Truck Accident Lawyers: AI Visibility Market Discovery Index

Tracking how AI platforms recommend truck accident lawyers. This public AI Visibility Market Discovery Index is updated monthly since July 2026.

Mark Huntley, J.D.
By Mark Huntley, J.D.Growth Strategist & AI Discovery Analyst
9 minutes read

Benchmark Summary

Questions This Section Answers

  • Who leads the truck accident lawyer benchmark, and by how wide a margin?
  • Which brands saw significant recommendation coverage declines from the July 2026 baseline?

Morgan & Morgan led the Truck Accident Lawyers benchmark in October 2026 with valid recommendation coverage of 56.6%. The gap to the next closest brand, Stewart Miller Simmons at 16.2%, stood at 40.4 percentage points.

No brand recorded a significant increase in valid recommendation coverage from the July 2026 baseline, and the benchmark recorded no significant coverage movements this month. Morgan & Morgan moved from 50.9% in September 2026 to 56.6% in October 2026, Stewart Miller Simmons moved from 15.2% to 16.2%, and The Barnes Firm moved from 6.9% to 8.8% — all within normal month-to-month variation.

Three brands registered significant coverage declines from baseline. Dolman Law Group fell from 15.8% in July 2026 to 1.8% in October 2026, declining in each of the three months since baseline. Stewart Miller Simmons fell from 24.3% in July 2026 to 16.2% in October 2026. The Barnes Firm fell from 16.3% in July 2026 to 8.8% in October 2026.

The current benchmark reflects 228 qualified observations in October 2026, down from 289 in September 2026 and 202 in July 2026.

AI recommendation trend

valid recommendation coverage, Jul 2026 to Oct 2026

0%20%40%60%80%Jul 2026Aug 2026Sep 2026Oct 2026
  • Morgan & Morgan56.6%
  • Stewart Miller Simmons16.2%
  • The Barnes Firm8.8%
  • Lerner & Rowe6.1%
  • Dolman Law Group1.8%
  • Hensley Legal Group1.8%
  • Zinda Law Group0.9%
  • Fletcher Law0.4%
  • Cooper Hurley Injury Lawyers0.0%
  • Painter Law Firm0.0%

Current Benchmark at a Glance

Measure

Jul 2026

Oct 2026

Movement

Qualified benchmark observations

202

228

Up 26

Tracked brands

10

10

No change

Qualified surface breadth

6

6

No change

Recommendation-shaped answer share

56.9%

45.6%

Down 11.3 points

Valid recommendation shortlist share

68.3%

66.2%

Down 2.1 points

Leader by valid recommendation coverage

Morgan & Morgan (61.9%)

Morgan & Morgan (56.6%)

No change

Qualified surface breadth counts the canonical AI/search surface families with at least one qualified observation in the month. The six canonical families are ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode.

For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Truck Accident Lawyers

Research Scope and Qualification

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Questions This Section Answers

  • Why does the public benchmark report fewer observations than the raw collection?
  • What denominator is used for brand-level percentages in this benchmark?

The public benchmark is narrower than the raw collection universe by design.

Research stage

Jul 2026

Oct 2026

What it represents

Source prompt-surface observations

800

651

Total prompt-surface observations collected

Unique questions

634

466

Distinct questions across all surfaces

Brand / competitor mentions

452

591

Observations mentioning at least one tracked brand

Relevant observations

266

425

Observations relevant to the vertical

Irrelevant observations

186

166

Observations outside the vertical scope

Qualified benchmark observations

202

228

Public denominator

Brand-level percentages use the qualified observations as the public denominator, not the raw collection. For formulas and denominator rules, see AI Visibility Market Discovery Methodology.

Current Brand Standings

Questions This Section Answers

  • Which truck accident lawyers qualified for the October 2026 standings, and where did each rank?
  • How do presence rate, valid recommendation coverage, and rank-one rate differ across the tracked brands?

This table shows the primary current-month benchmark view for October 2026, sorted by valid recommendation coverage.

