bbb.org citations
URLs from this domain
Overall Rank
Domain & Page
Occurrences
Citing Responses
Coverage
Platforms
Overall Rank
Domain & Page
Occurrences
Citing Responses
Coverage
Platforms
bbb.org ranks #8 in the September 2026 Reverse Mortgage Lenders Citation Index, accounting for 175 citation occurrences across 112 of 855 valid AI responses. The domain appeared across 12 of 15 buyer-need studies and all 7 measured AI platforms. Its strongest citation coverage occurred in Reverse Mortgage Lenders with the Highest Reputation and Lowest Complaint Rates, Reverse Mortgage Lenders for Customer Service, Education, and Counseling Support, Overall Reverse Mortgage Lenders (HECM), and Reverse Mortgage Lenders for Borrowers with Limited Income or Failed Financial Assessment.
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| Overall Rank | Domain & Page | Citation Occurrences | Citation Share | Citing Responses | Response Coverage | Studies | Platforms |
|---|
Counting rules, URL normalization, and source-relationship definitions are in the Citation Index methodology.
How to cite
Source: LLM Authority Index - Reverse Mortgage Lenders AI Citation Index…
| Source |
|---|
| 108 | Better Business Bureau - Company Search bbb.org | 9 | 0.15% | 9 | 1.1% | 4 |
| Government / nonprofit Not company-owned |
| 139 | All Reverse Mortgage Inc. BBB Business Profile bbb.org/us/ca/orange/profile/mortgage-lenders/all-reverse-mortgage-inc-1126-100061898 | 8 | 0.14% | 8 | 0.9% | 4 |
| Government / nonprofit Not company-owned |
| 167 | Finance of America Reverse LLC BBB Complaints bbb.org/us/ok/tulsa/profile/reverse-mortgage/finance-of-america-reverse-llc-1025-33000279/complaints | 7 | 0.12% | 7 | 0.8% | 3 |
| Government / nonprofit Not company-owned |
| 189 | Longbridge Financial, LLC BBB Customer Reviews bbb.org/us/nj/paramus/profile/reverse-mortgage/longbridge-financial-llc-0221-90158445/customer-reviews | 6 | 0.10% | 6 | 0.7% | 4 |
| Government / nonprofit Not company-owned |
| 203 | HighTechLending Inc | BBB Business Profile bbb.org/us/ca/irvine/profile/reverse-mortgage/hightechlending-inc-1126-100094181 | 6 | 0.10% | 6 | 0.7% | 2 |
| Government / nonprofit Not company-owned |
| 240 | Mutual of Omaha Mortgage BBB Complaints bbb.org/us/il/lombard/profile/mortgage-lenders/mutual-of-omaha-mortgage-0654-90027033/complaints | 5 | 0.09% | 5 | 0.6% | 3 |
| Government / nonprofit Not company-owned |
| 252 | Longbridge Financial, LLC BBB Complaints bbb.org/us/nj/paramus/profile/reverse-mortgage/longbridge-financial-llc-0221-90158445/complaints | 5 | 0.09% | 5 | 0.6% | 2 |
| Government / nonprofit Not company-owned |
| 298 | Longbridge Financial, LLC | BBB Reviews bbb.org/us/nj/paramus/profile/reverse-mortgage/longbridge-financial-llc-0221-90158445 | 4 | 0.07% | 4 | 0.5% | 3 |
| Government / nonprofit Not company-owned |
| 323 | All Reverse Mortgage Inc. | BBB Reviews | Better Business Bureau bbb.org/us/ca/orange/profile/mortgage-lenders/all-reverse-mortgage-inc-1126-100061898/customer-reviews | 4 | 0.07% | 4 | 0.5% | 2 |
| Government / nonprofit Not company-owned |
| 326 | HighTechLending Inc | BBB Reviews bbb.org/us/ca/irvine/profile/reverse-mortgage/hightechlending-inc-1126-100094181/customer-reviews | 4 | 0.07% | 4 | 0.5% | 2 |
| Government / nonprofit Not company-owned |
| 339 | Mutual of Omaha Mortgage BBB Business Profile bbb.org/us/il/lombard/profile/mortgage-lenders/mutual-of-omaha-mortgage-0654-90027033 | 4 | 0.07% | 4 | 0.5% | 1 |
| Government / nonprofit Not company-owned |
| 373 | GoodLife Home Loans BBB Business Profile bbb.org/us/ca/los-gatos/profile/reverse-mortgage/goodlife-home-loans-1296-1000062644/addressId/874231 | 3 | 0.05% | 3 | 0.4% | 3 |
| Government / nonprofit Not company-owned |
| 428 | Reverse Mortgage Funding LLC | BBB Business Profile | Better Business Bureau bbb.org/us/nj/bloomfield/profile/reverse-mortgage/reverse-mortgage-funding-llc-0221-90168821 | 3 | 0.05% | 3 | 0.4% | 2 |
