Money Transfer Fintech: AI Visibility Market Discovery Index

Benchmark Summary

Questions This Section Answers

• Which money transfer brand leads the AI Visibility Market Discovery Index in October 2026, and how wide is the gap to second place?
• Which brands recorded the largest coverage gain and the largest decline since July 2026?

Wise leads the Money Transfer Fintech AI Visibility Market Discovery Index with valid recommendation coverage of 51.9% in October 2026, down from 52.8% in July 2026. BookMyForex follows at 43.1%, down from 50.3% in July 2026, leaving an 8.8 percentage point gap between the two leaders. October 2026 was a quiet month for the category as a whole, with no tracked brand moving beyond normal month-to-month variation, though BookMyForex is classified as a significant decliner across the full baseline-to-current series.

The largest coverage increase since July 2026 belongs to ExTravelMoney, which rose to 11.5% in October 2026 from 9.6% in July 2026. The largest coverage decline belongs to BookMyForex, which fell to 43.1% in October 2026 from 50.3% in July 2026, a decline of 7.2 points concentrated in the two most recent months of the series.

The benchmark began with 800 prompt-surface observations in each month and produced 557 qualified observations after qualification in October 2026, up from 509 in July 2026.

Current Benchmark at a Glance

Qualified surface breadth counts the canonical AI/search surface families with at least one qualified observation: ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode. All six families registered qualified observations in October 2026. August 2026 and September 2026 sat between the baseline and current months, with Wise leading on coverage in September 2026 at 50.7%.

For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Money Transfer Fintech

Research Scope and Qualification

Questions This Section Answers

• How many prompt-surface observations qualified for the October 2026 benchmark, and what happened to the rest?
• Why are brand-level percentages calculated against qualified observations rather than the full collection?

Brand-level percentages use the qualified observations as the public denominator, not the raw collection.

Every brand-level rate in this report is calculated against the qualified benchmark observation count for its month, not the raw collection total.

AI Visibility Market Discovery Methodology

Current Brand Standings

Questions This Section Answers

• Where does each tracked money transfer brand stand on presence, valid recommendation coverage, and top-three rate?
• Which brand holds the strongest rank-one rate, and how do the other brands' first-position rates compare?

How to Read the Standings

• Presence rate: Share of qualified observations in which the brand is mentioned at all.
• Valid recommendation coverage: Share of qualified observations in which the brand receives a clear recommendation.
• Top-three rate: Share of qualified observations in which the brand appears among the top three recommendations.
• Rank-one rate: Share of qualified observations in which the brand is the first recommendation.
• Net sentiment: Positive minus negative mention sentiment, scaled to a 0 to 1 range.

For formulas and denominator rules, see AI Visibility Market Discovery Metric Definitions.

moneyHOP: Current Position and Competitive Gap

Questions This Section Answers

• How does moneyHOP's presence rate, recommendation coverage, and rank-one rate compare with the rest of the tracked money transfer brands?
• Why is moneyHOP's AI-surface presence failing to convert into qualified recommendation coverage?

moneyHOP is the smallest brand on the current benchmark, with a presence rate of 1.8%, valid recommendation coverage of 0.5%, a top-three rate of 0.4%, a rank-one rate of 0.0%, and net sentiment of 0.30 in October 2026. Its valid recommendation coverage has moved from 0.6% in July 2026 to 0.5% in October 2026, a decline of 0.1 points, leaving the brand effectively flat at the bottom of the category across the full baseline-to-current series.

Wise records 51.9% on valid recommendation coverage, while moneyHOP stands at 0.5%. The more important issue is what that gap means for moneyHOP's recommendation position: even the smallest other tracked competitors — Instarem at 6.8% and ExTravelMoney at 11.5% — convert into a qualified recommendation at several times moneyHOP's rate. moneyHOP's own presence rate of 1.8% is the lowest in the category, and only 0.5 points of qualified observations convert into an actual recommendation, meaning the brand's limited AI-surface presence is almost entirely failing to translate into being recommended. This is a material gap, not a narrow one, and it has not closed across the Jul–Oct 2026 series while the category leader continues to extend its placement advantage (top-three rate up to 48.5%, rank-one rate up to 31.4%) over the same period.

Highest-priority diagnostic: Why is moneyHOP's AI-surface presence (1.8%) failing to convert into qualified recommendation coverage (0.5%), and what is driving the near-total absence from the recommendation set that every other tracked brand — including the smallest competitors — has achieved at materially higher rates?

