Money Transfer Fintech: AI Market Discovery Index

Benchmark Summary

BookMyForex leads the Money Transfer Fintech AI Market Discovery Index with valid recommendation coverage of 50.4% in August 2026, up slightly from 50.3% in July 2026. Wise follows at 47.3%, down from 52.8% in July 2026, leaving a 3.1 percentage point gap between the two leaders.

The largest coverage increase belongs to ExTravelMoney, which rose to 12.7% in August 2026 from 9.6% in July 2026. The largest coverage decline belongs to Revolut, which fell to 14.3% in August 2026 from 19.4% in July 2026.

Wise's 5.5 point drop came despite its size. Revolut's decline went beyond normal month-to-month variation. BookMyForex, ExTravelMoney, Instarem, moneyHOP, Niyo, and Wise remained within normal variation this month.

The benchmark produced 567 qualified observations in August 2026, up from 509 in July 2026.

Current Benchmark at a Glance

Qualified surface breadth counts the canonical AI/search surface families with at least one qualified observation: ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode. All six families registered qualified observations in both months.

For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of how AI search is recommending Money Transfer Fintech

Research Scope and Qualification

Brand-level percentages use the qualified observations as the public denominator, not the raw collection.

AI Market Discovery Methodology

Current Brand Standings

How to Read the Standings

• Presence rate: Share of qualified observations in which the brand is mentioned at all.
• Valid recommendation coverage: Share of qualified observations in which the brand receives a clear recommendation.
• Top-three rate: Share of qualified observations in which the brand appears among the top three recommendations.
• Rank-one rate: Share of qualified observations in which the brand is the first recommendation.
• Net sentiment: Positive minus negative mention sentiment, scaled to a 0 to 1 range.

For formulas and denominator rules, see AI Market Discovery Metric Definitions.

Recommendation Coverage Movement

Largest Decline: Revolut

Revolut's coverage decline went beyond normal month-to-month variation. Revolut's valid recommendation coverage fell to 14.3% from 19.4% in July 2026. Its presence rate also declined, falling to 36.7% in August 2026 from 43.4% in July 2026. Its top-three rate fell to 10.4% in August 2026 from 13.4% in July 2026, and its rank-one rate fell to 1.2% from 2.2% over the same period. Net sentiment held steady at 0.51, close to its July 2026 level of 0.54.

Category Leader: BookMyForex

BookMyForex remains the category leader with a 50.4% coverage rate, though the move was small. Its top-three rate rose to 37.9% in August 2026 from 37.1% in July 2026, and its rank-one rate rose to 19.1% from 17.3% over the same period.

Six of the seven tracked brands registered only small movements in August 2026, within normal month-to-month variation. BookMyForex, ExTravelMoney, Instarem, moneyHOP, Niyo, and Wise are all classified as stable.

Recommendation Placement Snapshot

Coverage alone does not show how prominently a brand is recommended. Placement rates show whether a brand appears in the top three and whether it is the first recommendation.

Wise and BookMyForex have similar top-three rates in August 2026, but Wise holds a stronger first-position rate at 24.5% versus BookMyForex's 19.1%. Similar coverage can still hide different first-position rates.

Buyer-Intent Distribution

All 567 qualified observations in August 2026 fell into the Brand Recommendation class.

The current public series cannot answer pricing, value, or head-to-head comparison questions. It measures brand recommendation discovery and does not yet contain qualified observations in the Pricing & Value or Multi-Brand Comparison classes.

Historical Measurement Record

New measurements are added to the same report.

Evidence and Source Layer

The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and, where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment, not proof that the source caused the recommendation.

Scope Boundaries

This public benchmark does not measure:

• Market share or sales attribution
• Every possible AI response or surface
• Organic-search ranking performance
• Social mention volume
• Private or sponsored channels
• Causality from a metric movement alone

About This Benchmark

The LLM Authority Index AI Market Discovery Index tracks how AI and search surfaces present brands across the discovery journey, measuring presence, recommendation coverage, placement, and sentiment on a consistent monthly basis. The benchmark uses a fixed methodology so that movements reflect real changes in AI surface behavior rather than changes in measurement.

• AI Market Discovery Methodology
• AI Market Discovery Metric Definitions
• AI Market Discovery Research Standards
• Modeled AI Authority Value

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