| Government / nonprofit Not company-owned |
| 437 | Finance of America Reverse LLC | BBB Reviews bbb.org/us/ok/tulsa/profile/reverse-mortgage/finance-of-america-reverse-llc-1025-33000279 | 3 | 0.05% | 3 | 0.4% | 2 |
| Government / nonprofit Not company-owned |
| 465 | Liberty Reverse Mortgage | BBB Complaints | Better Business Bureau bbb.org/us/ca/rancho-cordova/profile/mortgage-lenders/liberty-reverse-mortgage-1156-38001905/complaints | 3 | 0.05% | 3 | 0.4% | 1 |
| Government / nonprofit Not company-owned |
| 466 | GoodLife Home Loans | BBB Business Profile | Better Business Bureau bbb.org/us/wa/bellevue/profile/reverse-mortgage/goodlife-home-loans-1296-1000062644 | 3 | 0.05% | 3 | 0.4% | 1 |
| Government / nonprofit Not company-owned |
| 555 | South River Mortgage, LLC | BBB Business Profile | Better Business Bureau bbb.org/us/md/annapolis/profile/reverse-mortgage/south-river-mortgage-llc-0011-90356175 | 2 | 0.03% | 2 | 0.2% | 2 |
| Government / nonprofit Not company-owned |
| 677 | Liberty Reverse Mortgage | BBB Reviews | Better Business Bureau bbb.org/us/ca/rancho-cordova/profile/mortgage-lenders/liberty-reverse-mortgage-1156-38001905/customer-reviews | 2 | 0.03% | 2 | 0.2% | 1 |
| Government / nonprofit Not company-owned |
| 678 | New American Funding | BBB Business Profile bbb.org/us/ca/santa-ana/profile/mortgage-broker/new-american-funding-1126-13216611 | 2 | 0.03% | 2 | 0.2% | 1 |
| Government / nonprofit Not company-owned |
| 679 | Sunshine State Home Loans, LLC | BBB Business Profile bbb.org/us/fl/tarpon-springs/profile/reverse-mortgage/sunshine-state-home-loans-llc-0653-90454436 | 2 | 0.03% | 2 | 0.2% | 1 |
| Government / nonprofit Not company-owned |
| 680 | South River Mortgage, LLC BBB Customer Reviews bbb.org/us/md/annapolis/profile/reverse-mortgage/south-river-mortgage-llc-0011-90356175/customer-reviews | 2 | 0.03% | 2 | 0.2% | 1 |
| Government / nonprofit Not company-owned |
| 681 | Longbridge Financial LLC | BBB Complaints bbb.org/us/mi/lansing/profile/financial-consultants/longbridge-financial-llc-0372-90050435 | 2 | 0.03% | 2 | 0.2% | 1 |
| Government / nonprofit Not company-owned |
| 682 | Reverse Mortgage Funding LLC | BBB Complaints bbb.org/us/nj/bloomfield/profile/reverse-mortgage/reverse-mortgage-funding-llc-0221-90168821/complaints | 2 | 0.03% | 2 | 0.2% | 1 |
| Government / nonprofit Not company-owned |
| 683 | GoodLife Home Loans | BBB Reviews | Better Business Bureau bbb.org/us/wa/bellevue/profile/reverse-mortgage/goodlife-home-loans-1296-1000062644/customer-reviews | 2 | 0.03% | 2 | 0.2% | 1 |
| Government / nonprofit Not company-owned |
| 684 | Fairway Independent Mortgage Corporation | BBB Reviews | Better Business Bureau bbb.org/us/wi/madison/profile/mortgage-lenders/fairway-independent-mortgage-corporation-0694-11000256 | 2 | 0.03% | 2 | 0.2% | 1 |
| Government / nonprofit Not company-owned |
| 685 | Fairway Independent Mortgage Corporation | BBB Complaints bbb.org/us/wi/madison/profile/mortgage-lenders/fairway-independent-mortgage-corporation-0694-11000256/complaints | 2 | 0.03% | 2 | 0.2% | 1 |
| Government / nonprofit Not company-owned |
| 873 | Research Gap: Third-Party Sources Not Found bbb.org/search | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 874 | GoodLife Home Loans BBB business profile bbb.org/search?find_country=USA&find_text=GoodLife+Home+Loans | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 875 | Guild Mortgage Company LLC | BBB Reviews bbb.org/us/az/chandler/profile/mortgage-broker/guild-mortgage-company-llc-1126-13004266 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 876 | All Reverse Mortgage, Inc. | Better Business Bureau profile bbb.org/us/ca/agoura-hills/profile/reverse-mortgage/all-reverse-mortgage-inc-1216-1000000000 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 877 | GoodLife Home Loans | BBB Business Profile | Better Business Bureau