Consumer Banks AI Visibility Ranking Trends - November 2026

Answer capsule

The November 2026 Consumer Banks benchmark compares 10 companies across 358 AI answers that met its inclusion rules. Regions Bank leads with 18 recommendations (5.03% of answers). At least one tracked company was recommended in 38 answers; some answers recommended several companies.

The rankings distinguish being mentioned from receiving an affirmative recommendation, then examine placement and the wording used about each company. Earlier monthly results show how counts and rates changed, with each month using its own answer total. These results describe the answers reviewed, not product quality or customer satisfaction. Differences between monthly samples limit comparisons and do not establish why a result changed.

For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Consumer Banking

Industry leaderboard

Questions This Section Answers

• How do Consumer Banks rank by recorded AI recommendations in November 2026?

The leaderboard orders companies by how many recorded answers affirmatively recommended them. That count is not the same as reach: a company can appear in many answers without being endorsed, and a company with fewer appearances can still collect more endorsements. Ties reflect equal recommendation counts, so shared ranks should be read as equal endorsement totals rather than a hidden ordering.

Mentions, recommendations, shortlist placements and first-place placements answer different questions. Placements are nested inside recommendations, so they refine where an endorsed company appeared rather than adding separate wins. Rates use the full benchmark answer total, which lets companies with different mention volumes be compared on a common base.

Key findings

Tracked-company answer coverage

Questions This Section Answers

• How often did the November 2026 Consumer Banks answer sample recommend any tracked company?

38 distinct answers recommended at least one tracked company. Counting each company recommendation separately gives 49, because an answer can recommend several companies. Answers with no tracked recommendation may still have recommended companies outside this comparison.

Every included answer mentioned at least one tracked company, so mention coverage is complete by construction and says nothing about relative prominence. Affirmative recommendation is far rarer: most answers named a tracked company without endorsing one, and only a small minority recommended more than one.

Because a single answer can recommend several companies, company-level recommendation totals exceed the number of answers containing a recommendation. Coverage therefore describes how often the tracked set surfaced at all, not market dominance. Answers without a tracked recommendation may still have named companies outside this comparison.

Reach and affirmative recommendation

Regions Bank ranks 1 by recommendation count. Mentions: 128 (35.75%); recommendations: 18 (5.03%). Top 3 placements: 8 (2.23%); first-place placements: 8 (2.23%).

Wording about the company: 23 positive, 104 neutral, 1 negative mentions. The proportion of mentions that also included a recommendation was 14.1%. The net framing score was 0.17 (defined in Methodology).

110 mentions had no recorded recommendation. Of recorded recommendations, 44.44% were Top 3 and 44.44% were first-place.

Regions Bank illustrates why mention and recommendation must be read separately. It appears in roughly a third of answers, yet only a modest fraction of those appearances also carry an affirmative endorsement. Most of its mentions were recorded without a recommendation, so its reach is much broader than its endorsement footprint.

Its placements sit entirely within its recommendations, with every recorded placement also first-place. That pattern describes where endorsements landed, not additional support. The gap between appearance and endorsement is the central feature of this profile.

Recommendation order and placement

Placement describes where within a recommendation a company was positioned, so shortlist and first-place counts are subsets of the recommendation total rather than separate achievements. A company can be recommended often while rarely placed near the top, and another can receive a small number of endorsements yet see several of them placed prominently.

Recommendation-to-mention ratios vary widely across the table. Where the mention base is small, a strong ratio rests on few observations and should be read cautiously. These ratios describe recorded answer wording, not customer behavior, sales or conversion.

Classified framing in context

Framing captures the wording attached to each mention, classified as positive, neutral or negative. Neutral wording dominates nearly every profile, which means most appearances describe a company without clear evaluative language. Positive wording is less common, and negative wording is rare but present for a few companies.

Net framing summarizes that balance on a bounded scale. It is not a reputation score, customer sentiment measure or indicator of company quality, and it does not explain why recommendations occurred or failed to occur.

