Home Health Care: AI Market Discovery Index
Tracking how AI platforms recommend home health care. This public AI Market Discovery Index is updated monthly since July 2026.
On this page
- 01Benchmark Summary
- 02Current Benchmark at a Glance
- 03Research Scope and Qualification
- 04Current Brand Standings
- 05How to Read the Standings
- 06Recommendation Coverage Movement
- 07Largest Decline: BrightStar Care
- 08Category Leader: Visiting Angels
- 09Significant Decliners: Amedisys and BAYADA Home Health Care
- 10Stable Brands
- 11Recommendation Placement Snapshot
- 12Buyer-Intent Distribution
Benchmark Summary
Visiting Angels led the Home Health Care index in September 2026 with a valid recommendation coverage of 47.3%, down from 59.4% in July 2026. Home Instead followed at 41.8% in September 2026, down from 49.0% in July 2026, a 5.5-point gap between the two leaders.
The largest month-over-month coverage decline was BrightStar Care, falling to 16.8% in September 2026 from 28.4% in August 2026. Visiting Angels also posted a large decline, down from 57.1% in August 2026 to 47.3% in September 2026. No tracked brand recorded a significant coverage increase this month.
The September 2026 month fits a broader pattern of declines across the index. Four brands classified as significant decliners since baseline: Amedisys declined from 8.8% in July 2026 to 2.7% in September 2026, BAYADA Home Health Care from 11.6% to 3.7%, BrightStar Care from 30.3% to 16.8%, and Visiting Angels from 59.4% to 47.3%. Each of these brands declined in every month since July 2026.
The benchmark began with 800 prompt-surface observations in each month and produced 328 qualified observations in September 2026 after qualification.
AI recommendation trend
valid recommendation coverage, Jul 2026 to Sep 2026
- Visiting Angels47.3%
- Home Instead41.8%
- Comfort Keepers38.1%
- Right at Home36.0%
- BrightStar Care16.8%
- Interim HealthCare6.7%
- BAYADA Home Health Care3.7%
- Amedisys2.7%
- Addus HomeCare0.6%
- Honor0.3%
Current Benchmark at a Glance
Measure | Jul 2026 | Sep 2026 | Movement |
|---|---|---|---|
Qualified benchmark observations | 251 | 328 | Up 77 |
Tracked brands | 10 | 10 | No change |
Qualified surface breadth | 6 | 6 | No change |
Recommendation-shaped answer share | 54.2% | 42.1% | Down 12.1 points |
Valid recommendation shortlist share | 66.9% | 55.8% | Down 11.1 points |
Leader by valid recommendation coverage | Visiting Angels (59.4%) | Visiting Angels (47.3%) | Down 12.1 points |
Qualified surface breadth counts the canonical AI/search surface families with at least one qualified observation. The six families are ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode.
For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Home Health Care
Research Scope and Qualification
The public benchmark is narrower than the raw collection universe by design. The funnel below shows how the raw prompt surface observations narrow to the qualified benchmark denominator.
Research stage | Jul 2026 | Sep 2026 | What it represents |
|---|---|---|---|
Source prompt-surface observations | 800 | 800 | Total prompts collected across AI/search surfaces |
Unique questions | 610 | 626 | Distinct questions after de-duplication |
Brand / competitor mentions | 800 | 800 | Prompts that mention a brand or competitor |
Relevant observations | 323 | 433 | Prompts relevant to the vertical |
Irrelevant observations | 477 | 367 | Prompts not relevant to the vertical |
Qualified benchmark observations | 251 | 328 | Public denominator for brand-level metrics |
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Brand-level percentages use the qualified observations as the public denominator, not the raw collection. AI Market Discovery Methodology
Current Brand Standings
Brand | Presence rate | Valid recommendation coverage | Top-three rate | Rank-one rate | Net sentiment |
|---|---|---|---|---|---|
Visiting Angels | 80.2% | 47.3% | 39.0% | 8.5% | 0.71 |
Home Instead | 67.1% | 41.8% | 32.9% | 17.1% | 0.75 |
Comfort Keepers | 69.5% | 38.1% | 29.6% | 8.5% | 0.68 |
Right at Home | 59.2% | 36.0% | 23.2% | 7.3% | 0.69 |
BrightStar Care | 27.1% | 16.8% | 8.2% | 1.8% | 0.71 |
Interim HealthCare | 14.3% | 6.7% | 4.0% | 0.6% | 0.62 |
BAYADA Home Health Care | 9.2% | 3.7% | 2.7% | 1.2% | 0.60 |
Amedisys | 10.7% | 2.7% | 1.5% | 0.6% | 0.49 |
Addus HomeCare | 1.5% | 0.6% | 0.3% | 0.0% | 0.60 |
Honor | 2.7% | 0.3% | 0.0% | 0.0% | 0.44 |
How to Read the Standings
- Presence rate: share of qualified observations where the brand is mentioned at all.
- Valid recommendation coverage: share of qualified observations where the brand appears in a valid recommendation shortlist.
- Top-three rate: share of qualified observations where the brand is among the top three recommendations.
- Rank-one rate: share of qualified observations where the brand is the first recommendation.
- Net sentiment: positive minus negative mention sentiment, normalized.
For formulas and denominator rules, see AI Market Discovery Metric Definitions.