bbb.org/us/ca/carlsbad/profile/reverse-mortgage/goodlife-home-loans-1126-1000089434 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 878 | RES Powered By Magnolia Bank | BBB Business Profile bbb.org/us/ca/fullerton/profile/reverse-mortgage/res-powered-by-magnolia-bank-1126-1000066850 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 879 | New American Funding BBB Business Profile bbb.org/us/ca/huntingtn-bch/profile/mortgage-broker/new-american-funding-1126-13216611/addressId/464733 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 880 | Reverse Mortgages near Irvine, CA | Better Business Bureau bbb.org/us/ca/irvine/category/reverse-mortgages | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 881 | Mutual of Omaha Mortgage BBB Rating bbb.org/us/ca/irvine/profile/mortgage-broker/mutual-of-omaha-mortgage-1126-1000000000 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 882 | GoodLife Home Loans BBB Profile bbb.org/us/ca/irvine/profile/mortgage-lender/goodlife-home-loans-1216-1000055876 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 883 | AAG | Better Business Bureau bbb.org/us/ca/irvine/profile/reverse-mortgage/aag-1126-100017572 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 884 | GoodLife Home Loans | BBB Business Profile bbb.org/us/ca/laguna-hills/profile/reverse-mortgages/goodlife-home-loans-1126-1000075591 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 885 | RES Powered By Magnolia Bank | BBB Business Profile bbb.org/us/ca/newport-beach/profile/reverse-mortgage/res-powered-by-magnolia-bank-1126-1000066850 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 886 | All Reverse Mortgage Inc. | BBB Complaints bbb.org/us/ca/orange/profile/mortgage-lenders/all-reverse-mortgage-inc-1126-100061898/complaints | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 887 | American Advisors Group BBB Profile bbb.org/us/ca/orange/profile/reverse-mortgage/american-advisors-group-1126-13158830 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 888 | Reverse Mortgages near Rancho Cordova, CA bbb.org/us/ca/rancho-cordova/category/reverse-mortgage | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 889 | Liberty Reverse Mortgage | BBB Business Profile bbb.org/us/ca/rancho-cordova/profile/mortgage-lenders/liberty-reverse-mortgage-1156-38001905 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 890 | Liberty Reverse Mortgage | BBB Business Profile | Better Business Bureau bbb.org/us/ca/rancho-cordova/profile/mortgage-lenders/liberty-reverse-mortgage-1156-47012927 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 891 | Open Mortgage | BBB Business Profile bbb.org/us/ca/redding/profile/mortgage-lenders/open-mortgage-1156-90023869 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 892 | Guild Mortgage Company LLC | BBB Complaints | Better Business Bureau bbb.org/us/ca/san-diego/profile/mortgage-broker/guild-mortgage-company-llc-1126-13004266/complaints | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 893 | Reverse Mortgage Funding LLC | BBB Business Profile bbb.org/us/ca/san-diego/profile/reverse-mortgage/reverse-mortgage-funding-llc-1126-1000068860 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 894 | New American Funding BBB Complaints bbb.org/us/ca/santa-ana/profile/mortgage-broker/new-american-funding-1126-13216611/complaints | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 895 | New American Funding BBB Customer Reviews bbb.org/us/ca/santa-ana/profile/mortgage-broker/new-american-funding-1126-13216611/customer-reviews | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
| 896 | New American Funding Llc | BBB Business Profile | Better Business Bureau bbb.org/us/ca/thousand-oaks/profile/mortgage-lenders/new-american-funding-llc-1236-92106895 | 1 | 0.02% | 1 | 0.1% | 1 |
| Government / nonprofit Not company-owned |
Normalized pages from bbb.org that AI research responses cited in this snapshot.
