Live Chat Software: AI Market Discovery Index
Tracking how AI platforms recommend live chat software. This public AI Market Discovery Index is updated monthly since July 2026.

On this page
- 01Benchmark Summary
- 02Current Benchmark at a Glance
- 03Research Scope and Qualification
- 04Current Brand Standings
- 05How to Read the Standings
- 06Recommendation Coverage Movement
- 07Largest Increase: LiveChat (Text S.A. (formerly LiveChat Software S.A.)
- 08Category Leader: Tidio
- 09Recommendation Placement Snapshot
- 10Buyer-Intent Distribution
- 11Historical Measurement Record
- 12Evidence and Source Layer
Benchmark Summary
Tidio led the Live Chat Software benchmark in August 2026 with valid recommendation coverage of 67.7%, edging out tawk.to at 63.3%. The largest coverage increase belonged to LiveChat (Text S.A. (formerly LiveChat Software S.A.), which rose from 11.2% in July 2026 to 40.2% in August 2026. There was no significant decline this month, with all other tracked brands remaining within normal month-to-month variation.
LiveChat's single-month move from 11.2% to 40.2% is the only movement beyond normal variation in the two-month series. The benchmark began with 800 prompt-surface observations in each month and produced 371 qualified observations in August 2026 after qualification.
AI recommendation trend
valid recommendation coverage, Jul 2026 to Aug 2026
- Tidio-0.2%Jul 202667.9%Aug 202667.7%
- tawk.to+0.3%Jul 202663.0%Aug 202663.3%
- Intercomno changeJul 202645.3%Aug 202645.3%
- Zendesk Chat-0.6%Jul 202645.6%Aug 202645.0%
- HubSpot Live Chat-1.4%Jul 202642.4%Aug 202641.0%
- LiveChat (Text S.A. (formerly LiveChat Software S.A.)+29.0% · beyond normal variationJul 202611.2%Aug 202640.2%
- Crisp+3.7%Jul 202633.2%Aug 202636.9%
- Drift+2.0%Jul 20266.6%Aug 20268.6%
- Olark-2.5%Jul 20266.0%Aug 20263.5%
- LivePerson+0.3%Jul 20261.1%Aug 20261.4%
Current Benchmark at a Glance
Measure | Jul 2026 | Aug 2026 | Movement |
|---|---|---|---|
Qualified benchmark observations | 349 | 371 | Up 22 |
Tracked brands | 10 | 10 | No change |
Qualified surface breadth | 6 | 6 | No change |
Recommendation-shaped answer share | 53.6% | 46.6% | Down 7.0 points |
Valid recommendation shortlist share | 75.9% | 77.4% | Up 1.5 points |
Leader by valid recommendation coverage | Tidio | Tidio | No change |
Qualified surface breadth counts the canonical AI surface families with at least one qualified observation among ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode. The benchmark maintained breadth across all six families in both months.
For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Live Chat Software
Research Scope and Qualification
The public benchmark is narrower than the raw collection universe by design. Brand-level percentages use the qualified observations as the public denominator, not the raw collection.
Research stage | Jul 2026 | Aug 2026 | What it represents |
|---|---|---|---|
Source prompt-surface observations | 800 | 800 | Total prompts collected across surfaces |
Unique questions | 607 | 626 | Distinct questions after deduplication |
Brand / competitor mentions | 800 | 800 | Prompts mentioning a brand or competitor |
Relevant observations | 446 | 478 | On-topic for the live chat software vertical |
Irrelevant observations | 354 | 322 | Off-topic or not analyzable |
Qualified benchmark observations | 349 | 371 | Public denominator after all qualification |
Each brand-level percentage in the standings below is calculated against these qualified observations, not against the raw collection total.
AI Market Discovery Methodology
Current Brand Standings
Brand | Presence rate | Valid recommendation coverage | Top-three rate | Rank-one rate | Net sentiment |
|---|---|---|---|---|---|
Tidio | 82.8% | 67.7% | 44.2% | 10.2% | 0.9 |
tawk.to | 69.5% | 63.3% | 46.1% | 21.8% | 0.9 |
Intercom | 62.5% | 45.3% | 27.5% | 8.1% | 0.8 |
Zendesk Chat | 61.7% | 45.0% | 23.2% | 6.2% | 0.8 |
HubSpot Live Chat | 49.6% | 41.0% | 17.0% | 1.1% | 0.9 |
LiveChat (Text S.A. (formerly LiveChat Software S.A.) | 53.4% | 40.2% | 34.2% | 21.0% | 0.8 |
Crisp | 43.1% | 36.9% | 15.4% | 0.3% | 0.9 |
Drift | 13.5% | 8.6% | 3.5% | 0.8% | 0.7 |
Olark | 5.1% | 3.5% | 0.0% | 0.0% | 0.7 |
LivePerson | 2.2% | 1.4% | 0.5% | 0.0% | 0.9 |
Want the full Authority Index
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How to Read the Standings
Presence rate is the share of qualified observations where a brand is mentioned at all, regardless of whether it is recommended. Valid recommendation coverage is the share of qualified observations where a brand appears in a valid recommendation shortlist. Top-three rate is the share where a brand appears among the top three recommended options. Rank-one rate is the share where a brand is the first recommendation. Net sentiment measures the balance of positive versus negative mentions among all mentions of a brand, and reflects the tone of benchmark answers rather than customer satisfaction or reviews.
