Live Chat Software: AI Market Discovery Index

Tracking how AI platforms recommend live chat software. This public AI Market Discovery Index is updated monthly since July 2026.

Mark Huntley, J.D.
By Mark Huntley, J.D.Growth Strategist & AI Discovery Analyst
5 minutes read

Benchmark Summary

Tidio led the Live Chat Software benchmark in August 2026 with valid recommendation coverage of 67.7%, edging out tawk.to at 63.3%. The largest coverage increase belonged to LiveChat (Text S.A. (formerly LiveChat Software S.A.), which rose from 11.2% in July 2026 to 40.2% in August 2026. There was no significant decline this month, with all other tracked brands remaining within normal month-to-month variation.

LiveChat's single-month move from 11.2% to 40.2% is the only movement beyond normal variation in the two-month series. The benchmark began with 800 prompt-surface observations in each month and produced 371 qualified observations in August 2026 after qualification.

AI recommendation trend

valid recommendation coverage, Jul 2026 to Aug 2026

  • Tidio-0.2%
    Jul 202667.9%
    Aug 202667.7%
  • tawk.to+0.3%
    Jul 202663.0%
    Aug 202663.3%
  • Intercomno change
    Jul 202645.3%
    Aug 202645.3%
  • Zendesk Chat-0.6%
    Jul 202645.6%
    Aug 202645.0%
  • HubSpot Live Chat-1.4%
    Jul 202642.4%
    Aug 202641.0%
  • LiveChat (Text S.A. (formerly LiveChat Software S.A.)+29.0% · beyond normal variation
    Jul 202611.2%
    Aug 202640.2%
  • Crisp+3.7%
    Jul 202633.2%
    Aug 202636.9%
  • Drift+2.0%
    Jul 20266.6%
    Aug 20268.6%
  • Olark-2.5%
    Jul 20266.0%
    Aug 20263.5%
  • LivePerson+0.3%
    Jul 20261.1%
    Aug 20261.4%

Current Benchmark at a Glance

Measure

Jul 2026

Aug 2026

Movement

Qualified benchmark observations

349

371

Up 22

Tracked brands

10

10

No change

Qualified surface breadth

6

6

No change

Recommendation-shaped answer share

53.6%

46.6%

Down 7.0 points

Valid recommendation shortlist share

75.9%

77.4%

Up 1.5 points

Leader by valid recommendation coverage

Tidio

Tidio

No change

Qualified surface breadth counts the canonical AI surface families with at least one qualified observation among ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode. The benchmark maintained breadth across all six families in both months.

For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Live Chat Software

Research Scope and Qualification

The public benchmark is narrower than the raw collection universe by design. Brand-level percentages use the qualified observations as the public denominator, not the raw collection.

Research stage

Jul 2026

Aug 2026

What it represents

Source prompt-surface observations

800

800

Total prompts collected across surfaces

Unique questions

607

626

Distinct questions after deduplication

Brand / competitor mentions

800

800

Prompts mentioning a brand or competitor

Relevant observations

446

478

On-topic for the live chat software vertical

Irrelevant observations

354

322

Off-topic or not analyzable

Qualified benchmark observations

349

371

Public denominator after all qualification

Each brand-level percentage in the standings below is calculated against these qualified observations, not against the raw collection total.

AI Market Discovery Methodology

Current Brand Standings

Brand

Presence rate

Valid recommendation coverage

Top-three rate

Rank-one rate

Net sentiment

Tidio

82.8%

67.7%

44.2%

10.2%

0.9

tawk.to

69.5%

63.3%

46.1%

21.8%

0.9

Intercom

62.5%

45.3%

27.5%

8.1%

0.8

Zendesk Chat

61.7%

45.0%

23.2%

6.2%

0.8

HubSpot Live Chat

49.6%

41.0%

17.0%

1.1%

0.9

LiveChat (Text S.A. (formerly LiveChat Software S.A.)

