Credit Card Processing Companies: AI Market Discovery Index

Tracking how AI platforms recommend credit card processing companies. This public AI Market Discovery Index is updated monthly since July 2026.

Mark Huntley, J.D.
By Mark Huntley, J.D.Growth Strategist & AI Discovery Analyst
8 minutes read

Benchmark Summary

Adyen remained the coverage leader in September 2026 with 47.7% valid recommendation coverage, down from 53.4% in July 2026. The gap to the next-closest brand narrowed to 17.7 points, with Braintree at 30.0%. The largest coverage increase this month belonged to Stax Payments, which rose from 0.0% in August 2026 to 7.7% in September 2026. The largest decline was recorded by Stax, which fell from 18.8% in August 2026 to 0.0% in September 2026, continuing a two-month decline from 29.6% in July 2026. The Stax brand recorded no valid recommendations in the current month.

The month included notable movement, with the emergence of the Stax Payments name as a distinct classification (7.7% in September 2026) alongside the decline of the Stax brand. Authorize.Net, Merchant One, Payline Data, and Payment Depot also recorded significant declines over the baseline-to-current series.

The benchmark began with 800 prompt-surface observations in each month, producing 417 qualified observations in September 2026 after qualification.

AI recommendation trend

valid recommendation coverage, Jul 2026 to Sep 2026

0%15%30%45%60%Jul 2026Aug 2026Sep 2026
  • Adyen47.7%
  • Braintree30.0%
  • Authorize.Net23.5%
  • Checkout.com12.7%
  • Stax Payments7.7%
  • Payment Depot6.0%
  • Payoneer4.3%
  • Elavon3.8%
  • Dharma Merchant Services2.6%
  • Lightspeed1.4%
  • NMI1.4%
  • Heartland Payment Systems1.2%
  • Payline Data1.2%
  • Host Merchant Services1.0%
  • Nuvei1.0%
  • Flagship Merchant Services0.5%
  • Merchant One0.5%
  • SpotOn0.5%
  • WePay0.5%
  • Melio Payments0.2%
  • PaySimple0.2%
  • Revel Systems0.2%
  • Shift4 Payments0.2%
  • BluePay0.0%
  • CDGcommerce0.0%
  • Clearent0.0%
  • EMS Electronic Merchant Systems0.0%
  • Gravity Payments0.0%
  • Olo0.0%
  • Payanywhere0.0%
  • Payroc0.0%
  • Paytrace0.0%
  • Pineapple Payments0.0%
  • Priority0.0%
  • Priority Commerce0.0%
  • ProPay0.0%
  • Sekure Merchant Solutions0.0%
  • Stax0.0%
  • USAePay0.0%

Current Benchmark at a Glance

Measure

July 2026

September 2026

Movement

Qualified benchmark observations

395

417

Up 22

Tracked brands

37

37

No change

Qualified surface breadth

6

6

No change

Recommendation-shaped answer share

39.5%

28.3%

Down 11.2 points

Valid recommendation shortlist share

66.3%

56.6%

Down 9.7 points

Leader by valid recommendation coverage

Adyen (53.4%)

Adyen (47.7%)

Adyen remained leader

Qualified surface breadth counts the number of canonical AI/search surface families with at least one qualified observation: ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode. The intermediate month of August 2026 saw 478 qualified observations and a 25.1% recommendation-shaped answer share before settling at 417 observations in September 2026.

For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Credit Card Processing Companies

Research Scope and Qualification

The public benchmark is narrower than the raw collection universe by design.

Research stage

July 2026

September 2026

What it represents

Source prompt-surface observations

800

800

Total prompt-surface collection

Unique questions

551

602

Distinct question forms

Brand / competitor mentions

800

800

Prompts mentioning a tracked brand

Relevant observations

571

657

On-topic prompt responses

Irrelevant observations

229

143

Off-topic prompt responses

Qualified benchmark observations

395

417

Public denominator for measurement

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Brand-level percentages use the qualified observations as the public denominator, not the raw collection. See AI Market Discovery Methodology.

