Learning Management Systems: AI Market Discovery Index
Tracking how AI platforms recommend learning management systems. This public AI Market Discovery Index is updated monthly since July 2026.

On this page
- 01Benchmark Summary
- 02Current Benchmark at a Glance
- 03Research Scope and Qualification
- 04Current Brand Standings
- 05How to Read the Standings
- 06Recommendation Coverage Movement
- 07Largest Decline: TalentLMS
- 08Broader Declines Across the Category
- 09Category Leader: Docebo
- 10Recommendation Placement Snapshot
- 11Buyer-Intent Distribution
- 12Historical Measurement Record
Benchmark Summary
Docebo and TalentLMS are tied for the lead in the Learning Management Systems category in August 2026, each holding 7.4% valid recommendation coverage. Docebo takes the top rank on the strength of a higher rank-one rate (1.6% versus TalentLMS's 1.1%). No tracked brand recorded a significant increase in valid recommendation coverage this month. All ten tracked brands recorded significant declines in valid recommendation coverage compared with July 2026, the widest being TalentLMS (44.8% to 7.4%, down 37.4 points) and the narrowest being D2L Brightspace (7.9% to 0.7%, down 7.2 points). Moodle also recorded a large decline, from 39.8% to 5.8%.
The current benchmark reflects movement across every tracked brand rather than an isolated shift: each brand's decline in valid recommendation coverage exceeded the threshold for significant movement in this series. The underlying prompt collection totaled 800 prompt-surface observations in July 2026 and 600 in August 2026, producing 467 and 447 qualified observations respectively after qualification.
AI recommendation trend
valid recommendation coverage, Jul 2026 to Aug 2026
- Docebo-33.5% · beyond normal variationJul 202640.9%Aug 20267.4%
- TalentLMS-37.4% · beyond normal variationJul 202644.8%Aug 20267.4%
- Moodle-34.0% · beyond normal variationJul 202639.8%Aug 20265.8%
- Canvas (Instructure)-29.8% · beyond normal variationJul 202634.7%Aug 20264.9%
- Absorb LMS-27.1% · beyond normal variationJul 202631.3%Aug 20264.2%
- 360Learning-25.3% · beyond normal variationJul 202628.7%Aug 20263.4%
- Cornerstone OnDemand-9.3% · beyond normal variationJul 202612.2%Aug 20262.9%
- SAP Litmos-8.1% · beyond normal variationJul 202610.3%Aug 20262.2%
- Blackboard (Anthology)-17.1% · beyond normal variationJul 202617.8%Aug 20260.7%
- D2L Brightspace-7.2% · beyond normal variationJul 20267.9%Aug 20260.7%
Current Benchmark at a Glance
Measure | Jul 2026 | Aug 2026 | Movement |
|---|---|---|---|
Qualified benchmark observations | 467 | 447 | Down 20 |
Tracked brands | 10 | 10 | No change |
Qualified surface breadth | 6 | 6 | No change |
Recommendation-shaped answer share | 34.5% | 6.3% | Down 28.2 points |
Valid recommendation shortlist share | 48.0% | 8.5% | Down 39.5 points |
Leader by valid recommendation coverage | TalentLMS | Docebo | Changed |
Qualified surface breadth counts the number of canonical AI surface families with at least one qualified observation: ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode.
For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Learning Management Systems
Research Scope and Qualification
The public benchmark is narrower than the raw collection universe by design. The following table shows how observations moved through the research stages.
Research stage | Jul 2026 | Aug 2026 | What it represents |
|---|---|---|---|
Source prompt-surface observations | 800 | 600 | Total prompts collected across AI surfaces |
Unique questions | 468 | 461 | Distinct questions after deduplication |
Brand / competitor mentions | 800 | 600 | Prompts mentioning at least one tracked brand |
Relevant observations | 569 | 526 | Prompts relevant to the category |
Irrelevant observations | 231 | 74 | Prompts not relevant to the category |
Qualified benchmark observations | 467 | 447 | Public denominator for brand metrics |
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Brand-level percentages use the qualified observations as the public denominator, not the raw collection. AI Market Discovery Methodology
Current Brand Standings
Brand | Presence rate | Valid recommendation coverage | Top-three rate | Rank-one rate | Net sentiment |
|---|---|---|---|---|---|
Docebo | 15.9% | 7.4% | 4.9% | 1.6% | 0.54 |
TalentLMS | 16.6% | 7.4% | 3.1% | 1.1% | 0.50 |
Moodle | 17.9% | 5.8% | 2.0% | 0.7% | 0.43 |
Canvas (Instructure) | 15.9% | 4.9% | 2.0% | 1.3% | 0.41 |
Absorb LMS | 6.0% | 4.3% | 0.7% | 0.0% | 0.78 |
360Learning | 4.9% | 3.4% | 0.7% | 0.0% | 0.73 |
Cornerstone OnDemand | 7.2% | 2.9% | 2.0% | 0.7% | 0.44 |
SAP Litmos | 4.7% | 2.2% | 0.7% | 0.0% | 0.62 |
D2L Brightspace | 2.7% | 0.7% | 0.0% | 0.0% | 0.50 |
Blackboard (Anthology) | 8.5% | 0.7% | 0.0% | 0.0% | 0.08 |
How to Read the Standings
- Presence rate: share of qualified observations where the brand is mentioned, regardless of recommendation status.