Recommendation Coverage Movement

Questions This Section Answers

• Which money transfer brand showed the largest coverage increase since July 2026, and what drove it?
• Why is BookMyForex classified as a significant decliner, and how did its placement metrics move in the opposite direction?

Largest Increase: ExTravelMoney

ExTravelMoney's valid recommendation coverage rose to 11.5% in October 2026 from 9.6% in July 2026, an increase of 1.9 points. Its top-three rate rose to 10.9% from 6.1% in July 2026, a rise of 4.8 points. Its presence rate, however, fell to 19.2% in October 2026 from 24.6% in July 2026, a decline of 5.4 points. The brand is classified as stable on the primary coverage metric across the series.

Largest Decline: BookMyForex

BookMyForex's valid recommendation coverage declined to 43.1% in October 2026 from 50.3% in July 2026, a decrease of 7.2 points. This is the only movement in the category classified as a significant change across the baseline-to-current series, with the decline concentrated in the two most recent months. Its presence rate fell to 68.2% from 78.4% in July 2026, down 10.2 points. Its placement metrics moved in the opposite direction: its top-three rate rose to 38.8% from 37.1%, and its rank-one rate rose to 21.0% from 17.3%. The brand is classified as a significant decliner on coverage.

Category Leader: Wise

Wise holds the category lead on valid recommendation coverage at 51.9% in October 2026, down from 52.8% in July 2026. Its coverage has moved up in each of the two most recent months, narrowing the gap to its July 2026 level. Its top-three rate rose to 48.5% from 40.5% in July 2026, a rise of 8.0 points. Its rank-one rate rose to 31.4% from 26.3% over the same span. The brand is classified as stable on the primary coverage metric.

Watch Item: Instarem

Instarem rose in each of the three months since July 2026, reaching 6.8% in October 2026 from 5.5% in July 2026, a cumulative increase of 1.3 points that remains within normal month-to-month variation. This is not yet a trend.

Recommendation Placement Snapshot

Questions This Section Answers

• Which money transfer brands appear most often in the top three, and which holds the strongest first-position rate?
• How can similar coverage hide different first-position rates across brands?

Coverage alone does not show how prominently a brand is recommended. Placement rates show whether a brand appears in the top three and whether it is the first recommendation.

Wise holds the strongest first-position rate at 31.4% in October 2026, versus BookMyForex's 21.0% and Niyo's 10.6%. Similar coverage can still hide different first-position rates.

Buyer-Intent Distribution

All 557 qualified observations in October 2026 fell into the Brand Recommendation class.

The current public series measures brand recommendation discovery and does not yet contain qualified observations in the Pricing & Value or Multi-Brand Comparison classes.

Historical Measurement Record

Questions This Section Answers

• Which brand has led valid recommendation coverage across each month of the series?
• What were the largest coverage movements recorded in each measurement month?

New measurements are added to the same report.

Evidence and Source Layer

Questions This Section Answers

• What does the citation data capture about the information environment behind these recommendations?
• Why is source presence not the same as proof that a source caused the recommendation?

The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and, where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment. It is not automatically proof that the source caused the recommendation.

Scope Boundaries

This public benchmark does not measure:

• Market share or sales attribution
• Every possible AI response or surface
• Organic-search ranking performance
• Social mention volume
• Private or sponsored channels
• Causality from a metric movement alone

Top 10 Cited Domains

Questions This Section Answers

• Which domains are cited most often across AI platform responses, and how concentrated are those citations?
• How many of the top cited domains are owned by tracked money transfer brands?

Across all AI platform responses in this measurement period, 5,186 citations were observed across 867 unique domains.

Citations are concentrated at the top of the distribution: the ten most-cited domains account for 44.4% of all citations, while the remaining 857 unique domains share the rest. Five of the ten domains are owned by tracked brands in this benchmark (wise.com, bookmyforex.com, revolut.com, extravelmoney.com, and goniyo.com), meaning brand-owned pages are a major part of the source environment. The remaining top domains include a search engine (google.com), a general video platform (youtube.com), a travel operator (thomascook.in), a currency data site (xe.com), and an Indian financial comparison site (paisabazaar.com).

About This Benchmark

The LLM Authority Index AI Visibility Market Discovery Index tracks how AI and search surfaces present brands across the discovery journey, measuring presence, recommendation coverage, placement, and sentiment on a consistent monthly basis. The benchmark uses a fixed methodology so that movements reflect real changes in AI surface behavior rather than changes in measurement.

• AI Visibility Market Discovery Methodology
• AI Visibility Market Discovery Metric Definitions
• AI Visibility Market Discovery Research Standards
• Modeled AI Visibility Authority Value

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