bbb.org citations
URLs from this domain
Overall Rank
Domain & Page
Occurrences
Citing Responses
Coverage
Platforms
Overall Rank
Domain & Page
Occurrences
Citing Responses
Coverage
Platforms
bbb.org ranks #8 in the September 2026 Reverse Mortgage Lenders Citation Index, accounting for 175 citation occurrences across 112 of 855 valid AI responses. The domain appeared across 12 of 15 buyer-need studies and all 7 measured AI platforms. Its strongest citation coverage occurred in Reverse Mortgage Lenders with the Highest Reputation and Lowest Complaint Rates, Reverse Mortgage Lenders for Customer Service, Education, and Counseling Support, Overall Reverse Mortgage Lenders (HECM), and Reverse Mortgage Lenders for Borrowers with Limited Income or Failed Financial Assessment.
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| Overall Rank | Domain & Page | Citation Occurrences | Citation Share | Citing Responses | Response Coverage | Studies | Platforms |
|---|
Counting rules, URL normalization, and source-relationship definitions are in the Citation Index methodology.
How to cite
Source: LLM Authority Index - Reverse Mortgage Lenders AI Citation Index…
| Source |
|---|
| 897 | New American Funding | BBB Reviews | Better Business Bureau bbb.org/us/ca/tustin/profile/mortgage-broker/new-american-funding-1126-13216611 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 898 | New American Funding | BBB Complaints | Better Business Bureau bbb.org/us/ca/tustin/profile/mortgage-broker/new-american-funding-1126-13216611/complaints | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 899 | New American Funding | BBB Complaints | Better Business Bureau bbb.org/us/ca/tustin/profile/mortgage-broker/new-american-funding-1126-13216611/complaints?page=2 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 900 | Sunshine State Home Loans, LLC | BBB Business Profile bbb.org/us/fl/tarpon-springs/profile/mortgage-broker/sunshine-state-home-loans-llc-0953-90454436 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 901 | Sunshine State Home Loans, LLC | BBB Reviews bbb.org/us/fl/tarpon-springs/profile/reverse-mortgage/sunshine-state-home-loans-llc-0653-90454436/customer-reviews | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 902 | American Advisors Group | BBB Business Profile bbb.org/us/ga/kennesaw/profile/investment-advisory-services/american-advisors-group-0443-27530641 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 903 | Mutual of Omaha Mortgage | BBB Business Profile bbb.org/us/il/lombard/profile/mortgage-lenders/mutual-of-omaha-mortgage-0654-90019280 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 904 | Mutual of Omaha Mortgage | BBB Complaints | Better Business Bureau bbb.org/us/il/lombard/profile/mortgage-lenders/mutual-of-omaha-mortgage-0654-90019280/complaints | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 905 | Mutual of Omaha Mortgage BBB Complaint Records bbb.org/us/il/lombard/profile/mortgage-lenders/mutual-of-omaha-mortgage-0654-90027033/complaints?page=1 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 906 | Mutual of Omaha Mortgage | BBB Complaints | Better Business Bureau bbb.org/us/il/lombard/profile/mortgage-lenders/mutual-of-omaha-mortgage-0654-90027033/complaints?page=3 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 907 | Mutual of Omaha Mortgage | BBB Reviews bbb.org/us/il/lombard/profile/mortgage-lenders/mutual-of-omaha-mortgage-0654-90027033/customer-reviews | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 908 | Mutual of Omaha Mortgage, Inc. | BBB Business Profile | Better Business Bureau bbb.org/us/in/indianapolis/profile/mortgage-lenders/mutual-of-omaha-mortgage-inc-0382-90046395 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 909 | South River Mortgage, LLC | BBB Complaints | Better Business Bureau bbb.org/us/md/annapolis/profile/mortgage-lenders/south-river-mortgage-llc-0241-90333333/complaints | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 910 | South River Mortgage, LLC | BBB Complaints | Better Business Bureau bbb.org/us/md/annapolis/profile/reverse-mortgage/south-river-mortgage-llc-0011-90356175/complaints | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 911 | Longbridge Financial, LLC | BBB Business Profile bbb.org/us/md/severna-park/profile/reverse-mortgage/longbridge-financial-llc-0011-90371287 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 912 | University Bank | BBB Business Profile bbb.org/us/mi/ann-arbor/profile/bank/university-bank-0372-5001741 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 913 | AAG Reverse Mortgage Servicing Department BBB Business Profile bbb.org/us/mi/lansing/profile/reverse-mortgage/aag-reverse-mortgage-servicing-department-0372-90034906 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 914 | Mutual of Omaha Mortgage | BBB Business Profile bbb.org/us/mn/edina/profile/mortgage-broker/mutual-of-omaha-mortgage-0704-1000076099 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 915 | Fairway Independent Mortgage Corporation | BBB Business Profile bbb.org/us/nc/charlotte/profile/mortgage-broker/fairway-independent-mortgage-corporation-0473-284033 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 916 | Finance of America Reverse, LLC | BBB Business Profile bbb.org/us/nc/charlotte/profile/reverse-mortgage/finance-of-america-reverse-llc-0473-92022235 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 917 | Longbridge Financial, LLC | BBB Business Profile bbb.org/us/nc/charlotte/profile/reverse-mortgage/longbridge-financial-llc-0473-92026253 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 918 | Mutual of Omaha Mortgage BBB Customer Reviews bbb.org/us/ne/omaha/profile/mortgage-lenders/mutual-of-omaha-mortgage-0714-300199323/customer-reviews | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 919 | Fairway Independent Mortgage Corporation