Medical Malpractice Lawyers: AI Market Discovery Index

Benchmark Summary

Morgan & Morgan led the Medical Malpractice Lawyers benchmark with valid recommendation coverage of 39.3% in September 2026. The next-closest brand, The Cochran Firm, held valid recommendation coverage of 11.5% in September 2026, a gap of 27.8 points. The largest coverage decline among tracked brands was Munley Law, which fell to 4.9% in September 2026 from 18.2% in July 2026. No brand recorded a coverage increase beyond normal month-to-month variation in September 2026.

Movement in September 2026 was significant for three brands: Lubin & Meyer, Morgan & Morgan, and Munley Law all declined beyond normal variation. Morgan & Morgan has declined in each of the two months since July 2026, from 53.5% in July 2026 to 47.5% in August 2026, then to 39.3% in September 2026. Munley Law followed the same two-month downward path, from 18.2% in July 2026 to 11.1% in August 2026, then to 4.9% in September 2026. Lubin & Meyer declined to 1.1% in September 2026 from 5.7% in July 2026. The Cochran Firm rose to 19.8% in August 2026 before settling at 11.5% in September 2026, a move that fell within normal variation across the full series.

The benchmark began with 636 prompt-surface observations in September 2026 and produced 183 qualified observations after qualification.

Current Benchmark at a Glance

Qualified surface breadth counts the canonical AI/search surface families with at least one qualified observation: ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode. All six families were represented in each month of the series.

For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Medical Malpractice Lawyers

Research Scope and Qualification

The public benchmark is narrower than the raw collection universe by design. Qualification removes observations that do not meet relevance or eligibility standards.

Brand-level percentages use the qualified observations as the public denominator, not the raw collection. See the AI Market Discovery Methodology for full details.

Current Brand Standings

This table shows the current-month benchmark view, sorted by valid recommendation coverage.

How to Read the Standings

• Presence rate: Share of qualified observations where the brand is mentioned in any form.
• Valid recommendation coverage: Share of qualified observations where the brand appears in a valid recommendation shortlist.
• Top-three rate: Share of qualified observations where the brand appears in the top three recommended positions.
• Rank-one rate: Share of qualified observations where the brand is the first or only recommendation.
• Net sentiment: Positive mentions minus negative mentions, divided by total mentions, on a scale from -1 to 1.

For formulas and denominator rules, see AI Market Discovery Metric Definitions.

Recommendation Coverage Movement

Largest Decline: Morgan & Morgan

Morgan & Morgan held valid recommendation coverage of 39.3% in September 2026, down from 53.5% in July 2026, a decline of 14.2 points beyond normal month-to-month variation. Presence remained high at 91.8%, so the decline was concentrated in placement rather than discoverability. The top-three rate fell to 29.5% in September 2026 from 47.2% in July 2026, and the rank-one rate fell to 20.8% from 35.9% over the same period. Morgan & Morgan declined in each of the two months since July 2026.

Also Declining: Munley Law

Munley Law fell to valid recommendation coverage of 4.9% in September 2026 from 18.2% in July 2026, a decline of 13.3 points beyond normal variation. Presence also fell, from 21.4% in July 2026 to 8.2% in September 2026. The top-three rate dropped to 4.9% from 17.0%, and the rank-one rate fell to 0.0%. Munley Law declined in each of the two months since July 2026.

Also Declining: Lubin & Meyer

Lubin & Meyer fell to valid recommendation coverage of 1.1% in September 2026 from 5.7% in July 2026, a decline of 4.6 points beyond normal variation. The top-three rate dropped to 1.1% in September 2026 from 5.0% in July 2026. The rank-one rate fell to 0.0% from 1.3% over the same period. Coverage rose slightly to 6.2% in August 2026 before falling sharply in September 2026.

Category Leader: Morgan & Morgan

Morgan & Morgan led the category in September 2026 with valid recommendation coverage of 39.3%, ahead of The Cochran Firm at 11.5%. The brand also held the highest presence rate at 91.8% and the highest top-three rate at 29.5%. Morgan & Morgan was the first-position recommendation in 38 of 183 qualified observations in September 2026.

Recommendation Placement Snapshot

Coverage alone does not show how prominently a brand is recommended. The table below compares top-three and rank-one rates for the leading brands.

Morgan & Morgan converted a large share of its coverage into first-position placement, at 20.8% in September 2026, while The Cochran Firm and Munley Law rarely appeared as the first or only recommendation. Close coverage rates can still hide very different first-position rates across brands.

Buyer-Intent Distribution

All qualified observations in both months fell into the Brand Recommendation class of discovery.

The current public series measures brand recommendation discovery only and does not yet contain qualified observations in the pricing or multi-brand comparison classes.

Historical Measurement Record

This is an evergreen benchmark URL. New measurements are added to the same report.

Evidence and Source Layer

The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and, where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment. It is not automatically proof that the source caused the recommendation.

Scope Boundaries

This public benchmark does not measure:

• Market share or sales attribution
• Every possible AI response to a given query
• Organic-search ranking positions
• Social media mention volume
• Private or sponsored channels
• Causality from a metric movement alone

About This Benchmark

The LLM Authority Index AI Market Discovery Index tracks how brands appear in AI-generated answers across major AI and search surfaces. Each monthly measurement captures presence, recommendation behavior, placement, and sentiment from qualified observations, providing a consistent view of brand visibility in AI discovery.

• AI Market Discovery Methodology
• AI Market Discovery Metric Definitions
• AI Market Discovery Research Standards
• Modeled AI Authority Value

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The public industry benchmark shows category-level standings. A company-level Authority Index can go deeper into your brand's specific AI visibility, recommendation performance, and competitive positioning.

The public percentage cannot identify the prompts, competitors, or sources causing the result.

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