Motorcycle Accident Lawyers: AI Market Discovery Index

Tracking how AI platforms recommend motorcycle accident lawyers. This public AI Market Discovery Index is updated monthly since July 2026.

Mark Huntley, J.D.
By Mark Huntley, J.D.Growth Strategist & AI Discovery Analyst
6 minutes read

Benchmark Summary

Morgan & Morgan led the Motorcycle Accident Lawyers benchmark in August 2026 with a valid recommendation coverage of 40.3%, down from 48.6% in July 2026. The gap to the next brand, Lerner & Rowe, narrowed to 16.9 percentage points, as Lerner & Rowe's coverage rose from 20.4% in July 2026 to 23.4% in August 2026.

The largest coverage increase came from Phillips Law Group, which rose to 14.1% in August 2026 from 8.6% in July 2026, a gain of 5.5 percentage points. The largest coverage decline belonged to The Barnes Firm, which fell to 10.5% in August 2026 from 17.3% in July 2026, the only movement in the category large enough to be classified as a significant decline.

The benchmark began with 486 prompt-surface observations in July 2026 and 581 in August 2026, producing 220 and 248 qualified observations respectively after qualification.

AI recommendation trend

valid recommendation coverage, Jul 2026 to Aug 2026

  • Morgan & Morgan-8.3%
    Jul 202648.6%
    Aug 202640.3%
  • Lerner & Rowe+3.0%
    Jul 202620.4%
    Aug 202623.4%
  • Phillips Law Group+5.5%
    Jul 20268.6%
    Aug 202614.1%
  • The Barnes Firm-6.8% · beyond normal variation
    Jul 202617.3%
    Aug 202610.5%
  • Dolman Law Group-3.9%
    Jul 202613.2%
    Aug 20269.3%
  • Law Tigers-4.2%
    Jul 202612.3%
    Aug 20268.1%
  • Russ Brown Motorcycle Attorneys+0.5%
    Jul 20266.4%
    Aug 20266.9%
  • Zinda Law Group+0.2%
    Jul 20261.4%
    Aug 20261.6%
  • Breakstone White & Gluckno change
    Jul 20260.4%
    Aug 20260.4%
  • Onward Injury Lawno change
    Jul 20260.0%
    Aug 20260.0%

Current Benchmark at a Glance

Measure

Jul 2026

Aug 2026

Movement

Qualified benchmark observations

220

248

Up

Tracked brands

10

10

No change

Qualified surface breadth

6

6

No change

Recommendation-shaped answer share

51.8%

45.2%

Down 6.6 points

Valid recommendation shortlist share

64.5%

67.7%

Up 3.2 points

Leader by valid recommendation coverage

Morgan & Morgan

Morgan & Morgan

No change

Qualified surface breadth counts the six canonical AI/search surface families with at least one qualified observation: ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode.

For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Motorcycle Accident Lawyers

Research Scope and Qualification

The public benchmark is narrower than the raw collection universe by design.

Research stage

Jul 2026

Aug 2026

What it represents

Source prompt-surface observations

486

581

Total prompts collected across AI surfaces

Unique questions

399

516

Distinct questions after de-duplication

Brand / competitor mentions

486

581

Prompts containing brand or competitor names

Relevant observations

283

346

On-topic and usable for analysis

Irrelevant observations

203

235

Off-topic or unusable

Qualified benchmark observations

220

248

Public denominator

Brand-level percentages use the qualified observations as the public denominator, not the raw collection. AI Market Discovery Methodology

Current Brand Standings

Brand

Presence rate

Valid recommendation coverage

Top-three rate

Rank-one rate

Net sentiment

Morgan & Morgan

71.4%

40.3%

32.7%

22.6%

0.82

Lerner & Rowe

25.8%

23.4%

17.7%

6.9%

0.94

Phillips Law Group

15.7%

14.1%

10.5%

3.2%

0.87

The Barnes Firm

12.5%

10.5%

9.7%

4.0%

0.87

Dolman Law Group

9.7%

9.3%

6.0%

2.0%

1.00

Law Tigers

8.1%

8.1%

7.3%

6.0%

1.00

Russ Brown Motorcycle Attorneys

6.9%

6.9%

6.0%

1.6%

1.00

Zinda Law Group

2.4%

1.6%

1.2%

0.0%

0.67

Breakstone White & Gluck

0.4%

0.4%

0.4%

0.4%

1.00

Onward Injury Law

0.0%

0.0%

0.0%

0.0%

0.00

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How to Read the Standings

  • Presence rate: Share of qualified observations where the brand appears in any form, whether recommended or merely mentioned.
  • Valid recommendation coverage: Share of qualified observations where the brand appears in a recommendation shortlist of at least two options.
  • Top-three rate: Share of qualified observations where the brand appears in the first three recommended positions.
  • Rank-one rate: Share of qualified observations where the brand is the first recommendation.
  • Net sentiment: Share of brand mentions that are positive minus the share that are negative, scored from mentions only.