Current Brand Standings

Brand

Presence rate

Valid recommendation coverage

Top-three rate

Rank-one rate

Net sentiment

Adyen

80.8%

47.7%

22.1%

2.6%

0.8

Braintree

55.6%

30.0%

13.4%

0.7%

0.7

Authorize.Net

45.8%

23.5%

2.6%

1.0%

0.7

Checkout.com

24.7%

12.7%

1.9%

0.5%

0.7

Stax Payments

10.3%

7.7%

1.7%

0.2%

1.0

Payment Depot

7.2%

6.0%

0.7%

0.2%

1.0

Payoneer

6.7%

4.3%

0.2%

0.0%

0.8

Elavon

12.2%

3.8%

0.7%

0.0%

0.5

Dharma Merchant Services

3.1%

2.6%

0.7%

0.0%

0.9

NMI

3.6%

1.4%

0.5%

0.2%

0.5

Lightspeed

2.6%

1.4%

0.7%

0.0%

0.6

Heartland Payment Systems

1.2%

1.2%

0.0%

0.0%

1.0

Payline Data

1.7%

1.2%

0.2%

0.0%

1.0

Nuvei

3.4%

1.0%

0.2%

0.0%

0.7

Host Merchant Services

1.4%

1.0%

0.2%

0.0%

1.0

WePay

0.5%

0.5%

0.0%

0.0%

1.0

Flagship Merchant Services

0.7%

0.5%

0.0%

0.0%

0.7

SpotOn

0.5%

0.5%

0.0%

0.0%

1.0

Merchant One

1.2%

0.5%

0.0%

0.0%

0.8

Clearent

0.2%

0.0%

0.0%

0.0%

0.0

EMS Electronic Merchant Systems

0.0%

0.0%

0.0%

0.0%

0.0

Gravity Payments

0.7%

0.0%

0.0%

0.0%

0.0

Melio Payments

0.5%

0.2%

0.2%

0.2%

0.5

PaySimple

1.0%

0.2%

0.0%

0.0%

0.5

Revel Systems

0.2%

0.2%

0.0%

0.0%

1.0

Shift4 Payments

1.0%

0.2%

0.0%

0.0%

0.5

BluePay

0.5%

0.0%

0.0%

0.0%

0.0

CDGcommerce

0.0%

0.0%

0.0%

0.0%

0.0

Olo

0.0%

0.0%

0.0%

0.0%

0.0

Payanywhere

1.0%

0.0%

0.0%

0.0%

0.0

Payroc

0.2%

0.0%

0.0%

0.0%

0.0

Paytrace

0.5%

0.0%

0.0%

0.0%

0.0

Pineapple Payments

0.0%

0.0%

0.0%

0.0%

0.0

Priority

0.2%

0.0%

0.0%

0.0%

0.0

Priority Commerce

0.0%

0.0%

0.0%

0.0%

0.0

ProPay

0.0%

0.0%

0.0%

0.0%

0.0

Sekure Merchant Solutions

0.0%

0.0%

0.0%

0.0%

0.0

Stax

0.0%

0.0%

0.0%

0.0%

0.0

USAePay

0.0%

0.0%

0.0%

0.0%

0.0

How to Read the Standings

  • Presence rate: share of qualified observations where the brand is mentioned.
  • Valid recommendation coverage: share of qualified observations where the brand appears in a clear recommendation.
  • Top-three rate: share of qualified observations where the brand appears among the top three recommended options.
  • Rank-one rate: share of qualified observations where the brand is the first recommended option.
  • Net sentiment: positive mentions minus negative mentions divided by total mentions.

For formulas and denominator rules, see AI Market Discovery Metric Definitions.