Brand

Presence rate

Valid recommendation coverage

Top-three rate

Rank-one rate

Net sentiment

Morgan & Morgan

89.5%

56.6%

41.2%

31.1%

0.9

Stewart Miller Simmons

16.2%

16.2%

14.5%

9.7%

1.0

The Barnes Firm

10.5%

8.8%

7.9%

1.8%

0.8

Lerner & Rowe

6.6%

6.1%

5.7%

2.2%

1.0

Dolman Law Group

1.8%

1.8%

1.3%

0.0%

1.0

Hensley Legal Group

3.1%

1.8%

1.8%

0.9%

0.6

Zinda Law Group

0.9%

0.9%

0.9%

0.4%

1.0

Fletcher Law

0.4%

0.4%

0.0%

0.0%

1.0

Cooper Hurley Injury Lawyers

0.4%

0.0%

0.0%

0.0%

1.0

Painter Law Firm

0.0%

0.0%

0.0%

0.0%

0.0

How to Read the Standings

  • Presence rate: the share of qualified observations in which the brand is mentioned at all, whether recommended or not.
  • Valid recommendation coverage: the share of qualified observations in which the brand appears in a valid recommendation shortlist.
  • Top-three rate: the share of qualified observations in which the brand appears among the top three recommended options.
  • Rank-one rate: the share of qualified observations in which the brand is the first recommendation.
  • Net sentiment: the balance of positive over negative mention-level sentiment, scaled from -1.0 to 1.0.

For formulas and denominator rules, see AI Visibility Market Discovery Metric Definitions.

Recommendation Coverage Movement

Questions This Section Answers

  • Which truck accident lawyer saw the largest coverage decline since the July 2026 baseline?
  • Did any brand record a significant month-over-month coverage change from September to October 2026?

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Brand

Jul 2026

Oct 2026

Movement since baseline

Cooper Hurley Injury Lawyers

0.5%

0.0%

Down 0.5 points

Dolman Law Group

15.8%

1.8%

Down 14.0 points

Fletcher Law

0.0%

0.4%

Up 0.4 points

Hensley Legal Group

2.5%

1.8%

Down 0.7 points

Lerner & Rowe

4.5%

6.1%

Up 1.6 points

Morgan & Morgan

61.9%

56.6%

Down 5.3 points

Painter Law Firm

0.0%

0.0%

No change

Stewart Miller Simmons

24.3%

16.2%

Down 8.1 points

The Barnes Firm

16.3%

8.8%

Down 7.5 points

Zinda Law Group

0.5%

0.9%

Up 0.4 points

Month-over-month movement from September 2026 to October 2026 was not significant for any tracked brand. Morgan & Morgan moved from 50.9% in September 2026 to 56.6% in October 2026, Stewart Miller Simmons moved from 15.2% to 16.2%, The Barnes Firm moved from 6.9% to 8.8%, Lerner & Rowe moved from 5.9% to 6.1%, and Zinda Law Group moved from 1.7% to 0.9% — all within normal month-to-month variation.

Largest Decline: Dolman Law Group

Dolman Law Group's valid recommendation coverage fell from 15.8% in July 2026 to 1.8% in October 2026, a drop of 14.0 percentage points. The brand's top-three rate declined from 13.9% in July 2026 to 1.3% in October 2026, and its rank-one rate fell from 1.0% in July 2026 to 0.0% in October 2026. Dolman Law Group declined in each of the three months since July 2026, moving from 15.8% in July 2026 to 7.2% in August 2026 to 3.5% in September 2026 to 1.8% in October 2026.

Category Leader: Morgan & Morgan

Morgan & Morgan led the benchmark for a fourth consecutive month with 56.6% valid recommendation coverage in October 2026. The lead over the next closest brand, Stewart Miller Simmons at 16.2%, was 40.4 percentage points. The gap between Morgan & Morgan and Lerner & Rowe narrowed from 57.4 percentage points in July 2026 to 50.5 percentage points in October 2026.

Stable Brands

Cooper Hurley Injury Lawyers, Fletcher Law, Hensley Legal Group, Lerner & Rowe, Painter Law Firm, and Zinda Law Group registered no significant movement from baseline in October 2026. Lerner & Rowe moved from 4.5% in July 2026 to 6.1% in October 2026, within normal month-to-month variation. Zinda Law Group moved from 0.5% in July 2026 to 0.9% in October 2026, also within normal variation. Hensley Legal Group moved from 2.5% in July 2026 to 1.8% in October 2026. Fletcher Law moved from 0.0% in July 2026 to 0.4% in October 2026. Cooper Hurley Injury Lawyers moved from 0.5% in July 2026 to 0.0% in October 2026. Painter Law Firm recorded no qualified recommendations in either month.

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Recommendation Placement Snapshot

Questions This Section Answers

  • How did top-three and rank-one placement rates differ among the leading truck accident lawyers?
  • Which brand converted more of its coverage into rank-one recommendations?

Coverage alone does not show how prominently a brand is recommended. Among the leading brands, placement patterns differed in October 2026.

Brand

Oct 2026 top-three rate

Oct 2026 rank-one rate

Jul 2026 top-three rate

Jul 2026 rank-one rate

Morgan & Morgan

41.2%

31.1%

49.0%

37.6%

Stewart Miller Simmons

14.5%

9.7%

22.3%

7.4%

The Barnes Firm

7.9%

1.8%

15.8%

4.5%

Placement quality is not uniform across the leading brands. Stewart Miller Simmons converted more of its coverage into rank-one placements than The Barnes Firm did in October 2026, with rank-one rates of 9.7% and 1.8% respectively.