Company results in detail

Regions Bank

Questions This Section Answers

• What do the November 2026 AI answer results show about Regions Bank mentions, recommendations and placement?

Regions Bank ranks 1 by recommendation count. Mentions: 128 (35.75%); recommendations: 18 (5.03%). Top 3 placements: 8 (2.23%); first-place placements: 8 (2.23%).

Wording about the company: 23 positive, 104 neutral, 1 negative mentions. The proportion of mentions that also included a recommendation was 14.1%. The net framing score was 0.17 (defined in Methodology).

110 mentions had no recorded recommendation. Of recorded recommendations, 44.44% were Top 3 and 44.44% were first-place.

From October 2026 to November 2026, Regions Bank's mention count fell from 138 to 128, while its recommendation count fell from 59 to 18. The recommendation rate was 23.23% and 5.03% respectively.

Regions Bank leads on recommendation count and has the widest mention reach in the set, but most of its appearances carry no endorsement. Its recorded placements all fall within its recommendations and are all first-place, a concentrated pattern. Wording is overwhelmingly neutral with few positive and a single negative mention.

Compared with the prior month, both its mention count and its recommendation count were lower, and its recommendation rate also declined. The samples differ between months, so the comparison records change without establishing why.

Flagstar Bank

Questions This Section Answers

• What do the November 2026 AI answer results show about Flagstar Bank mentions, recommendations and placement?

Flagstar Bank ranks 2 by recommendation count. Mentions: 48 (13.41%); recommendations: 8 (2.23%). Top 3 placements: 5 (1.40%); first-place placements: 2 (0.56%).

Wording about the company: 13 positive, 31 neutral, 4 negative mentions. The proportion of mentions that also included a recommendation was 16.7%. The net framing score was 0.19 (defined in Methodology).

40 mentions had no recorded recommendation. Of recorded recommendations, 62.50% were Top 3 and 25.00% were first-place.

From October 2026 to November 2026, Flagstar Bank's mention count rose from 47 to 48, while its recommendation count fell from 40 to 8. The recommendation rate was 15.75% and 2.23% respectively.

Flagstar Bank holds second place on recommendation count with a moderate mention base. Its recommendation-to-mention ratio is among the higher ones recorded, though the underlying counts are modest. Most of its endorsements were placed in the top three, with a smaller share first-place. It carries the largest negative wording count in the set alongside more positive than negative mentions.

Its mention count was slightly higher than the prior month while its recommendation count was lower, and its recommendation rate fell accordingly. The monthly samples differ, so no cause is inferred.

Santander Bank

Questions This Section Answers

• What do the November 2026 AI answer results show about Santander Bank mentions, recommendations and placement?

Santander Bank ranks 3 by recommendation count. Mentions: 101 (28.21%); recommendations: 6 (1.68%). Top 3 placements: 5 (1.40%); first-place placements: 5 (1.40%).

Wording about the company: 18 positive, 82 neutral, 1 negative mentions. The proportion of mentions that also included a recommendation was 5.9%. The net framing score was 0.17 (defined in Methodology).

95 mentions had no recorded recommendation. Of recorded recommendations, 83.33% were Top 3 and 83.33% were first-place.

From October 2026 to November 2026, Santander Bank's mention count rose from 40 to 101, while its recommendation count rose from 3 to 6. The recommendation rate was 1.18% and 1.68% respectively.

Santander Bank combines broad mention reach with a small recommendation count, giving it one of the lower recommendation-to-mention ratios. Nearly all of its recorded endorsements were placed in the top three and first-place, so its few recommendations were positioned prominently. Wording is mostly neutral with a handful of positive and one negative mention.

Both its mention count and its recommendation count were higher than the prior month, and its recommendation rate rose slightly. Because the monthly samples differ, the comparison describes recorded change only.

Old National Bank

Questions This Section Answers

• What do the November 2026 AI answer results show about Old National Bank mentions, recommendations and placement?