Recommendation Coverage Movement
Brand | Jul 2026 | Sep 2026 | Movement since baseline |
|---|---|---|---|
Addus HomeCare | 0.8% | 0.6% | Down 0.2 points |
Amedisys | 8.8% | 2.7% | Down 6.1 points |
BAYADA Home Health Care | 11.6% | 3.7% | Down 7.9 points |
BrightStar Care | 30.3% | 16.8% | Down 13.5 points |
Comfort Keepers | 40.6% | 38.1% | Down 2.5 points |
Home Instead | 49.0% | 41.8% | Down 7.2 points |
Honor | 0.4% | 0.3% | Down 0.1 points |
Interim HealthCare | 7.2% | 6.7% | Down 0.5 points |
Right at Home | 43.8% | 36.0% | Down 7.8 points |
Visiting Angels | 59.4% | 47.3% | Down 12.1 points |
Largest Decline: BrightStar Care
BrightStar Care declined from 30.3% valid recommendation coverage in July 2026 to 16.8% in September 2026, a 13.5-point drop beyond normal month-to-month variation. The brand declined in each of the two months since July 2026, including a month-over-month fall from 28.4% in August 2026 to 16.8% in September 2026. Its presence rate fell from 42.6% in July 2026 to 27.1% in September 2026, and its top-three rate dropped from 15.1% to 8.2% across the same period. BrightStar Care appeared in 55 valid recommendations in September 2026.
Category Leader: Visiting Angels
Visiting Angels remained the category leader in September 2026 with 47.3% valid recommendation coverage, down from 59.4% in July 2026. The brand declined in each of the two months since baseline, including a drop from 57.1% in August 2026 to 47.3% in September 2026. Its rank-one rate fell from 24.3% in July 2026 to 8.5% in September 2026, and its presence rate declined from 87.2% to 80.2% over the same period.
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Significant Decliners: Amedisys and BAYADA Home Health Care
Amedisys declined from 8.8% valid recommendation coverage in July 2026 to 2.7% in September 2026, a 6.1-point drop beyond normal month-to-month variation. The brand declined in each of the two months since baseline. Its presence rate fell from 20.7% to 10.7% over the full period. Amedisys appeared in 9 valid recommendations in September 2026.
BAYADA Home Health Care declined from 11.6% valid recommendation coverage in July 2026 to 3.7% in September 2026, a 7.9-point drop beyond normal month-to-month variation. The brand declined in each of the two months since baseline. Its presence rate fell from 20.3% to 9.2% across the same period. BAYADA Home Health Care appeared in 12 valid recommendations in September 2026.
Stable Brands
Most other tracked brands moved within normal month-to-month variation in September 2026, though several recorded notable month-over-month declines. Comfort Keepers fell from 48.1% in August 2026 to 38.1% in September 2026, and Home Instead from 51.0% to 41.8%, both significant month-over-month moves but within normal variation measured against the July 2026 baseline. Right at Home declined in each month, from 43.8% in July 2026 to 36.0% in September 2026. Addus HomeCare, Honor, and Interim HealthCare remained at low single-digit coverage with no significant movement.
Recommendation Placement Snapshot
Coverage alone does not show how prominently a brand is recommended. Among the leading brands, the share of recommendations appearing in the first position varied considerably even where coverage was similar.
Brand | Sep 2026 top-three rate | Sep 2026 rank-one rate | Jul 2026 top-three rate | Jul 2026 rank-one rate |
|---|---|---|---|---|
Visiting Angels | 39.0% | 8.5% | 49.4% | 24.3% |
Home Instead | 32.9% | 17.1% | 41.8% | 11.9% |
Comfort Keepers | 29.6% | 8.5% | 27.1% | 4.0% |
Home Instead converted a lower top-three rate than Visiting Angels into a higher rank-one rate in September 2026, showing that similar coverage can still hide different first-position rates.
Buyer-Intent Distribution
All qualified observations in September 2026 fell into the Brand Recommendation class.
Buyer-intent class | Jul 2026 | Sep 2026 |
|---|---|---|
Brand Recommendation | 251 | 328 |
Pricing & Value | 0 | 0 |
Multi-Brand Comparison | 0 | 0 |
Total qualified observations | 251 | 328 |
The current public series measures the brand recommendation class only and does not yet contain qualified pricing or comparison observations.
Historical Measurement Record
Measurement | Qualified observations | Coverage leader | Leader coverage | Largest coverage movement |
|---|---|---|---|---|
Jul 2026 (Baseline) | 251 | Visiting Angels | 59.4% | Baseline month |
Aug 2026 | 310 | Visiting Angels | 57.1% | Comfort Keepers up 7.5 points |
Sep 2026 | 328 | Visiting Angels | 47.3% | BrightStar Care down 11.6 points |
Evidence and Source Layer
The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and, where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment, not automatically proof that the source caused the recommendation.
Scope Boundaries
This public benchmark does not measure:
- Market share or sales attribution
- Every possible AI response to a given query
- Organic-search ranking performance
- Social media mention volume
- Private or sponsored AI channels
- Causality from a metric movement alone
About This Benchmark
The LLM Authority Index AI Market Discovery Index tracks how often brands are surfaced and recommended across major AI and search surfaces. The index measures presence, recommendation coverage, placement, and sentiment as distinct signals.
- AI Market Discovery Methodology
- AI Market Discovery Metric Definitions
- AI Market Discovery Research Standards
- Modeled AI Authority Value
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The public industry benchmark shows category-level standings. A company-level Authority Index can go deeper.
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