IVF Clinics: AI Market Discovery Index

Benchmark Summary

CCRM Fertility continued to lead valid recommendation coverage in September 2026 at 31.7%, compared with 37.5% in Jul 2026 — a difference that falls within normal month-to-month variation for the category leader. The gap to the second-place brand stood at 9.0 percentage points, with Shady Grove Fertility at 22.7% in September 2026. September marked a quiet month, with no brand's month-over-month movement exceeding normal variation.

The largest coverage increase came from RMA Network, rising to 21.4% in September 2026 from 15.6% in August 2026. The largest coverage decline was Kindbody, falling to 7.2% in September 2026 from 9.8% in August 2026, a move the benchmark classifies as significant since July 2026.

The benchmark began with 558 prompt-surface observations in September 2026 and produced 331 qualified observations after qualification.

Current Benchmark at a Glance

Qualified surface breadth counts the canonical AI surface families with at least one qualified observation: ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode. August 2026 saw 315 qualified observations before September's rise.

For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending IVF Clinics

Research Scope and Qualification

The public benchmark is narrower than the raw collection universe by design. The table below shows how observations progressed from raw collection to the qualified benchmark denominator.

Brand-level percentages use the qualified observations as the public denominator, not the raw collection. See the AI Market Discovery Methodology for full details.

Current Brand Standings

How to Read the Standings

Presence rate measures how often a brand appears in AI responses, regardless of context. Valid recommendation coverage measures the share of qualified observations where the brand receives a clear recommendation. Top-three rate measures the share where the brand appears among the first three recommended options. Rank-one rate measures the share where the brand is the single top recommendation. Net sentiment reflects the balance of positive versus negative framing in mentions. For formulas and denominator rules, see AI Market Discovery Metric Definitions.

Recommendation Coverage Movement

Largest Increase: RMA Network

RMA Network posted the largest single-month rise among tracked brands, adding 5.8 percentage points from August 2026 to September 2026, reaching 21.4% valid recommendation coverage. That move stayed within normal month-to-month variation.

Largest Decline: Kindbody

Kindbody saw valid recommendation coverage decline to 7.2% in September 2026 from 14.4% in Jul 2026, a drop of 7.2 percentage points that exceeds normal month-to-month variation. The brand declined in each of the two months since July 2026, with presence rate falling to 14.2% in September 2026 from 24.3% in Jul 2026. Top-three rate also declined to 3.3% from 8.6% over the same period. Kindbody's 7.2-point drop is the only movement exceeding normal variation and marks a sustained two-month decline across coverage, presence, and placement.

Category Leader: CCRM Fertility

CCRM Fertility held the top valid recommendation coverage for the third consecutive month at 31.7% in September 2026. The brand led top-three rate at 20.5% and rank-one rate at 12.4% in September 2026. CCRM Fertility's presence rate declined to 55.0% in September 2026 from 67.9% in Jul 2026, yet the brand maintained its coverage leadership position despite a 12.9-point presence decline.

Recommendation Placement Snapshot

Coverage alone does not show how prominently a brand is recommended. The table below shows how often leading brands appear in top-three and first position.

Similar coverage levels can still hide different first-position rates. Columbia University Fertility Center holds a rank-one rate of 8.8%, well above Shady Grove Fertility's 2.4%, despite lower overall coverage — a signal that first-choice preference is more competitive than coverage suggests.

Buyer-Intent Distribution

All qualified observations in Jul 2026 and Sep 2026 fell into the Brand Recommendation class.

The current public series cannot answer pricing, value, or head-to-head comparison questions — no qualified observations exist in those buyer-intent classes.

Historical Measurement Record

Evidence and Source Layer

The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and, where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment. It is not automatically proof that the source caused the recommendation.

Scope Boundaries

This public benchmark does not measure market share, attributable sales, every possible AI response, organic-search ranking, social mention volume, private or sponsored channels, or causality from a metric movement alone. Observed changes may reflect shifts in AI model behavior, prompt composition, or broader information dynamics — they should not be treated as causal.

About This Benchmark

The LLM Authority Index AI Market Discovery Index tracks how AI search and chat surfaces present brands across a vertical, measuring presence, recommendation coverage, placement, and sentiment in response to real buyer questions. The benchmark is released monthly and accumulates into a growing public record.

• AI Market Discovery Methodology
• AI Market Discovery Metric Definitions
• AI Market Discovery Research Standards
• Modeled AI Authority Value

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