gusto.com citations
URLs from this domain
Overall Rank
Domain & Page
Occurrences
Citing Responses
Coverage
Platforms
Overall Rank
Domain & Page
Occurrences
Citing Responses
Coverage
Platforms
gusto.com ranks #1 in the October 2026 HR, Payroll, and Workforce Management Software Citation Index, accounting for 234 citation occurrences across 83 of 961 valid AI responses. The domain appeared across 12 of 15 buyer-need studies and all 7 measured AI platforms. Its strongest citation coverage occurred in Benefits Administration Software for Growing Businesses, Payroll Software for Multi-State Remote Teams, Payroll Software Overall for Small Businesses, and Payroll Software for Restaurants Managing Tips and Tip Credits.
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| Overall Rank | Domain & Page | Citation Occurrences | Citation Share | Citing Responses | Response Coverage | Studies | Platforms |
|---|
Counting rules, URL normalization, and source-relationship definitions are in the Citation Index methodology.
How to cite
Source: LLM Authority Index - HR, Payroll, and Workforce Management Software AI Citation Index…
| Source |
|---|
| 2 | Gusto Pricing gusto.com/product/pricing | 20 | 0.29% | 20 | 2.1% | 8 |
| Company-owned |
| 3 | Multi-state payroll solutions for business | Gusto gusto.com/product/payroll/multi-state | 16 | 0.23% | 16 | 1.7% | 3 |
| Company-owned |
| 10 | Gusto - Payroll and Benefits for Small Businesses gusto.com/product/payroll | 12 | 0.17% | 12 | 1.2% | 3 |
| Company-owned |
| 41 | Full-Service Payroll Services with Benefits and HR | Gusto gusto.com/product/full-service | 9 | 0.13% | 9 | 0.9% | 1 |
| Company-owned |
| 69 | Gusto: Online Payroll and HR for Small Businesses gusto.com | 6 | 0.09% | 6 | 0.6% | 5 |
| Company-owned |
| 70 | Frequently Asked Questions | Gusto #1 in Satisfaction Score gusto.com/product/faq | 6 | 0.09% | 6 | 0.6% | 5 |
| Company-owned |
| 100 | Gusto Pricing gusto.com/pricing | 5 | 0.07% | 5 | 0.5% | 5 |
| Company-owned |
| 137 | FICA and FLSA Tip Credits gusto.comsupport.gusto.com/article/112472520100000/FICA-and-FLSA-tip-credits | 5 | 0.07% | 5 | 0.5% | 1 |
| Company-owned |
| 194 | Employee Benefits Software for Small Business — Health, 401(k) & More gusto.com/product/benefits | 4 | 0.06% | 4 | 0.4% | 1 |
| Company-owned |
| 195 | Nanny & Household Payroll Services gusto.com/product/solutions/industry/nanny-household | 4 | 0.06% | 4 | 0.4% | 1 |
| Company-owned |
| 235 | 7 Best Payroll Software for Multistate Businesses in 2026 - Gusto gusto.com/resources/guides/best-multistate-payroll-software | 4 | 0.06% | 4 | 0.4% | 1 |
| Company-owned |
| 254 | Paychex Pricing: Plans, Costs & Custom Quotes Explained gusto.com/resources/guides/switch-payroll-providers/paychex-pricing | 3 | 0.04% | 3 | 0.3% | 3 |
| Company-owned |
| 270 | Gusto Help Center - Benefits gusto.comsupport.gusto.com | 3 | 0.04% | 3 | 0.3% | 3 |
| Company-owned |
| 367 | Payroll & HR services for Franchises | Gusto gusto.com/product/solutions/industry/franchise | 3 | 0.04% | 3 | 0.3% | 1 |
| Company-owned |
| 368 | Payroll & HR Solutions for Restaurants gusto.com/product/solutions/industry/restaurant | 3 | 0.04% | 3 | 0.3% | 1 |
| Company-owned |
| 423 | Enroll in or waive benefits gusto.comsupport.gusto.com/article/100166248100000/enroll-in-or-waive-benefits | 3 | 0.04% | 3 | 0.3% | 1 |
| Company-owned |
| 424 | Manage benefits with Gusto gusto.comsupport.gusto.com/article/220721164658117/manage-benefits-with-gusto | 3 | 0.04% | 3 | 0.3% | 1 |
| Company-owned |
| 496 | Gusto Products | Payroll and Much, Much More gusto.com/product | 2 | 0.03% | 2 | 0.2% | 2 |
| Company-owned |
| 497 | HR Templates and Tools | Gusto gusto.com/product/hr | 2 | 0.03% | 2 | 0.2% | 2 |
| Company-owned |
| 498 | Payroll Tax Management and Compliance Software - Gusto gusto.com/product/payroll/tax-management | 2 | 0.03% | 2 | 0.2% | 2 |
| Company-owned |
| 499 | Rippling Pricing: Plans, Modules & Add-On Costs gusto.com/resources/guides/switch-payroll-providers/rippling-pricing | 2 | 0.03% | 2 | 0.2% | 2 |
| Company-owned |
| 569 | Gusto vs. QuickBooks Payroll: Features, Pricing & Verdict (2026) gusto.com/product/compare/gusto-vs-quickbooks-payroll | 2 | 0.03% | 2 | 0.2% | 2 |
| Company-owned |
| 570 | How Gusto Works: How to Run Payroll in Gusto gusto.com/product/how-gusto-works | 2 | 0.03% | 2 | 0.2% | 2 |
| Company-owned |
| 571 | Gusto Integrations gusto.com/product/integrations | 2 | 0.03% | 2 | 0.2% | 2 |
| Company-owned |
| 572 | OnPay Pricing 2026: Payroll Plans & Costs gusto.com/resources/guides/switch-payroll-providers/onpay-pricing | 2 | 0.03% | 2 | 0.2% | 2 |