Old National Bank ranks 4 by recommendation count. Mentions: 42 (11.73%); recommendations: 5 (1.40%). Top 3 placements: 2 (0.56%); first-place placements: 2 (0.56%).

Wording about the company: 7 positive, 35 neutral, 0 negative mentions. The proportion of mentions that also included a recommendation was 11.9%. The net framing score was 0.17 (defined in Methodology).

37 mentions had no recorded recommendation. Of recorded recommendations, 40.00% were Top 3 and 40.00% were first-place.

From October 2026 to November 2026, Old National Bank's mention count rose from 38 to 42, while its recommendation count fell from 18 to 5. The recommendation rate was 7.09% and 1.40% respectively.

Old National Bank records a moderate mention base and a small recommendation count, with a recommendation-to-mention ratio near the middle of the set. Its placements are few and all first-place, so its endorsements were concentrated at the top when they occurred. Wording includes positive and neutral mentions and no negative ones.

Its mention count was higher than the prior month while its recommendation count was lower, and its recommendation rate declined. The samples differ between months, so the shift is recorded without an attributed cause.

First Horizon Bank

Questions This Section Answers

• What do the November 2026 AI answer results show about First Horizon Bank mentions, recommendations and placement?

First Horizon Bank ranks 5 by recommendation count. Mentions: 65 (18.16%); recommendations: 4 (1.12%). Top 3 placements: 3 (0.84%); first-place placements: 2 (0.56%).

Wording about the company: 11 positive, 54 neutral, 0 negative mentions. The proportion of mentions that also included a recommendation was 6.2%. The net framing score was 0.17 (defined in Methodology).

61 mentions had no recorded recommendation. Of recorded recommendations, 75.00% were Top 3 and 50.00% were first-place.

From October 2026 to November 2026, First Horizon Bank's mention count rose from 32 to 65, while its recommendation count fell from 16 to 4. The recommendation rate was 6.30% and 1.12% respectively.

First Horizon Bank has a substantial mention base but a low recommendation-to-mention ratio, meaning most appearances did not carry an endorsement. Its small set of recommendations was mostly placed in the top three, with half first-place. Wording is positive and neutral only, with no negative mentions recorded.

Its mention count was higher than the prior month while its recommendation count was lower, and its recommendation rate fell. The monthly samples differ, so the comparison shows recorded change rather than a demonstrated trend.

City National Bank

Questions This Section Answers

• What do the November 2026 AI answer results show about City National Bank mentions, recommendations and placement?

City National Bank ranks 6 by recommendation count. Mentions: 58 (16.20%); recommendations: 3 (0.84%). Top 3 placements: 2 (0.56%); first-place placements: 1 (0.28%).

Wording about the company: 8 positive, 48 neutral, 2 negative mentions. The proportion of mentions that also included a recommendation was 5.2%. The net framing score was 0.10 (defined in Methodology).

55 mentions had no recorded recommendation. Of recorded recommendations, 66.67% were Top 3 and 33.33% were first-place.

From October 2026 to November 2026, City National Bank's mention count rose from 44 to 58, while its recommendation count fell from 9 to 3. The recommendation rate was 3.54% and 0.84% respectively.

City National Bank pairs a sizeable mention base with a low recommendation count and a correspondingly low recommendation-to-mention ratio. Its few endorsements were mostly placed in the top three, with a smaller first-place share. It is one of the few profiles with negative wording recorded, alongside more positive and many neutral mentions.

Its mention count was higher than the prior month while its recommendation count was lower, and its recommendation rate declined. The samples differ between months, so no cause is inferred.

East West Bank

Questions This Section Answers

• What do the November 2026 AI answer results show about East West Bank mentions, recommendations and placement?

East West Bank ranks 7 by recommendation count. Mentions: 17 (4.75%); recommendations: 2 (0.56%). Top 3 placements: 1 (0.28%); first-place placements: 1 (0.28%).