bbb.org/us/ne/omaha/profile/reverse-mortgage/fairway-independent-mortgage-corporation-0714-300277015 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 920 | Fairway Independent Mortgage Corporation | BBB Business Profile | Better Business Bureau bbb.org/us/nj/hackensack/profile/mortgage-broker/fairway-independent-mortgage-corporation-0221-90211888 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 921 | BBB Business Profile - Longbridge Financial bbb.org/us/nj/mahwah/profile/reverse-mortgage/longbridge-financial-llc-0221-90017733 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 922 | Longbridge Financial, LLC | BBB Business Profile bbb.org/us/nj/mahwah/profile/reverse-mortgage/longbridge-financial-llc-0221-90145258 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 923 | Longbridge Financial, LLC | BBB Reviews | Better Business Bureau bbb.org/us/nj/mahwah/profile/reverse-mortgage/longbridge-financial-llc-0221-90145258/customer-reviews | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 924 | Longbridge Financial, LLC | BBB Business Profile bbb.org/us/nj/paramus/profile/reverse-mortgages/longbridge-financial-llc-0221-90123512 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 925 | Longbridge Financial, LLC | BBB Reviews | Better Business Bureau bbb.org/us/nj/paramus/profile/reverse-mortgages/longbridge-financial-llc-0221-90123512/customer-reviews | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 926 | AAG BBB Business Profile bbb.org/us/nj/sea-girt/profile/reverse-mortgage/aag-1126-100017572/addressId/388217 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 927 | Longbridge Financial LLC | Better Business Bureau Profile bbb.org/us/nj/wharton/profile/loans/longbridge-financial-llc-0221-14242383 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 928 | Finance of America Reverse, LLC | BBB Business Profile bbb.org/us/ny/bohemia/profile/reverse-mortgage/finance-of-america-reverse-llc-0121-161775 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 929 | AAG | BBB Business Profile | Better Business Bureau bbb.org/us/ny/melville/profile/reverse-mortgage/aag-1126-100017572/addressId/388221 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 930 | Liberty Home Mortgage Corporation BBB Profile and Complaints bbb.org/us/oh/independence/profile/mortgage-broker/liberty-home-mortgage-corporation-0312-92012287 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 931 | Finance of America | BBB Complaints bbb.org/us/ok/tulsa/profile/reverse-mortgage/finance-of-america-1025-33000279 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 932 | Finance of America | BBB Complaints bbb.org/us/ok/tulsa/profile/reverse-mortgage/finance-of-america-1025-33000279/complaints | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 933 | Finance of America | BBB Complaints | Better Business Bureau bbb.org/us/ok/tulsa/profile/reverse-mortgage/finance-of-america-1025-33000279/complaints?page=2 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 934 | Finance of America Reverse LLC | BBB Reviews | Better Business Bureau bbb.org/us/ok/tulsa/profile/reverse-mortgage/finance-of-america-reverse-llc-1025-33000279/customer-reviews | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 935 | Finance of America Reverse LLC | BBB Business Profile bbb.org/us/ok/tulsa/profile/reverse-mortgages/finance-of-america-reverse-llc-0995-90013098 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 936 | Finance of America Reverse LLC | BBB Complaints | Better Business Bureau bbb.org/us/ok/tulsa/profile/reverse-mortgages/finance-of-america-reverse-llc-0995-90013098/complaints | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 937 | Northwest Reverse Mortgage, LLC | BBB Reviews | Better Business Bureau bbb.org/us/or/happy-valley/profile/reverse-mortgage/northwest-reverse-mortgage-llc-1296-1000174743/customer-reviews | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 938 | Finance of America Reverse LLC — Better Business Bureau profile bbb.org/us/pa/fort-washington/profile/reverse-mortgage/finance-of-america-reverse-llc-0241-20001684 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 939 | New American Funding BBB Reviews bbb.org/us/tx/austin/profile/mortgage-broker/new-american-funding-0825-1000231524/customer-reviews | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 940 | Finance of America Reverse BBB Profile bbb.org/us/tx/austin/profile/mortgage-lender/finance-of-america-reverse-llc-0825-1000009913 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 941 | AAG | BBB Business Profile | Better Business Bureau bbb.org/us/tx/austin/profile/reverse-mortgage/aag-1126-100017572/addressId/388219 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 942 | Finance of America Reverse LLC | Better Business Bureau® Profile bbb.org/us/tx/austin/profile/reverse-mortgage/finance-of-america-reverse-llc-0825-1000113326/addressId/187954 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 943 | All Reverse Mortgage Inc. BBB Business Profile bbb.org/us/tx/houston/profile/mortgage-lenders/all-reverse-mortgage-inc-1126-100061898/addressId/318922 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 944 | GoodLife Home Loans | BBB Complaints bbb.org/us/wa/bellevue/profile/reverse-mortgage/goodlife-home-loans-1296-1000062644/complaints | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 945 | GoodLife Home Loans | BBB Business Profile | Better Business Bureau bbb.org/us/wa/bellevue/profile/reverse-mortgages/goodlife-home-loans-1296-1000063999 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 946 | Fairway Independent Mortgage Corporation | Better Business Bureau Profile bbb.org/us/wi/madison/profile/mortgage-broker/fairway-independent-mortgage-corporation-0701-1000063437 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
Normalized pages from bbb.org that AI research responses cited in this snapshot.