Home Security Systems: AI Visibility Market Discovery Index

Benchmark Summary

Questions This Section Answers

• Which home security brand leads AI recommendation coverage, and by how much?
• Which brands posted the largest coverage gains and losses since July 2026?

SimpliSafe remained the category leader by valid recommendation coverage in October 2026 at 82.5%, effectively unchanged from 82.6% in July 2026. Ring Alarm followed at 78.2% in October 2026, up from 76.7% in July 2026, a gap of 4.3 points behind SimpliSafe. ADT Medical Alert entered the tracked set in October 2026 with no presence recorded.

Abode recorded the largest coverage increase, rising to 54.9% in October 2026 from 46.3% in July 2026. Wyze also rose significantly, reaching 19.1% in October 2026 from 9.3% in July 2026. Vivint recorded the largest coverage decline, falling to 56.2% in October 2026 from 69.8% in July 2026. Frontpoint declined to 9.6% in October 2026 from 19.0% in July 2026. Brinks Home declined to 5.5% in October 2026 from 8.7% in July 2026. ADT declined to 0.0% in October 2026 from 73.2% in July 2026, reflecting a change in tracked brand composition as ADT Medical Alert was added as a separate entity.

The month showed mixed movement across the category, with two significant risers, four significant decliners, and five brands moving within normal month-to-month variation. The benchmark began with 800 prompt-surface observations in each month and produced 696 qualified observations in October 2026 after qualification.

Current Benchmark at a Glance

Qualified surface breadth of six represents the number of canonical AI surface families, out of six total (ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode), that produced at least one qualified observation in the benchmark. All four months reached all six families.

For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Home Security Systems

Research Scope and Qualification

Questions This Section Answers

• How many prompt-surface observations qualified for the October 2026 benchmark?
• Why is the qualified observation count lower than the raw collection universe?

The public benchmark is narrower than the raw collection universe by design. The October 2026 funnel shows how the qualified set was reached.

Brand-level percentages use the qualified observations as the public denominator, not the raw collection. AI Visibility Market Discovery Methodology

Current Brand Standings

Questions This Section Answers

• Which home security brands rank highest by valid recommendation coverage?
• How do presence rate, top-three rate, and rank-one rate differ across the standings?

This table is the primary current-month benchmark view. Figures are for October 2026.

How to Read the Standings

• Presence rate: share of qualified observations where the brand is mentioned at all.
• Valid recommendation coverage: share of qualified observations where the brand appears in a valid recommendation shortlist.
• Top-three rate: share of qualified observations where the brand appears among the top three recommended options.
• Rank-one rate: share of qualified observations where the brand is the first recommended option.
• Net sentiment: positive minus negative sentiment across mentions, scaled from -1 to 1.

For formulas and denominator rules, see AI Visibility Market Discovery Metric Definitions.

Recommendation Coverage Movement

Questions This Section Answers

• Which home security brands moved beyond normal month-to-month variation since the July 2026 baseline?
• What drove Abode's coverage gain and Vivint's coverage decline?

Coverage movement is measured from the July 2026 baseline through October 2026, with baseline and current values shown.

Abode and Wyze each rose beyond normal month-to-month variation from the July baseline. Vivint, Frontpoint, Brinks Home, and ADT each declined beyond normal variation. From September to October 2026, Abode rose 9.1 points and Wyze rose 9.7 points, while Vivint declined 10.7 points and Frontpoint declined 4.6 points.

Largest Increase: Abode

Abode's valid recommendation coverage rose to 54.9% in October 2026 from 46.3% in July 2026, an increase of 8.6 points and the largest baseline-to-current coverage gain among tracked brands. Abode rose in each of the last two months, including a 9.1-point gain from September to October 2026. Its top-three rate rose to 18.7% in October 2026 from 8.4% in July 2026, and its rank-one rate rose to 5.0% in October 2026 from 1.3% in July 2026. Its presence rate rose to 65.1% in October 2026 from 58.7% in July 2026.

Largest Decline: Vivint

Vivint's valid recommendation coverage fell to 56.2% in October 2026 from 69.8% in July 2026, a decline of 13.6 points and the largest coverage decline among tracked brands. Vivint declined in each of the three months since July, including a 10.7-point drop from September to October 2026. Its top-three rate fell to 39.1% in October 2026 from 49.1% in July 2026, and its presence rate fell to 75.3% in October 2026 from 88.0% in July 2026.

Category Leader: SimpliSafe

SimpliSafe led valid recommendation coverage in all four months, at 82.6% in July 2026, 80.0% in August 2026, 79.9% in September 2026, and 82.5% in October 2026. Its presence rate was 99.3% in October 2026, down slightly from 99.7% in July 2026. Despite leading top-three coverage at 77.3%, its rank-one rate declined to 41.7% in October 2026 from 49.1% in July 2026.

Recommendation Placement Snapshot

Questions This Section Answers

• How much does first-position recommendation strength differ between SimpliSafe and Ring Alarm?
• Why can similar coverage still hide different top-three and rank-one rates?

Coverage alone does not show how prominently a brand is recommended. Placement rates show how often a brand appears first or in the top three when it is recommended.

Close coverage can still hide different first-position rates. Ring Alarm's rank-one rate of 6.5% in October 2026 remained well below SimpliSafe's 41.7%, despite Ring Alarm's top-three rate rising to 43.4% in October 2026 from 31.7% in July 2026.

Buyer-Intent Distribution

The qualified observations in all four months fell into the Brand Recommendation class, reflecting discovery and consideration intent.

The current public series measures the Brand Recommendation class of discovery intent. It does not yet contain any qualified observations classified as Pricing & Value or Multi-Brand Comparison in any month.

Historical Measurement Record

This is an evergreen benchmark URL. New measurements are added to the same report.

Evidence and Source Layer

Questions This Section Answers

• What source and citation evidence supports the recommendation patterns in this benchmark?

This benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and, where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment. It is not automatically proof that the source caused the recommendation.

Scope Boundaries

This public benchmark does not measure:

• Market share or sales attributable to AI recommendations.
• Every possible AI response across all models and configurations.
• Organic-search ranking performance.
• Social media mention volume.
• Private or sponsored channels, including logged-in or paid AI surfaces.
• Causality from a metric movement alone. The benchmark records the change; it does not establish why the change occurred.

Top 10 Cited Domains

Questions This Section Answers

• Which domains do AI platforms cite most when recommending home security systems?
• Which review and comparison sites dominate the cited source layer?

Across all AI platform responses in October 2026, the benchmark observed 7,002 citations referencing 584 unique domains.

Citations are moderately concentrated, with the top two domains, security.org and safehome.org, together accounting for 25.3% of all citations. Vivint.com is the only tracked brand's own domain to appear in the top 10, ranking seventh at 2.5% share. Review and comparison sites dominate the top rankings, with security.org, safehome.org, safewise.com, consumerreports.org, cnet.com, and realestate.usnews.com together representing the largest share of cited sources.

About This Benchmark

The LLM Authority Index AI Visibility Market Discovery Index is a neutral, monthly industry benchmark tracking how AI and search surfaces discover, recommend, and describe brands across six canonical surface families. It is designed as a consistent, repeatable measure of brand presence and recommendation strength in AI-driven discovery.

Research links:

• AI Visibility Market Discovery Methodology
• AI Visibility Market Discovery Metric Definitions
• AI Visibility Market Discovery Research Standards
• Modeled AI Visibility Authority Value

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