Wording about the company: 2 positive, 15 neutral, 0 negative mentions. The proportion of mentions that also included a recommendation was 11.8%. The net framing score was 0.12 (defined in Methodology).

15 mentions had no recorded recommendation. Of recorded recommendations, 50.00% were Top 3 and 50.00% were first-place.

From October 2026 to November 2026, East West Bank's mention count fell from 25 to 17, while its recommendation count fell from 4 to 2. The recommendation rate was 1.57% and 0.56% respectively.

East West Bank has the smallest mention base among the companies with any recommendations, and its recommendation count is correspondingly small. Its recommendation-to-mention ratio is comparatively high, but it rests on very few observations and should be read with that caution. Its placements are split evenly between top-three and first-place. Wording is positive and neutral only.

Both its mention count and its recommendation count were lower than the prior month, and its recommendation rate fell. The samples differ, so the comparison is descriptive.

Pinnacle Financial Partners

Questions This Section Answers

• What do the November 2026 AI answer results show about Pinnacle Financial Partners mentions, recommendations and placement?

Pinnacle Financial Partners ranks 7 by recommendation count. Mentions: 28 (7.82%); recommendations: 2 (0.56%). Top 3 placements: 0 (0.00%); first-place placements: 0 (0.00%).

Wording about the company: 5 positive, 23 neutral, 0 negative mentions. The proportion of mentions that also included a recommendation was 7.1%. The net framing score was 0.18 (defined in Methodology).

26 mentions had no recorded recommendation. Of recorded recommendations, 0.00% were Top 3 and 0.00% were first-place.

From October 2026 to November 2026, Pinnacle Financial Partners' mention count rose from 23 to 28, while its recommendation count fell from 8 to 2. The recommendation rate was 3.15% and 0.56% respectively.

Pinnacle Financial Partners shares seventh place on recommendation count with a modest mention base. Its recommendations were recorded without any top-three or first-place placement, so its endorsements did not appear near the top of the answers. Wording is positive and neutral only, with no negative mentions.

Its mention count was higher than the prior month while its recommendation count was lower, and its recommendation rate declined. The monthly samples differ, so the change is recorded without an attributed cause.

Webster Bank

Questions This Section Answers

• What do the November 2026 AI answer results show about Webster Bank mentions, recommendations and placement?

Webster Bank ranks 9 by recommendation count. Mentions: 54 (15.08%); recommendations: 1 (0.28%). Top 3 placements: 0 (0.00%); first-place placements: 0 (0.00%).

Wording about the company: 12 positive, 42 neutral, 0 negative mentions. The proportion of mentions that also included a recommendation was 1.9%. The net framing score was 0.22 (defined in Methodology).

53 mentions had no recorded recommendation. Of recorded recommendations, 0.00% were Top 3 and 0.00% were first-place.

From October 2026 to November 2026, Webster Bank's mention count rose from 19 to 54, while its recommendation count stayed at 1. The recommendation rate was 0.39% and 0.28% respectively. The count was unchanged: the rate difference comes from dividing it by 254 answers in October 2026 and 358 in November.

Webster Bank has a broad mention base but only a single recorded recommendation, giving it the lowest recommendation-to-mention ratio among companies with any endorsements. That recommendation carried no top-three or first-place placement. Wording is positive and neutral only, with no negative mentions.

Its mention count was higher than the prior month while its recommendation count was unchanged. The rate difference reflects division by a larger answer total, not a change in the count itself.

Zions Bank

Questions This Section Answers

• What do the November 2026 AI answer results show about Zions Bank mentions, recommendations and placement?

Zions Bank ranks 10 by recommendation count. Mentions: 5 (1.40%); recommendations: 0 (0.00%). Top 3 placements: 0 (0.00%); first-place placements: 0 (0.00%).