Recommendation Coverage Movement

Brand

July 2026

September 2026

Movement since baseline

Adyen

53.4%

47.7%

Down 5.7 points

Authorize.Net

33.4%

23.5%

Down 9.9 points

BluePay

0.0%

0.0%

No change

Braintree

25.3%

30.0%

Up 4.7 points

CDGcommerce

0.2%

0.0%

Down 0.2 points

Checkout.com

12.7%

12.7%

No change

Clearent

0.0%

0.0%

No change

Dharma Merchant Services

4.0%

2.6%

Down 1.4 points

Elavon

6.8%

3.8%

Down 3.0 points

EMS Electronic Merchant Systems

0.0%

0.0%

No change

Flagship Merchant Services

0.5%

0.5%

No change

Gravity Payments

0.8%

0.0%

Down 0.8 points

Heartland Payment Systems

0.5%

1.2%

Up 0.7 points

Host Merchant Services

0.2%

1.0%

Up 0.8 points

Lightspeed

0.8%

1.4%

Up 0.6 points

Melio Payments

0.5%

0.2%

Down 0.3 points

Merchant One

2.8%

0.5%

Down 2.3 points

NMI

1.8%

1.4%

Down 0.4 points

Nuvei

1.3%

1.0%

Down 0.3 points

Olo

0.0%

0.0%

No change

Payanywhere

0.2%

0.0%

Down 0.2 points

Payline Data

6.1%

1.2%

Down 4.9 points

Payment Depot

10.9%

6.0%

Down 4.9 points

Payoneer

3.3%

4.3%

Up 1.0 points

Payroc

0.2%

0.0%

Down 0.2 points

PaySimple

0.0%

0.2%

Up 0.2 points

Paytrace

0.2%

0.0%

Down 0.2 points

Pineapple Payments

0.0%

0.0%

No change

Priority

0.0%

0.0%

No change

Priority Commerce

0.2%

0.0%

Down 0.2 points

ProPay

0.0%

0.0%

No change

Revel Systems

0.0%

0.2%

Up 0.2 points

Sekure Merchant Solutions

0.0%

0.0%

No change

Shift4 Payments

0.5%

0.2%

Down 0.3 points

SpotOn

0.0%

0.5%

Up 0.5 points

Stax

29.6%

0.0%

Down 29.6 points

Stax Payments

0.0%

7.7%

Up 7.7 points

USAePay

0.0%

0.0%

No change

WePay

0.2%

0.5%

Up 0.3 points

Largest Increase: Stax Payments

Stax Payments rose from 0.0% valid recommendation coverage in August 2026 to 7.7% in September 2026. The brand appeared in 43 of 417 qualified observations in September 2026, a presence rate of 10.3%, with 32 of those appearances qualifying as valid recommendations for the 7.7% coverage rate. The shift to the Stax Payments name in the current month corresponds with the decline of the Stax brand, which recorded no valid recommendations in September 2026.

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Largest Decline: Stax

Stax declined in each of the two months since July 2026, falling from 29.6% valid recommendation coverage in July 2026 to 0.0% in September 2026. The intermediate decline from 18.8% in August 2026 to 0.0% in September 2026 was the largest single-month move for the brand, a drop of 18.8 points. The brand recorded no valid recommendations in September 2026 qualified observations.

Significant Declines: Authorize.Net, Merchant One, Payline Data, Payment Depot

Authorize.Net fell from 33.4% valid recommendation coverage in July 2026 to 23.5% in September 2026, down 9.9 points. Merchant One declined from 2.8% in July 2026 to 0.5% in September 2026, down 2.3 points. Payline Data fell from 6.1% in July 2026 to 1.2% in September 2026, down 4.9 points. Payment Depot declined from 10.9% in July 2026 to 6.0% in September 2026, down 4.9 points. Each of these movements exceeded normal month-to-month variation for the respective brand across the series.

Category Leader: Adyen

Adyen remains the category leader with 47.7% valid recommendation coverage in September 2026, compared with 53.4% in July 2026. The baseline-to-current change is within normal month-to-month variation, and Adyen has held the top position in every month of this series. The brand's top-three rate was 22.1% in September 2026 compared with 13.4% in July 2026, and its rank-one rate was 2.6% compared with 1.5% in July 2026.

Recommendation Placement Snapshot

Coverage shows how often a brand is recommended, but not how prominently. Adyen held a 22.1% top-three rate and a 2.6% rank-one rate in September 2026, compared with 13.4% and 1.5% respectively in July 2026. Braintree recorded a 13.4% top-three rate and a 0.7% rank-one rate in September 2026, compared with 5.6% and 0.0% in July 2026. Authorize.Net held a 2.6% top-three rate and a 1.0% rank-one rate in September 2026.

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The paid deep-dive adds competitor threat profiles, the gap matrix, citation failure map, platform-by-platform recovery roadmap, and client-specific economic modeling.

Brand

September 2026 top-three rate

September 2026 rank-one rate

July 2026 top-three rate

July 2026 rank-one rate

Adyen

22.1%

2.6%

13.4%

1.5%

Braintree

13.4%

0.7%

5.6%

0.0%

Authorize.Net

2.6%

1.0%

3.5%

0.2%

Authorize.Net and Braintree held different overall coverage levels in September 2026, and Authorize.Net's rank-one rate of 1.0% shows that similar or lower top-three placement can still carry different first-position rates.

Buyer-Intent Distribution

In each month, the qualified observations fell into the brand recommendation class.

Buyer-intent class

July 2026

September 2026

Brand Recommendation

395

417

Pricing & Value

0

0

Multi-Brand Comparison

0

0

Total qualified observations

395

417

The current public series measures brand-recommendation discovery only and does not yet contain qualified observations in the pricing and value or multi-brand comparison classes.

Historical Measurement Record

This is an evergreen benchmark URL. New measurements are added to the same report.

Measurement

Qualified observations

Coverage leader

Leader coverage

Largest coverage movement

July 2026

395

Adyen

53.4%

Baseline month (no prior comparison)

August 2026

478

Adyen

46.9%

Stax, down 10.8 points to 18.8%

September 2026

417

Adyen

47.7%

Stax, down 18.8 points to 0.0%

Evidence and Source Layer

The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment. It is not automatically proof that the source caused the recommendation.

Scope Boundaries

This public benchmark does not measure market share, attributable sales, every possible AI response, organic-search ranking, social mention volume, private or sponsored channels, or causality from a metric movement alone. Differences between months reflect shifts in AI-generated recommendations across the measured public surfaces and are not attributable to any single cause without further analysis. The benchmark cannot distinguish platform behavior from measurement effects.

About This Benchmark

The LLM Authority Index AI Market Discovery Index measures how often credit card processing companies are mentioned and recommended across major AI chat and search surfaces. The benchmark uses a structured methodology to qualify observations and measure presence, recommendation coverage, placement, and sentiment. For more detail, see these research links:

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