Camp Cooking, Grills and Outdoor: AI Visibility Market Discovery Index

Benchmark Summary

Questions This Section Answers

• Which brand led the Camp Cooking, Grills and Outdoor category in October 2026, and by how much?
• Which brand recorded the largest recommendation coverage gain since the July 2026 baseline?
• Did any brand record a significant coverage decline since baseline?

YETI led the category in October 2026 with a valid recommendation coverage of 48.4%, ahead of Igloo at 41.5%, a gap of 6.9 percentage points. The largest coverage increase since baseline was recorded by Solo Brands, Inc. (Solo Stove), rising from 9.5% in July 2026 to 14.4% in October 2026, an increase of 4.9 points. No brand recorded a significant coverage decline since the July 2026 baseline; the steepest single-month drops were logged by Blackstone, Camp Chef, Traeger, Inc., and Weber Inc., each falling from September 2026 into October 2026 after September peaks.

September 2026 remains the outlier month in the series, where four brands moved sharply higher and two brands were tracked under new corporate names. In October 2026, most brands returned to levels closer to their July and August 2026 readings. The benchmark began with 800 prompt-surface observations in each month and produced 395 qualified observations in October 2026 after qualification.

Current Benchmark at a Glance

Qualified surface breadth counts the number of canonical AI/search surface families (ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode) with at least one qualified observation. August 2026 recorded 379 qualified observations and a recommendation-shaped answer share of 37.7%, while September 2026 recorded 450 qualified observations and a share of 41.3%.

For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Camp Cooking, Grills and Outdoor

Research Scope and Qualification

Questions This Section Answers

• What is the difference between the raw prompt-surface observations and the qualified benchmark observations?
• Which research stages narrowed the public benchmark denominator?

The public benchmark is narrower than the raw collection universe by design.

Brand-level percentages use the qualified observations as the public denominator, not the raw collection. AI Visibility Market Discovery Methodology.

Current Brand Standings

Questions This Section Answers

• Which brands lead the October 2026 standings by valid recommendation coverage?
• How do presence rate, valid recommendation coverage, and rank-one rate differ across the tracked brands?

This table is the primary current-month benchmark view, sorted by valid recommendation coverage.

How to Read the Standings

Presence rate is the share of qualified observations where the brand appears in any form. Valid recommendation coverage is the share of qualified observations where the brand receives a clear recommendation. Top-three rate measures how often the brand appears among the top three recommendations. Rank-one rate measures how often the brand is the first recommendation. Net sentiment scores the tone of brand mentions from positive to negative.

For formulas and denominator rules, see AI Visibility Market Discovery Metric Definitions.

Recommendation Coverage Movement

Questions This Section Answers

• Which brands rose most in recommendation coverage between July and October 2026?
• Why did Igloo and YETI move from 0.0% in September 2026 back toward their earlier levels in October 2026?
• How much did the largest gainers and decliners move since the July 2026 baseline?

The September 2026 readings were not comparable to the rest of the series. Blackstone moved from 45.6% in September 2026 to 22.8% in October 2026, Camp Chef from 34.7% to 20.5%, Traeger, Inc. from 32.0% to 15.2%, Weber Inc. from 33.3% to 16.7%, and Solo Brands, Inc. (Solo Stove) from 28.0% to 14.4%. Igloo moved from 0.0% in September 2026 to 41.5% in October 2026, reflecting a return to the Igloo listing after September recorded Igloo Products Corp. YETI moved from 0.0% in September 2026 to 48.4% in October 2026, similarly reflecting a return to the YETI listing after September recorded YETI Holdings, Inc.

Largest Increase: Solo Brands, Inc. (Solo Stove)

Solo Brands, Inc. (Solo Stove) recorded the largest coverage gain since baseline, rising from 9.5% in July 2026 to 14.4% in October 2026, up 4.9 points. The brand's presence rate rose from 12.4% in July 2026 to 19.2% in October 2026, up 6.8 points, and its top-three rate rose from 5.4% to 9.9%, up 4.5 points. Rank-one rate rose from 2.2% to 5.1%, up 2.9 points.

