TRT Clinics: AI Market Discovery Index

Tracking how AI platforms recommend trt clinics. This public AI Market Discovery Index is updated monthly since July 2026.

By Mark Huntley, J.D.Growth Strategist & AI Discovery Analyst

5 minutes read

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On this page

01Benchmark Summary
02Current Benchmark at a Glance
03Research Scope and Qualification
04Current Brand Standings
05How to Read the Standings
06Recommendation Coverage Movement
07Largest Decline: Henry Meds
08Largest Decline: Low T Center
09Category Leader: Defy Medical
10Recommendation Placement Snapshot
11Buyer-Intent Distribution
12Historical Measurement Record

Benchmark Summary

Defy Medical led valid recommendation coverage in August 2026 at 47.4%, tied with Hone Health at 47.4%. The two brands ended the month in a statistical tie at the top of the benchmark.

The largest coverage increase in August 2026 was Marek Health, which rose to 21.5% from 20.6% in July 2026. The largest coverage declines were Henry Meds, down to 13.9% from 23.9% in July 2026, and Low T Center, down to 2.4% from 7.7% in July 2026. Both declines went beyond normal month-to-month variation. Maximus held steady at 28.2% in August 2026, down from 28.7% in July 2026.

The benchmark began with 800 prompt-surface observations in each month and produced 209 qualified observations in August 2026 after qualification.

AI recommendation trend

valid recommendation coverage, Jul 2026 to Aug 2026

Defy Medical-1.4%
Jul 202648.8%
Aug 202647.4%
Hone Health-5.7%
Jul 202653.1%
Aug 202647.4%
Maximus-0.5%
Jul 202628.7%
Aug 202628.2%
Marek Health+0.9%
Jul 202620.6%
Aug 202621.5%
Henry Meds-10.0% · beyond normal variation
Jul 202623.9%
Aug 202613.9%
Fountain TRT-2.4%
Jul 202611.0%
Aug 20268.6%
Low T Center-5.3% · beyond normal variation
Jul 20267.7%
Aug 20262.4%
Renew Vitality+0.5%
Jul 20261.9%
Aug 20262.4%
Craft Conciergeno change
Jul 20261.0%
Aug 20261.0%
BioTEno change
Jul 20260.0%
Aug 20260.0%

Current Benchmark at a Glance

Measure	Jul 2026	Aug 2026	Movement
Qualified benchmark observations	209	209	No change
Tracked brands	10	10	No change
Qualified surface breadth	6	6	No change
Recommendation-shaped answer share	39.7%	49.8%	Up 10.1 points
Valid recommendation shortlist share	64.6%	63.6%	Down 1.0 points
Leader by valid recommendation coverage	Hone Health	Defy Medical	Changed

Qualified surface breadth counts the six canonical AI surface families with at least one qualified observation: ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode. Breadth held at six surfaces in both months.

For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending TRT Clinics

Research Scope and Qualification

The public benchmark is narrower than the raw collection universe by design.

Research stage	Jul 2026	Aug 2026	What it represents
Source prompt-surface observations	800	800	Total prompts run across AI/search surfaces
Unique questions	461	532	Distinct questions after deduplication
Brand / competitor mentions	800	799	Prompts mentioning at least one tracked brand
Relevant observations	419	405	On-topic responses retained for analysis
Irrelevant observations	381	394	Off-topic responses excluded
Qualified benchmark observations	209	209	Public denominator after reservation

Brand-level percentages use the qualified observations as the public denominator, not the raw collection. AI Market Discovery Methodology

Current Brand Standings

Brand	Presence rate	Valid recommendation coverage	Top-three rate	Rank-one rate	Net sentiment
Defy Medical	55.5%	47.4%	26.8%	4.8%	0.9
Hone Health	70.3%	47.4%	33.0%	12.9%	0.8
Maximus	34.9%	28.2%	17.2%	9.1%	0.9
Marek Health	24.9%	21.5%	12.0%	1.0%	0.9
Henry Meds	22.0%	13.9%	6.2%	0.5%	0.7
Fountain TRT	10.5%	8.6%	1.4%	0.0%	0.8
Low T Center	10.5%	2.4%	0.5%	0.0%	0.3
Renew Vitality	6.2%	2.4%	0.0%	0.0%	0.5
Craft Concierge	1.0%	1.0%	0.0%	0.0%	1.0
BioTE	1.9%	0.0%	0.0%	0.0%	0.0

How to Read the Standings

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Presence rate is the share of qualified observations in which a brand appears at all. Valid recommendation coverage is the share of qualified observations in which a brand receives a clear, actionable recommendation. Top-three rate measures how often a brand appears among the first three recommendations. Rank-one rate measures how often a brand is the first recommendation. Net sentiment runs from -1 to +1 and reflects the tone of brand mentions.

