Nursing Home Abuse Lawyers: AI Market Discovery Index

Benchmark Summary

Morgan & Morgan led the AI Market Discovery Index for Nursing Home Abuse Lawyers in September 2026, with valid recommendation coverage of 34.2%, down from 48.5% in July 2026. The next closest brand, Wilshire Law Firm, recorded valid recommendation coverage of 14.1% in September 2026, up from 8.7% in July 2026, leaving a gap of 20.1 percentage points between the top two brands.

The largest coverage increase belonged to Wilshire Law Firm, which rose to 14.1% in September 2026 from 8.7% in July 2026, though this move remained within normal month-to-month variation. The largest coverage decline was recorded by Morgan & Morgan, which fell to 34.2% in September 2026 from 48.5% in July 2026, a move beyond normal variation over the full series.

Broad-based declines continued across the category. Morgan & Morgan, The Lanier Law Firm, Senior Justice Law Firm, Levin & Perconti, Nursing Home Law Center, and Pintas & Mullins each fell beyond normal variation from July 2026 to September 2026. Wilshire Law Firm was the sole brand rising across the same window. The benchmark began with 648 prompt-surface observations in September 2026 and produced 149 qualified observations.

Current Benchmark at a Glance

Qualified surface breadth counts the canonical AI/search surface families with at least one qualified observation: ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode. The benchmark recorded qualified observations across all six families in July, August, and September 2026.

For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Nursing Home Abuse Lawyers

Research Scope and Qualification

Brand-level percentages use the 173 qualified observations in July 2026 and the 149 qualified observations in September 2026 as the public denominator, not the raw 517 and 648 collection sizes. See the AI Market Discovery Methodology.

Current Brand Standings

How to Read the Standings

• Presence rate: share of qualified observations where the brand is mentioned in any form.
• Valid recommendation coverage: share of qualified observations where the brand appears in a recommendation shortlist.
• Top-three rate: share of qualified observations where the brand appears among the top three recommendations.
• Rank-one rate: share of qualified observations where the brand is the first recommendation.
• Net sentiment: positive minus negative mention tone, divided by total mentions.

For formulas and denominator rules, see AI Market Discovery Metric Definitions.

Recommendation Coverage Movement

Largest Decline: Morgan & Morgan

Morgan & Morgan recorded the largest coverage movement across the series, declining to 34.2% valid recommendation coverage in September 2026 from 48.5% in July 2026, a drop beyond normal variation. The brand declined in each of the two months since July 2026, with the largest single-month move of 8.1 points landing between July and August. Rank-one rate declined to 16.8% in September 2026 from 18.5% in July 2026, and top-three rate fell to 29.5% from 38.1% over the same window.

Category Leader: Morgan & Morgan

Morgan & Morgan remained the category leader in valid recommendation coverage at 34.2% in September 2026, despite declining from 48.5% in July 2026. Wilshire Law Firm, the next-closest brand, recorded 14.1% coverage in September 2026, placing the leader 20.1 percentage points ahead. A stable leadership position masks a 14.3-point decline that signals weakening recommendation flow.

Other Significant Decliners

The Lanier Law Firm declined to 10.7% in September 2026 from 22.0% in July 2026, a drop of 11.3 points beyond normal variation. Senior Justice Law Firm fell to 10.1% in September 2026 from 19.7% in July 2026, down 9.6 points, with rank-one rate declining to 5.4% from 14.4%. Levin & Perconti declined to 2.7% from 9.8%, Nursing Home Law Center fell to 0.0% from 6.4%, and Pintas & Mullins declined to 0.0% from 2.9%, each beyond normal variation.

Other Movers

Sokolove Law declined to 3.4% in September 2026 from 7.5% in July 2026, but its move was within normal variation. Wilshire Law Firm rose to 14.1% in September 2026 from 8.7% in July 2026, yet this does not constitute a significant trend. Schenk Nursing Home Abuse and Garcia & Artigliere remained at or near zero coverage throughout the series.

Recommendation Placement Snapshot

Valid recommendation coverage measures whether a brand appears in a shortlist, but not how prominently. Among the leading brands in September 2026, placement varied considerably.

Wilshire Law Firm showed the largest placement shift among the leading brands: its rank-one rate rose to 6.0% in September 2026 from 0.0% in July 2026. Meanwhile, The Lanier Law Firm recorded a top-three rate of 9.4% but a rank-one rate of just 0.7% in September 2026. Close coverage can still hide different first-position rates.

Buyer-Intent Distribution

All qualified observations in July, August, and September 2026 fell into the Brand Recommendation class, covering discovery and consideration intent.

The current public series measures brand-recommendation discovery and does not yet contain qualified observations in the Pricing & Value or Multi-Brand Comparison classes.

Historical Measurement Record

Evidence and Source Layer

The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and, where exposed, citations or attributable evidence sources. These sources provide evidence about the information environment in which AI systems generate recommendations. Source presence indicates what information was available to the model. It does not by itself prove that a particular source caused a specific recommendation.

Scope Boundaries

This public benchmark does not measure:

• Market share, revenue, or attributable sales from AI recommendations.
• Every possible AI response a brand could receive.
• Organic-search ranking positions in traditional search engines.
• Social media mention volume or sentiment outside AI/search surfaces.
• Private or sponsored channels such as brand-controlled chat assistants.
• Causality from a metric movement alone; the data records change, not its cause.

About This Benchmark

The LLM Authority Index AI Market Discovery Index is a neutral, audited monthly benchmark of how brands appear and are recommended across major AI and search surfaces. It tracks presence, recommendation coverage, placement, and sentiment on a consistent, qualified basis to show category-level movement over time.

• AI Market Discovery Methodology
• AI Market Discovery Metric Definitions
• AI Market Discovery Research Standards
• Modeled AI Authority Value

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The public industry benchmark shows category-level standings. A company-level Authority Index can go deeper, showing how a specific firm appears and is recommended across AI surfaces, with trends and placement detail tailored to that brand. The public percentage cannot identify the prompts, competitors, or sources causing the result.

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