Additional Riser: Fireside Outdoor

Fireside Outdoor rose from 0.5% in July 2026 to 3.8% in October 2026, up 3.3 points since baseline. The brand's presence rate rose from 1.4% to 3.8%, and its top-three rate rose from 0.5% to 3.0%. Fireside Outdoor also recorded the highest net sentiment score in the category at 1.00, across 15 brand mentions.

Additional Riser: Conair LLC (parent of Cuisinart Outdoor)

Conair LLC (parent of Cuisinart Outdoor) rose from 0.3% in July 2026 to 1.8% in October 2026, up 1.5 points since baseline. The movement extended beyond normal month-to-month variation. The brand's presence rate rose from 0.5% in July 2026 to 3.0% in October 2026. Coverage moved upward in each of the two months since September 2026.

Stable Brands

Camp Chef, Traeger, Inc., and Weber Inc. each recorded coverage gains above their July 2026 baseline but did not move beyond normal month-to-month variation. Camp Chef rose from 16.2% in July 2026 to 20.5% in October 2026, up 4.3 points. Traeger, Inc. rose from 11.9% to 15.2%, up 3.3 points. Weber Inc. rose from 14.9% to 16.7%, up 1.8 points. GSI Outdoors declined from 5.9% in July 2026 to 4.8% in October 2026, down 1.1 points. Igloo rose from 40.0% in July 2026 to 41.5% in October 2026, up 1.5 points, within normal variation. Blackstone rose from 21.6% in July 2026 to 22.8% in October 2026, up 1.2 points. Igloo Products Corp. held at 0.0% in both July 2026 and October 2026. YETI Holdings, Inc. also returned to 0.0% in October 2026 after a brief appearance in September 2026 under that corporate name.

Category Leader: YETI

YETI led valid recommendation coverage at 48.4% in October 2026, down from 51.1% in July 2026. The brand also led presence rate at 60.2% in October 2026, down from 66.5% in July 2026. YETI led in each of the four months of the series. Igloo held the second position at 41.5% in October 2026, up from 40.0% in July 2026.

Recommendation Placement Snapshot

Questions This Section Answers

• How do YETI and Igloo differ in top-three rate versus rank-one rate despite close coverage?
• Which brand has the higher first-position recommendation rate relative to its coverage?

Coverage alone does not show how prominently a brand is recommended. YETI and Igloo occupy the top two positions by coverage, but their first-position rates differ substantially.

Igloo's top-three rate of 30.9% in October 2026 sits well above Blackstone's 22.0%, while Blackstone's 16.5% rank-one rate is more than double Igloo's 6.6%. Close coverage can still hide different first-position rates.

Buyer-Intent Distribution

Questions This Section Answers

• Which buyer-intent classes contained qualified observations in October 2026?
• Which buyer intents are not yet measured in the public series?

All qualified observations in October 2026 fell into the Brand Recommendation class.

The current public series measures brand-recommendation discovery and does not yet contain qualified observations in the pricing and multi-brand comparison classes.

Historical Measurement Record

This is an evergreen benchmark URL. New measurements are added to the same report.

Top 10 Cited Domains

Questions This Section Answers

• Which domains were cited most often in AI platform responses in October 2026?
• What types of sources dominate the citations for Camp Cooking, Grills and Outdoor?

Across all AI platform responses in October 2026, the benchmark recorded 6,457 citations drawn from 1,310 unique domains.

Citations are broadly distributed across 1,310 unique domains. No tracked brand's own domain appears in the top 10. The most cited sources are general platforms and user-generated content sites, followed by retailer product pages, specialist outdoor review sites, and food and lifestyle publications.

Evidence and Source Layer

Questions This Section Answers

• What does source presence in AI citations actually tell readers about why a brand was recommended?

The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and, where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment, not proof that the source caused the recommendation.

Scope Boundaries

This public benchmark does not measure market share, attributable sales, organic-search ranking, social mention volume, private or sponsored channels, or causality from a metric movement alone. Movements in recommendation coverage can reflect changes in query mix, model updates, or other factors not isolated by this benchmark.

About This Benchmark

The LLM Authority Index AI Visibility Market Discovery Index tracks how often brands appear and are recommended across major AI chat and search surfaces. This industry index is published monthly as a neutral benchmark for the category.

• AI Visibility Market Discovery Methodology
• AI Visibility Market Discovery Metric Definitions
• AI Visibility Market Discovery Research Standards
• Modeled AI Visibility Authority Value

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