For formulas and denominator rules, see AI Market Discovery Metric Definitions.

Recommendation Coverage Movement

Brand	Jul 2026	Aug 2026	Movement since baseline
BioTE	0.0%	0.0%	No change
Craft Concierge	1.0%	1.0%	No change
Defy Medical	48.8%	47.4%	Down 1.4 points
Fountain TRT	11.0%	8.6%	Down 2.4 points
Henry Meds	23.9%	13.9%	Down 10.0 points
Hone Health	53.1%	47.4%	Down 5.7 points
Low T Center	7.7%	2.4%	Down 5.3 points
Marek Health	20.6%	21.5%	Up 0.9 points
Maximus	28.7%	28.2%	Down 0.5 points
Renew Vitality	1.9%	2.4%	Up 0.5 points

Largest Decline: Henry Meds

Henry Meds valid recommendation coverage fell to 13.9% in August 2026 from 23.9% in July 2026, a drop of 10.0 points that went beyond normal month-to-month variation. The brand was recommended to valid recommendation counts of 29 in August 2026, down from 50 in July 2026. Presence rate also eased to 22.0% in August 2026 from 26.8% in July 2026.

Largest Decline: Low T Center

Low T Center valid recommendation coverage fell to 2.4% in August 2026 from 7.7% in July 2026, a drop of 5.3 points that went beyond normal month-to-month variation. The brand held valid recommendation counts of 5 in August 2026, down from 16 in July 2026. Rank-one rate fell to 0.0% in August 2026 from 3.4% in July 2026.

Category Leader: Defy Medical

Defy Medical and Hone Health closed August 2026 with identical valid recommendation coverage at 47.4%. Defy Medical moved down from 48.8% in July 2026; Hone Health moved down from 53.1% in July 2026. Hone Health held a rank-one rate more than twice as high as Defy Medical's in August 2026 (12.9% versus 4.8%), despite Defy Medical's lower presence rate at 55.5% versus Hone Health's 70.3%.

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Recommendation Placement Snapshot

Coverage alone does not show how prominently a brand is recommended. Among the leaders in August 2026, placement varied meaningfully.

Brand	Aug 2026 top-three rate	Aug 2026 rank-one rate	Jul 2026 top-three rate	Jul 2026 rank-one rate
Defy Medical	26.8%	4.8%	23.9%	4.3%
Hone Health	33.0%	12.9%	36.4%	10.1%
Maximus	17.2%	9.1%	14.3%	7.7%

Close coverage can hide different first-position rates. Hone Health matched Defy Medical on coverage in August 2026 but held a rank-one rate more than twice as high.

Buyer-Intent Distribution

All qualified observations in both months fell into the Brand Recommendation class.

Buyer-intent class	Jul 2026	Aug 2026
Brand Recommendation	209	209
Pricing & Value	0	0
Multi-Brand Comparison	0	0
Total qualified observations	209	209

The current public series measures Brand Recommendation discovery only and does not yet contain qualified observations in the Pricing & Value or Multi-Brand Comparison classes.

Historical Measurement Record

This is an evergreen benchmark URL. New measurements are added to the same report.

Measurement	Qualified observations	Coverage leader	Leader coverage	Largest coverage movement
Jul 2026	209	Hone Health	53.1%	Hone Health covering over half of observations
Aug 2026	209	Defy Medical	47.4%	Henry Meds down 10.0 points

Evidence and Source Layer

The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and, where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment. It is not automatically proof that the source caused the recommendation.

Scope Boundaries

This public benchmark does not measure market share, attributable sales, every possible AI response, organic-search ranking, social mention volume, or private or sponsored channels. A metric movement alone does not establish causality.

About This Benchmark

The LLM Authority Index AI Market Discovery Index tracks how often brands appear and are recommended across six canonical AI and search surface families, providing an industry-level view of AI-driven discovery.

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