Buyer-Intent Distribution

Questions This Section Answers

  • Which buyer-intent classes are currently measured in the truck accident lawyer benchmark?
  • Are pricing and multi-brand comparison questions represented in this series yet?

All qualified observations in July 2026 and October 2026 fell into the brand recommendation class.

Buyer-intent class

Jul 2026

Oct 2026

Brand Recommendation

202

228

Pricing & Value

0

0

Multi-Brand Comparison

0

0

Total qualified observations

202

228

The current public series measures brand recommendation discovery and does not yet contain qualified observations in the pricing and value or multi-brand comparison classes.

Historical Measurement Record

Questions This Section Answers

  • How has the coverage leader and its share changed across the four measurements since July 2026?
  • Which measurement month recorded the largest single-brand coverage movement?

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This is an evergreen benchmark URL. New measurements are added to the same report.

Measurement

Qualified observations

Coverage leader

Leader coverage

Largest coverage movement

Jul 2026 (Baseline)

202

Morgan & Morgan

61.9%

61.9% coverage for Morgan & Morgan

Aug 2026

262

Morgan & Morgan

57.6%

Down 4.3 points for Morgan & Morgan

Sep 2026

289

Morgan & Morgan

50.9%

Down 11.0 points for Morgan & Morgan

Oct 2026

228

Morgan & Morgan

56.6%

Down 14.0 points for Dolman Law Group

Evidence and Source Layer

Questions This Section Answers

  • What source data does each prompt-level observation retain for the truck accident lawyer benchmark?
  • Does a cited source count as proof that it caused a brand recommendation?

The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and, where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment. It is not automatically proof that the source caused the recommendation.

Scope Boundaries

This public benchmark does not measure:

  • Market share or revenue attribution
  • Attributable sales or client conversions
  • Every possible AI response, only the sampled surfaces and prompts
  • Organic-search ranking positions
  • Social media mention volume
  • Private or sponsored channels such as gated content or paid placements
  • Causality from a metric movement alone; the benchmark records change, not its cause

Top 10 Cited Domains

Questions This Section Answers

  • Which domains were cited most across AI platform responses in this measurement period?
  • How concentrated are citations among the top domains, and which platforms cited forthepeople.com?

Across all AI platform responses in this measurement period, 5,182 citations were observed across 1,494 unique domains.

Rank

Domain

Citations

Share

Platforms citing

1

google.com

1,065

20.6%

AI Mode, AI Mode Keywords, AI Overviews, AI Overviews Keywords

2

forthepeople.com

517

10.0%

ChatGPT, Copilot, Gemini, AI Mode, AI Mode Keywords, AI Overviews, AI Overviews Keywords, Perplexity

3

youtube.com

106

2.0%

Gemini, AI Mode, AI Mode Keywords, AI Overviews, AI Overviews Keywords, Perplexity

4

en.wikipedia.org

100

1.9%

ChatGPT, Copilot, Gemini, AI Mode, AI Mode Keywords, AI Overviews, AI Overviews Keywords, Perplexity

5

reddit.com

71

1.4%

Gemini, AI Mode, AI Mode Keywords, AI Overviews, AI Overviews Keywords, Perplexity

6

lawfuel.com

52

1.0%

ChatGPT, Copilot, Gemini, AI Mode, AI Mode Keywords, AI Overviews, Perplexity

7

forbes.com

47

0.9%

ChatGPT, Copilot, AI Mode, AI Mode Keywords, AI Overviews, AI Overviews Keywords, Perplexity

8

smstrial.com

41

0.8%

Copilot, Gemini, AI Mode Keywords, AI Overviews, AI Overviews Keywords, Perplexity

9

facebook.com

38

0.7%

AI Mode, AI Mode Keywords, AI Overviews, AI Overviews Keywords, Perplexity

10

linkedin.com

38

0.7%

ChatGPT, Copilot, AI Mode, AI Mode Keywords, AI Overviews, AI Overviews Keywords, Perplexity

Citations are concentrated in a small number of domains, with the top two domains accounting for 30.6% of all citations. The domain forthepeople.com, which is associated with Morgan & Morgan, appears in the top 10 and is cited across all eight platform variants. Review and social platforms including youtube.com, reddit.com, facebook.com, and linkedin.com appear alongside news and reference sources including en.wikipedia.org and forbes.com.

About This Benchmark

The LLM Authority Index AI Visibility Market Discovery Index is a neutral, industry-level benchmark tracking how brands appear and are recommended across major AI and search surfaces. It is updated monthly with new measurements added to the same report.

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