Medical Malpractice Lawyers: AI Visibility Market Discovery Index

Benchmark Summary

Questions This Section Answers

• How far ahead of the next-closest medical malpractice brand was Morgan & Morgan?
• Which brands showed movement beyond normal month-to-month variation in October 2026?

Morgan & Morgan led the Medical Malpractice Lawyers benchmark with valid recommendation coverage of 53.1% in October 2026. The next-closest brand, The Cochran Firm, held valid recommendation coverage of 10.6% in October 2026, a gap of 42.5 points. The largest coverage increase among tracked brands was Lubin & Meyer, which rose to 1.9% in October 2026 from 1.1% in September 2026, a move that fell within normal month-to-month variation. The largest coverage decline was Munley Law, which fell to 3.8% in October 2026 from 18.2% in July 2026, a decline of 14.4 points beyond normal variation.

Movement in October 2026 was significant for one brand: Munley Law declined beyond normal variation. Morgan & Morgan rose to 53.1% in October 2026 from 39.3% in September 2026, a move of 13.8 points beyond normal month-to-month variation. Across the full series, Morgan & Morgan has held the lead in each of the four months since July 2026, ranging from 53.5% in July 2026 to 39.3% in September 2026, then to 53.1% in October 2026. Munley Law has declined in each of the three months since July 2026, from 18.2% in July 2026 to 11.1% in August 2026, then to 4.9% in September 2026, then to 3.8% in October 2026. The Cochran Firm declined to 10.6% in October 2026 from 15.7% in July 2026, a move that fell within normal variation.

The benchmark began with 643 prompt-surface observations in October 2026 and produced 160 qualified observations after qualification.

Current Benchmark at a Glance

Qualified surface breadth counts the canonical AI/search surface families with at least one qualified observation: ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode. All six families were represented in each month of the series.

For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Medical Malpractice Lawyers

Research Scope and Qualification

Questions This Section Answers

• How many prompt-surface observations qualified for the public medical malpractice benchmark?
• Which observations were excluded before brands were scored?

The public benchmark is narrower than the raw collection universe by design. Qualification removes observations that do not meet relevance or eligibility standards.

Brand-level percentages use the qualified observations as the public denominator, not the raw collection. See the AI Visibility Market Discovery Methodology for full details.

Current Brand Standings

Questions This Section Answers

• Which medical malpractice lawyers rank highest on valid recommendation coverage?
• How do presence rate, top-three rate, and rank-one rate differ across the tracked brands?

This table shows the current-month benchmark view, sorted by valid recommendation coverage.

How to Read the Standings

• Presence rate: Share of qualified observations where the brand is mentioned in any form.
• Valid recommendation coverage: Share of qualified observations where the brand appears in a valid recommendation shortlist.
• Top-three rate: Share of qualified observations where the brand appears in the top three recommended positions.
• Rank-one rate: Share of qualified observations where the brand is the first or only recommendation.
• Net sentiment: Positive mentions minus negative mentions, divided by total mentions, on a scale from -1 to 1.

For formulas and denominator rules, see AI Visibility Market Discovery Metric Definitions.

Recommendation Coverage Movement

Questions This Section Answers

• Which medical malpractice brand saw the largest coverage decline since the baseline measurement?
• How did Morgan & Morgan's coverage shift across the four measurements?

Largest Increase: Lubin & Meyer

Lubin & Meyer held valid recommendation coverage of 1.9% in October 2026, up from 1.1% in September 2026, a move of 0.8 points that fell within normal month-to-month variation, and down from 5.7% in July 2026. This is not yet a trend. Coverage fell sharply in September 2026 before recovering modestly in October 2026, giving the brand a one-month upward streak. The top-three rate also stood at 1.9% in October 2026, matching its valid recommendation coverage, with net sentiment at 1.0, the highest among tracked brands.

Largest Decline: Munley Law

Munley Law fell to valid recommendation coverage of 3.8% in October 2026 from 18.2% in July 2026, a decline of 14.4 points beyond normal variation. Presence also fell, from 21.4% in July 2026 to 5.0% in October 2026. The top-three rate dropped to 1.9% from 17.0%, and the rank-one rate fell to 0.0% from 0.6%. Munley Law declined in each of the three months since July 2026.

Category Leader: Morgan & Morgan

Morgan & Morgan led the category in October 2026 with valid recommendation coverage of 53.1%, ahead of The Cochran Firm at 10.6%. The brand also held the highest presence rate at 96.2% and the highest top-three rate at 35.6%. Morgan & Morgan was the first-position recommendation in 48 of 160 qualified observations in October 2026. Coverage moved to 53.1% in October 2026 from 39.3% in September 2026, a rise of 13.8 points beyond normal month-to-month variation, ending a brief two-month decline since July 2026.

Recommendation Placement Snapshot

Questions This Section Answers

• How often did Morgan & Morgan appear as the first or only recommendation compared with The Cochran Firm and Munley Law?

Coverage alone does not show how prominently a brand is recommended. The table below compares top-three and rank-one rates for the leading brands.

Morgan & Morgan converted a large share of its coverage into first-position placement, at 30.0% in October 2026, while The Cochran Firm and Munley Law rarely appeared as the first or only recommendation. Close coverage rates can still hide very different first-position rates across brands.

Buyer-Intent Distribution

All qualified observations in both months fell into the Brand Recommendation class of discovery.

The current public series measures brand recommendation discovery only and does not yet contain qualified observations in the pricing or multi-brand comparison classes.

Historical Measurement Record

This is an evergreen benchmark URL. New measurements are added to the same report.

Top 10 Cited Domains

Questions This Section Answers

• Which domains were cited most often across AI and search surfaces in this medical malpractice benchmark?
• How concentrated are citations among the leading domains, and which tracked brand's own site appears in the top 10?

The benchmark observed 5,111 citations across 1,575 unique domains in this measurement period.

Citations are heavily concentrated at the top of the distribution: the leading two domains, google.com and forthepeople.com, together account for 28.5% of all citations, while the remaining eight domains in the top 10 each hold less than 2.5%. One tracked brand's own domain appears in the top 10: cochranfirm.com, associated with The Cochran Firm, ranked seventh with 49 citations. The mix is broad in type, spanning a search platform, a legal-services site, an encyclopedia, video and social platforms, legal-trade and business news outlets, and one official brand site.

Evidence and Source Layer

The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and, where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment. It is not automatically proof that the source caused the recommendation.

Scope Boundaries

This public benchmark does not measure:

• Market share or sales attribution
• Every possible AI response to a given query
• Organic-search ranking positions
• Social media mention volume
• Private or sponsored channels
• Causality from a metric movement alone

About This Benchmark

The LLM Authority Index AI Visibility Market Discovery Index tracks how brands appear in AI-generated answers across major AI and search surfaces. Each monthly measurement captures presence, recommendation behavior, placement, and sentiment from qualified observations, providing a consistent view of brand visibility in AI discovery.

• AI Visibility Market Discovery Methodology
• AI Visibility Market Discovery Metric Definitions
• AI Visibility Market Discovery Research Standards
• Modeled AI Visibility Authority Value

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