gusto.com citations

AI Citation Profile

gusto.com ranks #1 in the October 2026 HR, Payroll, and Workforce Management Software Citation Index, accounting for 234 citation occurrences across 83 of 961 valid AI responses. The domain appeared across 12 of 15 buyer-need studies and all 7 measured AI platforms. Its strongest citation coverage occurred in Benefits Administration Software for Growing Businesses, Payroll Software for Multi-State Remote Teams, Payroll Software Overall for Small Businesses, and Payroll Software for Restaurants Managing Tips and Tip Credits.

Overall Citation Rank: #1
Citation Share: 3.34%
Response Coverage: 8.6%
Buyer-Need Coverage: 12/15
Platform Coverage: 7/7
Unique Cited Pages: 120

234

Citation Occurrences

Citing Responses

120

Unique URLs

AI Platforms

Studies

Citations by AI Platform

OpenAI49
Perplexity46
Anthropic38
Kimi34
DeepSeek26
Grok25
Google16

Citations by Study

Best Benefits Administration Software for Growing Businesses48
Best Payroll Software for Multi-State Remote Teams42
Best Payroll Software Overall for Small Businesses39
Best Payroll Software for Restaurants Managing Tips and Tip Credits27
Best Global Payroll and Employer of Record Software for International Employees22
Best HR Software for Franchise Businesses Managing Multiple Locations21
Best Nanny and Household Employer Payroll Software18
Best Payroll Software for Very Small Businesses and Micro-Employers with Under 10 Employees12
Best PEO Services for Small Businesses Needing Outsourced HR and Benefits2
Best HR Software for Mid-Market Companies Needing Full HRIS Capabilities1

Cited pages from this domain

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Overall Rank	Domain & Page	Citation Occurrences	Citation Share	Citing Responses	Response Coverage	Studies	Platforms

Counting rules, URL normalization, and source-relationship definitions are in the Citation Index methodology.

How to cite

Source: LLM Authority Index - HR, Payroll, and Workforce Management Software AI Citation Index…

URLs from this domain

Overall Rank

Domain & Page

Occurrences

Citing Responses

Coverage

Platforms

4,070	Understand household employer payroll gusto.com support.gusto.com/article/106622326100000/understand-household-employer-payroll	1	0.01%	1	0.1%	1	1	Company-owned
4,071	Add and pay non-US (international) contractors gusto.com support.gusto.com/article/106622337100000/add-and-pay-non-US-international-contractors	1	0.01%	1	0.1%	1	1	Company-owned
4,072	Open enrollment gusto.com support.gusto.com/article/106622390100000/open-enrollment	1	0.01%	1	0.1%	1	1	Company-owned
4,073	Understand the Gusto benefits dashboard gusto.com support.gusto.com/article/112462198100000/understand-the-gusto-benefits-dashboard	1	0.01%	1	0.1%	1	1	Company-owned
4,074	Manage tip wages, distributed service charges, and tip credits in Gusto gusto.com support.gusto.com/article/112472520100000/Manage-tip-wages-distributed-service-charges-and-tip-credits-in-Gusto-for-admins	1	0.01%	1	0.1%	1	1	Company-owned
4,075	User Roles and Permissions \| Gusto Help Center gusto.com support.gusto.com/article/123456789/user-roles-and-permissions	1	0.01%	1	0.1%	1	1	Company-owned
4,076	Gusto Help Center - Manage multiple companies with one login gusto.com support.gusto.com/article/137873905100000/Manage-multiple-companies-with-one-login-for-admins	1	0.01%	1	0.1%	1	1	Company-owned
4,077	Assign managers and view the Org chart gusto.com support.gusto.com/article/145232124100000/assign-managers-and-view-the-org-chart-for-admins	1	0.01%	1	0.1%	1	1	Company-owned
4,078	IRS compliance and Gusto gusto.com support.gusto.com/article/152166522100000/irs-compliance-and-gusto	1	0.01%	1	0.1%	1	1	Company-owned
4,079	Benefits compliance checklist gusto.com support.gusto.com/article/152169694100000/benefits-compliance-checklist	1	0.01%	1	0.1%	1	1	Company-owned
4,080	Understanding Gusto plans gusto.com support.gusto.com/article/178093167290313/understanding-gusto-plans	1	0.01%	1	0.1%	1	1	Company-owned
4,081	Use Gusto Business Compliance to stay compliant in your states gusto.com support.gusto.com/article/178974266922487/use-gusto-business-compliance-to-stay-compliant-in-your-states	1	0.01%	1	0.1%	1	1	Company-owned
4,082	Add new employees to Gusto gusto.com support.gusto.com/article/210728164125837/add-new-employees-to-gusto	1	0.01%	1	0.1%	1	1	Company-owned
4,083	Renew your company's health benefits in Gusto gusto.com support.gusto.com/article/218373064100000/renew-your-companys-health-benefits-in-gusto	1	0.01%	1	0.1%	1	1	Company-owned
4,084	Add and pay non-US employees with Employer of Record (EOR ...) gusto.com support.gusto.com/article/231027160926237/add-and-pay-non-us-employees-with-employer-of-record-eor-powered-by-remote	1	0.01%	1	0.1%	1	1	Company-owned
4,085	Gusto Help Center: Manage your profile in Gusto and Remote gusto.com support.gusto.com/article/231030134401557/manage-your-profile-in-gusto-and-remote-for-non-us-employees	1	0.01%	1	0.1%	1	1	Company-owned
4,086	Gusto video tutorials gusto.com support.gusto.com/article/240320112203730/Gusto-video-tutorials	1	0.01%	1	0.1%	1	1	Company-owned
4,087	Employee Handbook with Gusto HR Resources gusto.com support.gusto.com/article/260514121332840/employee-handbook-with-gusto-hr-resources	1	0.01%	1	0.1%	1	1	Company-owned
4,088	Run a regular payroll gusto.com support.gusto.com/article/999754831000000/run-a-regular-payroll-for-admins	1	0.01%	1	0.1%	1	1	Company-owned
4,089	Enroll in or waive benefits gusto.com support.gusto.com/employees-contractors/employee-benefits/employee-health-insurance/1001662481/Enroll-in-or-waive-benefits.htm	1	0.01%	1	0.1%	1	1	Company-owned