For formulas and denominator rules, see AI Market Discovery Metric Definitions.

Recommendation Coverage Movement

Brand

Jul 2026

Aug 2026

Movement since baseline

Breakstone White & Gluck

0.4%

0.4%

No change

Dolman Law Group

13.2%

9.3%

Down 3.9 points

Law Tigers

12.3%

8.1%

Down 4.2 points

Lerner & Rowe

20.4%

23.4%

Up 3.0 points

Morgan & Morgan

48.6%

40.3%

Down 8.3 points

Onward Injury Law

0.0%

0.0%

No change

Phillips Law Group

8.6%

14.1%

Up 5.5 points

Russ Brown Motorcycle Attorneys

6.4%

6.9%

Up 0.5 points

The Barnes Firm

17.3%

10.5%

Down 6.8 points

Zinda Law Group

1.4%

1.6%

Up 0.2 points

Beyond baseline comparisons, several supporting metrics also shifted within the month. Only The Barnes Firm's movement was large enough for the benchmark to treat it as a significant decline; the following supporting shifts remained within the range of normal month-to-month variation for their brands. Morgan & Morgan's top-three rate was 32.7% in August 2026 compared with 42.3% in July 2026, and its rank-one rate was 22.6% compared with 32.3% over the same period. Dolman Law Group's rank-one rate was 2.0% in August 2026, up from 0.0% in July 2026, despite little change in its overall coverage. Lerner & Rowe's rank-one rate was 6.9% in August 2026 compared with 2.3% in July 2026. Phillips Law Group's presence rate was 15.7% in August 2026 compared with 9.6% in July 2026.

Largest Decline: The Barnes Firm

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The Barnes Firm was the only brand classified as a significant decliner. Its valid recommendation coverage fell by 6.8 percentage points, from 17.3% in July 2026 to 10.5% in August 2026. Presence rate also declined from 19.6% in July 2026 to 12.5% in August 2026. The brand appeared in 31 observations in August 2026 with 26 valid recommendations, compared with 43 observations and 38 valid recommendations in July 2026.

Category Leader: Morgan & Morgan

Morgan & Morgan remained the category leader with 40.3% valid recommendation coverage in August 2026, though this was down from 48.6% in July 2026. The leader's rank-one rate fell to 22.6%, down from 32.3%. The leader's presence rate was 71.4% in August 2026, down from 81.8% in July 2026.

Recommendation Placement Snapshot

Coverage alone does not show how prominently a brand is recommended. Among the leading brands, placement patterns diverged noticeably.

Brand

Aug 2026 top-three rate

Aug 2026 rank-one rate

Jul 2026 top-three rate

Jul 2026 rank-one rate

Morgan & Morgan

32.7%

22.6%

42.3%

32.3%

Lerner & Rowe

17.7%

6.9%

13.2%

2.3%

Phillips Law Group

10.5%

3.2%

6.4%

3.2%

The Barnes Firm

9.7%

4.0%

15.0%

5.0%

Similar coverage levels can still hide different first-position rates. For example, Phillips Law Group and The Barnes Firm held similar top-three rates in August 2026, yet The Barnes Firm was more likely to appear first (4.0% versus 3.2%).

Buyer-Intent Distribution

All qualified observations in both months fell into the Brand Recommendation class, covering discovery and consideration.

Buyer-intent class

Jul 2026

Aug 2026

Brand Recommendation

220

248

Pricing & Value

0

0

Multi-Brand Comparison

0

0

Total qualified observations

220

248

The current public series does not yet contain qualified observations in the pricing and value or multi-brand comparison classes.

Historical Measurement Record

Measurement

Qualified observations

Coverage leader

Leader coverage

Largest coverage movement

Jul 2026

220

Morgan & Morgan

48.6%

The Barnes Firm, down 6.8 points in Aug

Aug 2026

248

Morgan & Morgan

40.3%

The Barnes Firm, down 6.8 points

Evidence and Source Layer

The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and, where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment. It is not automatically proof that the source caused the recommendation.

Scope Boundaries

This public benchmark does not measure market share, attributable sales, every possible AI response, organic-search ranking, social mention volume, private or sponsored channels, or causality from a metric movement alone.

About This Benchmark

The LLM Authority Index AI Market Discovery Index benchmarks how often brands appear in AI-generated recommendations across major AI and search surfaces. It is a neutral, repeatable industry measurement designed to track visibility and recommendation patterns over time.

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The paid deep-dive adds competitor threat profiles, the gap matrix, citation failure map, platform-by-platform recovery roadmap, and client-specific economic modeling.