Medical Spas: AI Market Discovery Index

Benchmark Summary

Milan Laser Hair Removal leads the Medical Spas benchmark in August 2026 with a valid recommendation coverage of 16.1%, narrowly ahead of LaserAway at 15.4%. The largest coverage increase was Restore Hyper Wellness, which rose from 0.3% in July 2026 to 0.7% in August 2026. The largest coverage decline was LaserAway, falling from 35.9% in July 2026 to 15.4% in August 2026.

The month recorded significant movement across the category, with six brands — Ever/Body, LaserAway, Milan Laser Hair Removal, SEV Laser, Skin Laundry, and SkinSpirit — declining beyond normal month-to-month variation. The category recorded broad declines in valid recommendation coverage from July to August 2026, with the two highest-coverage brands showing the largest drops. The benchmark began with 800 prompt-surface observations in each month and produced 149 qualified observations in August 2026 after qualification.

Current Benchmark at a Glance

Qualified surface breadth counts the canonical AI surface families (ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode) with at least one qualified observation. All six families were present in both months.

For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Medical Spas

Research Scope and Qualification

The public benchmark is narrower than the raw collection universe by design.

Brand-level percentages use the qualified observations as the public denominator, not the raw collection. AI Market Discovery Methodology

Current Brand Standings

How to Read the Standings

• Presence rate: share of qualified observations in which the brand is mentioned.
• Valid recommendation coverage: share of qualified observations in which the brand receives a clear, attributable recommendation.
• Top-three rate: share of qualified observations in which the brand appears among the top three recommendations.
• Rank-one rate: share of qualified observations in which the brand is the first recommendation.
• Net sentiment: positive minus negative mentions divided by total mentions, on a scale from -1 to +1. This describes benchmark framing of mentions, not independent customer sentiment.

For formulas and denominator rules, see AI Market Discovery Metric Definitions.

Recommendation Coverage Movement

Largest Increase: Restore Hyper Wellness

Restore Hyper Wellness posted the only coverage increase, rising from 0.3% in July 2026 to 0.7% in August 2026, an increase of 0.4 points. The move is within normal month-to-month variation and not yet a trend. Presence rose from 2.0% to 4.0% over the same period.

Largest Decline: LaserAway

LaserAway recorded the largest coverage decline, falling from 35.9% in July 2026 to 15.4% in August 2026, a drop of 20.5 points. The decline was consistent across placement metrics: top-three rate fell from 30.9% to 8.7%, and rank-one rate fell from 9.2% to 2.7%. Net sentiment also eased from 0.5 to 0.2.

Category Leader: Milan Laser Hair Removal

Milan Laser Hair Removal is the current coverage leader at 16.1% in August 2026, down from 34.9% in July 2026. Despite a decline of 18.8 points, the brand holds a narrow edge over LaserAway at 15.4%. Its rank-one rate of 4.0% in August 2026 is the highest in the category.

Other Significant Declines

SEV Laser fell from 22.7% in July 2026 to 8.7% in August 2026, a drop of 14.0 points, with top-three rate declining from 17.3% to 3.4%. SkinSpirit declined from 9.5% to 4.0%, a drop of 5.5 points. Ever/Body and Skin Laundry both fell to 0.0% from 2.0%, each a decline of 2.0 points. Brands classified as stable include Body Details, Ideal Image, Restore Hyper Wellness, and Sono Bello.

Recommendation Placement Snapshot

Milan Laser Hair Removal and LaserAway share the same top-three rate of 8.7% in August 2026, yet Milan Laser Hair Removal converts more of those placements into the first position, with a rank-one rate of 4.0% versus 2.7%. Similar coverage can still hide different first-position rates.

Buyer-Intent Distribution

The qualified observations in August 2026 all fell into the brand recommendation class.

The current public series measures brand recommendation discovery and does not yet contain qualified observations in the pricing & value or multi-brand comparison classes.

Historical Measurement Record

Evidence and Source Layer

The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and, where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment. It is not automatically proof that the source caused the recommendation.

Scope Boundaries

This public benchmark does not measure market share, attributable sales, every possible AI response, organic-search ranking, social mention volume, private or sponsored channels, or causality from a metric movement alone.

About This Benchmark

The LLM Authority Index AI Market Discovery Index tracks how AI systems discover, mention, and recommend brands across major AI surfaces. New measurements are added to the same evergreen report.

• AI Market Discovery Methodology
• AI Market Discovery Metric Definitions
• AI Market Discovery Research Standards
• Modeled AI Authority Value

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