For formulas and denominator rules, see AI Market Discovery Metric Definitions.
Recommendation Coverage Movement
Brand | Jul 2026 | Aug 2026 | Movement since baseline |
|---|---|---|---|
Crisp | 33.2% | 36.9% | Up 3.7 points |
Drift | 6.6% | 8.6% | Up 2.0 points |
HubSpot Live Chat | 42.4% | 41.0% | Down 1.4 points |
Intercom | 45.3% | 45.3% | No change |
LiveChat (Text S.A. (formerly LiveChat Software S.A.) | 11.2% | 40.2% | Up 29.0 points |
LivePerson | 1.1% | 1.4% | Up 0.3 points |
Olark | 6.0% | 3.5% | Down 2.5 points |
tawk.to | 63.0% | 63.3% | Up 0.3 points |
Tidio | 67.9% | 67.7% | Down 0.2 points |
Zendesk Chat | 45.6% | 45.0% | Down 0.6 points |
Notable secondary moves between July and August 2026 include Crisp's top-three rate rising from 9.5% to 15.4% and HubSpot Live Chat's top-three rate rising from 9.5% to 17.0%. The primary coverage metric for both brands remained within normal month-to-month variation.
Largest Increase: LiveChat (Text S.A. (formerly LiveChat Software S.A.)
LiveChat rose from 11.2% valid recommendation coverage in July 2026 to 40.2% in August 2026, an increase of 29.0 percentage points and the only movement classified as beyond normal variation this month. The brand's presence rate rose from 18.1% to 53.4%, its top-three rate climbed from 7.7% to 34.2%, and its rank-one rate moved from 4.3% to 21.0% over the same period.
Category Leader: Tidio
Tidio remained the category leader with valid recommendation coverage of 67.7% in August 2026, effectively flat against 67.9% in July 2026. tawk.to held second place at 63.3% in August 2026, up from 63.0% in July 2026.
Want the full Authority Index
The paid deep-dive adds competitor threat profiles, the gap matrix, citation failure map, platform-by-platform recovery roadmap, and client-specific economic modeling.
Recommendation Placement Snapshot
Coverage alone does not show how prominently a brand is recommended. Top-three and rank-one rates reveal placement quality within the shortlists where a brand appears, and the two leaders show different profiles.
Brand | Aug 2026 top-three rate | Aug 2026 rank-one rate | Jul 2026 top-three rate | Jul 2026 rank-one rate |
|---|---|---|---|---|
tawk.to | 46.1% | 21.8% | 41.3% | 18.6% |
Tidio | 44.2% | 10.2% | 37.5% | 8.9% |
Although Tidio holds a small lead in coverage, tawk.to achieves more than twice the rank-one rate, with 21.8% in August 2026 versus Tidio's 10.2%. Close coverage can still hide different first-position rates.
Buyer-Intent Distribution
All qualified observations in both months fell into the Brand Recommendation class, where the prompt asks for a brand or product recommendation.
Buyer-intent class | Jul 2026 | Aug 2026 |
|---|---|---|
Brand Recommendation | 349 | 371 |
Pricing & Value | 0 | 0 |
Multi-Brand Comparison | 0 | 0 |
Total qualified observations | 349 | 371 |
The current public series measures Brand Recommendation discovery and does not yet contain qualified observations in the Pricing & Value or Multi-Brand Comparison classes.
Historical Measurement Record
New measurements are added to the same report.
Measurement | Qualified observations | Coverage leader | Leader coverage | Largest coverage movement |
|---|---|---|---|---|
July 2026 | 349 | Tidio | 67.9% | No significant movement |
August 2026 | 371 | Tidio | 67.7% | LiveChat (Text S.A. (formerly LiveChat Software S.A.), Up 29.0 points |
Evidence and Source Layer
The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment. It is not automatically proof that the source caused the recommendation.
Scope Boundaries
This public benchmark does not measure market share, attributable sales, every possible AI response, organic-search ranking, social mention volume, private or sponsored channels, or causality from a metric movement alone. The benchmark records the change. It does not, by itself, establish why the change occurred.
About This Benchmark
The LLM Authority Index AI Market Discovery Index tracks how often and how prominently brands appear in AI-generated recommendations across six canonical AI surface families. It is a neutral industry benchmark built from prompt-level observations.
- AI Market Discovery Methodology
- AI Market Discovery Metric Definitions
- AI Market Discovery Research Standards
- Modeled AI Authority Value
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The public industry benchmark shows category-level standings. A company-level Authority Index can go deeper.
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