Roofing Companies: AI Visibility Market Discovery Index

Benchmark Summary

Questions This Section Answers

• Which roofing brand leads the benchmark on valid recommendation coverage?
• How much did AI recommendations move across roofing brands in October 2026?
• What are the largest coverage gains and declines since the July 2026 baseline?

The Roofing Companies benchmark ended October 2026 with GAF as the coverage leader at 53.6% valid recommendation coverage, ahead of Owens Corning at 51.7%, a gap of 1.9 points. No brand recorded a significant month-over-month move in October 2026, so the month reads as mixed rather than directional.

Across the full series, the largest coverage increase from the July 2026 baseline came from Atlas Roofing, which rose to 26.2% valid recommendation coverage in October 2026 from 20.4% in July 2026, up 5.8 points. The largest coverage decline from baseline was DECRA, which fell to 0.0% in October 2026 from 0.9% in July 2026, down 0.9 points.

The benchmark began with 800 prompt-surface observations in each month and produced 534 qualified observations in October 2026 after qualification, compared with 533 in July 2026.

Current Benchmark at a Glance

Qualified surface breadth counts the canonical AI/search surface families with at least one qualified observation: ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode. Readings across August 2026 and September 2026 sat between the two months shown above but are not used as comparison columns here.

For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Roofing Companies

Research Scope and Qualification

Questions This Section Answers

• How many prompts qualify for the public roofing benchmark out of the raw collection?

The public benchmark is narrower than the raw collection universe by design.

Brand-level percentages use the qualified observations as the public denominator, not the raw collection. AI Visibility Market Discovery Methodology

Current Brand Standings

Questions This Section Answers

• Which roofing brands lead on presence, coverage, and top-three rates?
• How do rank-one rates differ between GAF and Owens Corning despite similar coverage?
• Which tracked brands show the weakest recommendation coverage?

This table is the primary current-month benchmark view.

How to Read the Standings

• Presence rate: Share of qualified observations where the brand is mentioned in the AI response.
• Valid recommendation coverage: Share of qualified observations where the brand appears in a valid recommendation shortlist.
• Top-three rate: Share of qualified observations where the brand appears in the first three recommendation positions.
• Rank-one rate: Share of qualified observations where the brand is the first recommendation.
• Net sentiment: Positive minus negative mention sentiment, scaled by total mentions.

For formulas and denominator rules, see AI Visibility Market Discovery Metric Definitions.

Recommendation Coverage Movement

Questions This Section Answers

• Which roofing brand posted the largest coverage gain since the July 2026 baseline?
• Why did DECRA's recommendation coverage fall to zero in October 2026?

Largest Increase: Atlas Roofing

Atlas Roofing recorded valid recommendation coverage of 26.2% in October 2026, up from 20.4% in July 2026, a gain of 5.8 points from baseline. That rise is the largest baseline-to-current gain among tracked brands. The brand appeared in 140 valid recommendation shortlists out of 534 qualified observations in October 2026, compared with 109 out of 533 in July 2026. Presence moved from 37.0% in July 2026 to 35.6% in October 2026, a decline of 1.4 points that sits within normal month-to-month variation. After a peak of 27.5% in September 2026, coverage eased 1.3 points into October 2026, a single month's decline and not yet a trend.

Largest Decline: DECRA

DECRA recorded valid recommendation coverage of 0.0% in October 2026, down from 0.9% in July 2026, a decline of 0.9 points from baseline. The brand appeared in 0 valid recommendation shortlists out of 534 qualified observations in October 2026, compared with 5 out of 533 in July 2026. Presence fell from 3.2% in July 2026 to 0.4% in October 2026, a decline of 2.8 points. The brand registered 0.0% coverage in both September 2026 and October 2026 following a gradual step down of 0.9% in July 2026, 0.2% in August 2026 and 0.0% in September 2026.

Category Leader: GAF

GAF leads the index at 53.6% valid recommendation coverage in October 2026, up from 48.4% in July 2026, a gain of 5.2 points from baseline. TAMKO is not a category leader but is the only watch item in the current series, having moved up in each of the three months since July 2026, from 10.1% in July 2026 to 12.4% in October 2026. Its cumulative movement remains within normal variation and does not yet meet the threshold for a trend.

Recommendation Placement Snapshot

Questions This Section Answers

• Why do GAF and Owens Corning show a 17.6-point gap in rank-one rate despite similar coverage?
• How do top-three rates compare across the leading roofing brands?

Coverage alone does not show how prominently a brand is recommended. Among the leading brands in October 2026, GAF held the highest rank-one rate at 28.8%, while Owens Corning recorded 11.2% and CertainTeed recorded 10.5%.

Similar coverage can still hide different first-position rates: GAF and Owens Corning stand close on coverage in October 2026 at 53.6% and 51.7%, but they differ by 17.6 points in rank-one rate at 28.8% versus 11.2%.

Buyer-Intent Distribution

Questions This Section Answers

• What buyer-intent classes does the current roofing benchmark measure?

In both July 2026 and October 2026, all qualified observations fell into the Brand Recommendation class.

The current public series measures Brand Recommendation discovery and does not yet contain qualified observations in the Pricing & Value or Multi-Brand Comparison classes.

This public benchmark covers the brand-recommendation moment. Paid plans track all 10 buying moments for your company, including pricing, comparisons and alternatives. Compare plans

Historical Measurement Record

Questions This Section Answers

• Did GAF hold the coverage lead across every measurement since July 2026?
• How did qualified observation counts and leaders shift month to month?

This is an evergreen benchmark URL. New measurements are added to the same report.

Evidence and Source Layer

The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and, where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment. It is not automatically proof that the source caused the recommendation.

Scope Boundaries

This public benchmark does not measure:

• Market share or sales attribution
• Every possible AI response to a given query
• Organic-search ranking positions
• Social mention volume
• Private or sponsored channels (for example, brand-specific apps or paid placements)
• Causality from a metric movement alone

Top 10 Cited Domains

Questions This Section Answers

• Which domains do AI platforms cite most when recommending roofing brands?
• How concentrated are citations, and how much is spread across other domains?

Across all AI platform responses in October 2026, the benchmark observed 6,946 citations across 1,192 unique domains.

Citations are broadly distributed: the ten most-cited domains account for a combined 36.9% of all citations, and the remaining 63.1% is spread across 1,182 other domains. Two tracked brands' own domains appear in the top ten, gaf.com at rank five with 196 citations (2.8%) and certainteed.com at rank nine with 100 citations (1.4%). The mix is led by retail and marketplace sources such as lowes.com and homedepot.com, alongside general platforms such as google.com, youtube.com and reddit.com, with review and editorial sources such as consumerreports.org also represented.

About This Benchmark

The LLM Authority Index AI Visibility Market Discovery Index tracks how AI search and chat surfaces discover, evaluate, and recommend brands in a category. Each monthly measurement follows the same research protocol, so category-level standings are comparable over time.

• AI Visibility Market Discovery Methodology
• AI Visibility Market Discovery Metric Definitions
• AI Visibility Market Discovery Research Standards
• Modeled AI Visibility Authority Value

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The public industry benchmark shows category-level standings. A company-level Authority Index can go deeper, showing how a brand appears across specific AI surfaces, geographies, and question types, with actionable steps to improve presence and recommendation rates.

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