| Company-owned |
| 777 | HR Compliance Services for Small Business gusto.com/product/hr/compliance | 2 | 0.03% | 2 | 0.2% | 1 |
| Company-owned |
| 778 | Payroll for Multiple Businesses & Companies | Gusto gusto.com/product/solutions/size/multiple-businesses | 2 | 0.03% | 2 | 0.2% | 1 |
| Company-owned |
| 779 | TriNet Pricing 2026: PEO Costs, Quotes & Fees gusto.com/resources/guides/switch-payroll-providers/trinet-pricing | 2 | 0.03% | 2 | 0.2% | 1 |
| Company-owned |
| 979 | Set up and manage health benefits for your team in Gusto gusto.comsupport.gusto.com/article/106622032100000/set-up-and-manage-health-benefits-for-your-team-in-gusto | 2 | 0.03% | 2 | 0.2% | 1 |
| Company-owned |
| 980 | Gusto Help Center - Household (Nanny) employer payroll gusto.comsupport.gusto.com/article/106622326100000/Household-Nanny-employer-payroll | 2 | 0.03% | 2 | 0.2% | 1 |
| Company-owned |
| 981 | Manage tip wages, distributed service charges, and tip credits in Gusto gusto.comsupport.gusto.com/article/112472520100000/manage-tip-wages-distributed-service-charges-and-tip-credits-in-gusto-for-admins | 2 | 0.03% | 2 | 0.2% | 1 |
| Company-owned |
| 982 | Manage roles and permissions in Gusto gusto.comsupport.gusto.com/article/114138050100000/manage-roles-and-permissions-in-gusto-for-primary-admins | 2 | 0.03% | 2 | 0.2% | 1 |
| Company-owned |
| 983 | Gusto Help Center- Broker integration: Connect existing insurance plans to Gusto gusto.comsupport.gusto.com/article/220623140746493/broker-integration-connect-existing-insurance-plans-to-gusto | 2 | 0.03% | 2 | 0.2% | 1 |
| Company-owned |
| 984 | Let Gusto help you with state tax registration gusto.comsupport.gusto.com/article/222579327100000/let-gusto-help-you-with-state-tax-registration | 2 | 0.03% | 2 | 0.2% | 1 |
| Company-owned |
| 985 | Let Gusto help you with state tax registration gusto.comsupport.gusto.com/article/222579327100000/Let-Gusto-help-you-with-state-tax-registration | 2 | 0.03% | 2 | 0.2% | 1 |
| Company-owned |
| 986 | Add and pay non-US employees with Employer of Record (EOR) powered by Remote gusto.comsupport.gusto.com/article/231027160926237/Add-and-pay-non-US-employees-with-Employer-of-Record-EOR-powered-by-Remote | 2 | 0.03% | 2 | 0.2% | 1 |
| Company-owned |
| 987 | Hire non-US employees: Get started with Remote gusto.comsupport.gusto.com/article/260501172118150/hire-non-us-employees-get-started-with-remote | 2 | 0.03% | 2 | 0.2% | 1 |
| Company-owned |
| 988 | Gusto Help Center: Hire non-US employees: Get started with Remote gusto.comsupport.gusto.com/article/260501172118150/Hire-non-US-employees-Get-started-with-Remote | 2 | 0.03% | 2 | 0.2% | 1 |
| Company-owned |
| 1,059 | Best Payroll Software for One Employee in 2026 gusto.com/resources/guides/best-payroll-software-one-employee | 2 | 0.03% | 2 | 0.2% | 1 |
| Company-owned |
| 2,286 | Gusto Products | Payroll and HR Software for Small Businesses gusto.com/choose-gusto | 1 | 0.01% | 1 | 0.1% | 1 |
| Company-owned |
| 2,287 | How Gusto can help you compliantly pay and manage a ... gusto.com/company-news/how-gusto-helps-with-remote-hiring-compliance | 1 | 0.01% | 1 | 0.1% | 1 |
| Company-owned |
| 2,288 | Dolce - Gusto Integration Guide gusto.com/integrations/dolce | 1 | 0.01% | 1 | 0.1% | 1 |
| Company-owned |
| 2,289 | Gusto HR Resources Support Center Beta Terms gusto.com/legal/terms/hrsc | 1 | 0.01% | 1 | 0.1% | 1 |
| Company-owned |
| 2,290 | Broker Integration for Small Businesses - Gusto gusto.com/post-signup/benefits/broker-integration | 1 | 0.01% | 1 | 0.1% | 1 |
| Company-owned |
| 2,291 | ACA & 1095 Reporting Software - Gusto gusto.com/product/benefits/aca-compliance | 1 | 0.01% | 1 | 0.1% | 1 |
| Company-owned |
| 2,292 | ACA & 1095 Reporting Software | Gusto gusto.com/product/benefits/aca-reporting | 1 | 0.01% | 1 | 0.1% | 1 |
| Company-owned |
| 2,293 | Benefits Administration Software for SMBs - Gusto gusto.com/product/benefits/administration | 1 | 0.01% | 1 | 0.1% | 1 |
| Company-owned |
| 2,294 | Benefits Administration and Management Services for Business gusto.com/product/benefits/benefits-administration | 1 | 0.01% | 1 | 0.1% | 1 |
| Company-owned |
| 2,295 | Broker Integration for Small Businesses gusto.com/product/benefits/broker-integration | 1 | 0.01% | 1 | 0.1% | 1 |
| Company-owned |
| 2,296 | Group Health Insurance for Employees - Gusto gusto.com/product/benefits/health-insurance | 1 | 0.01% | 1 | 0.1% | 1 |
| Company-owned |
Normalized pages from gusto.com that AI research responses cited in this snapshot.