53.4%

40.2%

34.2%

21.0%

0.8

Crisp

43.1%

36.9%

15.4%

0.3%

0.9

Drift

13.5%

8.6%

3.5%

0.8%

0.7

Olark

5.1%

3.5%

0.0%

0.0%

0.7

LivePerson

2.2%

1.4%

0.5%

0.0%

0.9

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How to Read the Standings

Presence rate is the share of qualified observations where a brand is mentioned at all, regardless of whether it is recommended. Valid recommendation coverage is the share of qualified observations where a brand appears in a valid recommendation shortlist. Top-three rate is the share where a brand appears among the top three recommended options. Rank-one rate is the share where a brand is the first recommendation. Net sentiment measures the balance of positive versus negative mentions among all mentions of a brand, and reflects the tone of benchmark answers rather than customer satisfaction or reviews.

For formulas and denominator rules, see AI Market Discovery Metric Definitions.

Recommendation Coverage Movement

Brand

Jul 2026

Aug 2026

Movement since baseline

Crisp

33.2%

36.9%

Up 3.7 points

Drift

6.6%

8.6%

Up 2.0 points

HubSpot Live Chat

42.4%

41.0%

Down 1.4 points

Intercom

45.3%

45.3%

No change

LiveChat (Text S.A. (formerly LiveChat Software S.A.)

11.2%

40.2%

Up 29.0 points

LivePerson

1.1%

1.4%

Up 0.3 points

Olark

6.0%

3.5%

Down 2.5 points

tawk.to

63.0%

63.3%

Up 0.3 points

Tidio

67.9%

67.7%

Down 0.2 points

Zendesk Chat

45.6%

45.0%

Down 0.6 points

Notable secondary moves between July and August 2026 include Crisp's top-three rate rising from 9.5% to 15.4% and HubSpot Live Chat's top-three rate rising from 9.5% to 17.0%. The primary coverage metric for both brands remained within normal month-to-month variation.

Largest Increase: LiveChat (Text S.A. (formerly LiveChat Software S.A.)

LiveChat rose from 11.2% valid recommendation coverage in July 2026 to 40.2% in August 2026, an increase of 29.0 percentage points and the only movement classified as beyond normal variation this month. The brand's presence rate rose from 18.1% to 53.4%, its top-three rate climbed from 7.7% to 34.2%, and its rank-one rate moved from 4.3% to 21.0% over the same period.

Category Leader: Tidio

Tidio remained the category leader with valid recommendation coverage of 67.7% in August 2026, effectively flat against 67.9% in July 2026. tawk.to held second place at 63.3% in August 2026, up from 63.0% in July 2026.

Want the full Authority Index

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Recommendation Placement Snapshot

Coverage alone does not show how prominently a brand is recommended. Top-three and rank-one rates reveal placement quality within the shortlists where a brand appears, and the two leaders show different profiles.

Brand

Aug 2026 top-three rate

Aug 2026 rank-one rate

Jul 2026 top-three rate

Jul 2026 rank-one rate

tawk.to

46.1%

21.8%

41.3%

18.6%

Tidio

44.2%

10.2%

37.5%

8.9%

Although Tidio holds a small lead in coverage, tawk.to achieves more than twice the rank-one rate, with 21.8% in August 2026 versus Tidio's 10.2%. Close coverage can still hide different first-position rates.

Buyer-Intent Distribution

All qualified observations in both months fell into the Brand Recommendation class, where the prompt asks for a brand or product recommendation.

Buyer-intent class

Jul 2026

Aug 2026

Brand Recommendation

349

371

Pricing & Value

0

0

Multi-Brand Comparison

0

0

Total qualified observations

349

371

The current public series measures Brand Recommendation discovery and does not yet contain qualified observations in the Pricing & Value or Multi-Brand Comparison classes.

Historical Measurement Record

New measurements are added to the same report.

Measurement

Qualified observations

Coverage leader

Leader coverage

Largest coverage movement

July 2026

349

Tidio

67.9%

No significant movement

August 2026

371

Tidio

67.7%

LiveChat (Text S.A. (formerly LiveChat Software S.A.), Up 29.0 points

Evidence and Source Layer

The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment. It is not automatically proof that the source caused the recommendation.

Scope Boundaries

This public benchmark does not measure market share, attributable sales, every possible AI response, organic-search ranking, social mention volume, private or sponsored channels, or causality from a metric movement alone. The benchmark records the change. It does not, by itself, establish why the change occurred.

About This Benchmark

The LLM Authority Index AI Market Discovery Index tracks how often and how prominently brands appear in AI-generated recommendations across six canonical AI surface families. It is a neutral industry benchmark built from prompt-level observations.

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