | 3.9% | google_ai_mode, google_ai_mode_keywords, google_ai_overviews, google_ai_overviews_keywords |
4 | reddit.com | 182 | 3.2% | chatgpt, gemini, google_ai_mode, google_ai_mode_keywords, google_ai_overviews, google_ai_overviews_keywords, perplexity |
5 | vidyard.com | 112 | 2.0% | chatgpt, copilot, gemini, google_ai_mode, google_ai_mode_keywords, google_ai_overviews, google_ai_overviews_keywords, perplexity |
6 | help.vimeo.com | 106 | 1.9% | chatgpt, gemini, google_ai_mode, google_ai_mode_keywords, google_ai_overviews, perplexity |
7 | en.wikipedia.org | 88 | 1.6% | copilot, gemini, google_ai_mode, google_ai_mode_keywords, google_ai_overviews, google_ai_overviews_keywords, perplexity |
8 | uscreen.tv | 80 | 1.4% | chatgpt, copilot, gemini, google_ai_mode, google_ai_mode_keywords, google_ai_overviews, google_ai_overviews_keywords, perplexity |
9 | g2.com | 79 | 1.4% | chatgpt, copilot, gemini, google_ai_mode, google_ai_mode_keywords, google_ai_overviews, google_ai_overviews_keywords, perplexity |
10 | swarmify.com | 53 | 0.9% | copilot, gemini, google_ai_mode, google_ai_mode_keywords, google_ai_overviews, perplexity |
Citations are broadly distributed rather than concentrated: the top 10 domains together account for 28.9% of the 5,646 total citations, and the leading domain, youtube.com, holds 9.4%. Three tracked brands' own domains appear in the top 10: vimeo.com at rank two, vidyard.com at rank five, and uscreen.tv at rank eight. Official brand sites, video platforms, and a review site (g2.com) mingle with community and reference sources such as reddit.com and en.wikipedia.org, so no single source type dominates the evidence layer.
About This Benchmark
The LLM Authority Index AI Visibility Market Discovery Index is a neutral, repeatable industry benchmark that tracks how AI and search surfaces mention, recommend, and rank brands across canonical surface families. New measurements are added to the same evergreen report.
- AI Visibility Market Discovery Methodology
- AI Visibility Market Discovery Metric Definitions
- AI Visibility Market Discovery Research Standards
- Modeled AI Visibility Authority Value
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