Wording about the company: 0 positive, 5 neutral, 0 negative mentions. The proportion of mentions that also included a recommendation was 0.0%. The net framing score was 0.00 (defined in Methodology).

5 mentions had no recorded recommendation. Of recorded recommendations, Unavailable were Top 3 and Unavailable were first-place.

From October 2026 to November 2026, Zions Bank's mention count fell from 13 to 5, while its recommendation count fell from 1 to 0. The recommendation rate was 0.39% and 0.00% respectively.

Zions Bank records a small mention base and no recommendations, so its placement counts are also zero. Its mentions are all neutral, with no positive or negative wording. A zero here is a measured result rather than a missing observation; only ratios requiring a nonzero base would be undefined.

Its mention count was lower than the prior month and its recommendation count fell to zero. The samples differ between months, so the comparison records change without establishing why.

Earlier ranking snapshot context

Questions This Section Answers

• How do the available Consumer Banks snapshots from July 2026 to November 2026 differ in recommendation coverage and measurement scope?

Only months with verified results are shown. Monthly sample coverage is listed in Methodology.

The monthly snapshots are separate samples of AI answers, each with its own answer total and service coverage. Counts and rates should be read together: a count can hold steady while its rate moves because the denominator changed, and a rate can shift while the underlying count barely moves.

Rank positions across months come from these separate samples and do not establish rank stability or equivalent sampling. The comparisons show how recorded results changed, not why.

What the November Rankings Show

The November results show that reach, endorsement, placement and framing answer different questions. A company can be named often without being recommended, recommended rarely but placed prominently, or recommended without any top placement. Reading any single measure alone would misstate a company's position in these answers.

Recommendation counts order the leaderboard, but they do not capture how often a company appeared or how its mentions were worded. Placement refines where endorsements landed, and framing describes the language around mentions rather than their outcome. Together these measures describe the recorded answers, not customers, sales or company quality.

Methodology

Questions This Section Answers

• How were the November 2026 Consumer Banks AI visibility measures counted, and what do they not establish?

This benchmark has partial coverage: 3 of 3 planned question categories contributed usable observations; 0 contributed none. This describes question-category coverage, not demonstrated platform outages. Findings apply to the available answer set.

The month in the title is the reporting period. The exact dates when the original AI answers were collected have not been verified.

Each company is counted at most once in each answer that meets the benchmark rules. A recommendation requires both an affirmative endorsement and positive wording. Mention, recommendation, Top 3 and first-place rates use the full benchmark answer total. Top 3 and first-place results are included within recommendations, not added to them.

The recommendation-to-mention ratio divides recommendations by mentions. It describes AI answer wording, not customer conversion. Net framing is positive minus negative mentions, divided by all mentions, on a scale from -1 to +1. It does not measure customer satisfaction or company quality.

Market: US; 10 tracked companies. AI services represented: ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity.

Research screening totals (answer observations can include repeated questions):

The source does not provide a reader-facing definition of “reserved”; that screening label is reported without inferring a reason for exclusion. Only the included benchmark answers form the rate denominator.

One answer can mention or recommend several companies. Adding company totals would therefore count some answers more than once. The results describe the AI answers reviewed, not independently verified facts about the companies or their products.

Monthly sample coverage:

Reliable results for July 2026 are unavailable. This is a gap in the history, not a result of zero.

The answer samples differ between months. These comparisons show how the recorded results changed; they do not establish why they changed.

Findings apply to the included answer set, which has partial question-category coverage; this describes coverage, not demonstrated platform outages. The reporting month is the period label, and exact collection dates were not verified. Each company is counted at most once per qualifying answer, and a recommendation requires both affirmative endorsement and positive wording.

Rates use the full benchmark answer total, and placements are nested within recommendations. The recommendation-to-mention ratio and net framing describe answer wording, not customer conversion, satisfaction or company quality. Monthly samples differ in size and service coverage, so comparisons show recorded change without establishing cause. Reliable results for the missing month are unavailable, a gap rather than a zero.