- Valid recommendation coverage: share of qualified observations where the brand appears in a valid recommendation shortlist.
- Top-three rate: share of qualified observations where the brand appears in the first three recommendation positions.
- Rank-one rate: share of qualified observations where the brand is the first recommendation.
- Net sentiment: positive minus negative mention tone, divided by total mentions, ranging from -1 to 1.
For formulas and denominator rules, see AI Market Discovery Metric Definitions.
Recommendation Coverage Movement
Brand | Jul 2026 | Aug 2026 | Movement since baseline |
|---|---|---|---|
360Learning | 28.7% | 3.4% | Down 25.3 points |
Absorb LMS | 31.3% | 4.2% | Down 27.1 points |
Blackboard (Anthology) | 17.8% | 0.7% | Down 17.1 points |
Canvas (Instructure) | 34.7% | 4.9% | Down 29.8 points |
Cornerstone OnDemand | 12.2% | 2.9% | Down 9.3 points |
D2L Brightspace | 7.9% | 0.7% | Down 7.2 points |
Docebo | 40.9% | 7.4% | Down 33.5 points |
Moodle | 39.8% | 5.8% | Down 34.0 points |
SAP Litmos | 10.3% | 2.2% | Down 8.1 points |
TalentLMS | 44.8% | 7.4% | Down 37.4 points |
Largest Decline: TalentLMS
TalentLMS fell 37.4 percentage points, from 44.8% valid recommendation coverage in July 2026 to 7.4% in August 2026. This was the largest single-month decline in the category. Presence rate dropped from 79.7% to 16.6%, and top-three rate fell from 23.5% to 3.1% over the same period.
Broader Declines Across the Category
Moodle declined 34.0 points from 39.8% to 5.8%, Docebo declined 33.5 points from 40.9% to 7.4%, and Canvas (Instructure) declined 29.8 points from 34.7% to 4.9%. Absorb LMS fell 27.1 points from 31.3% to 4.2%, and 360Learning fell 25.3 points from 28.7% to 3.4%. The smallest movement in the category was D2L Brightspace, down 7.2 points from 7.9% to 0.7%, followed by SAP Litmos, down 8.1 points from 10.3% to 2.2%. Blackboard (Anthology) and Cornerstone OnDemand also recorded significant declines.
Category Leader: Docebo
Docebo holds the top position at 7.4% valid recommendation coverage in August 2026, tied with TalentLMS. Rankings compressed considerably from July 2026, when the leader TalentLMS held 44.8% coverage and the gap to second-place Docebo stood at 3.9 points. In August 2026, the top-two gap is 0 points, with Moodle trailing at 5.8%.
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Recommendation Placement Snapshot
Coverage alone does not show how prominently a brand is recommended. Placement rates reveal whether a brand appears early in recommendation shortlists or farther down.
Brand | Aug 2026 top-three rate | Aug 2026 rank-one rate | Jul 2026 top-three rate | Jul 2026 rank-one rate |
|---|---|---|---|---|
Docebo | 4.9% | 1.6% | 23.1% | 10.7% |
TalentLMS | 3.1% | 1.1% | 23.5% | 9.0% |
Canvas (Instructure) | 2.0% | 1.3% | 20.8% | 16.5% |
Moodle | 2.0% | 0.7% | 16.9% | 5.6% |
Tight coverage gaps can still hide different first-position rates. Docebo and TalentLMS show identical coverage at 7.4%, but Docebo's rank-one rate of 1.6% exceeds TalentLMS's 1.1%.
Buyer-Intent Distribution
In August 2026, all qualified observations fell into the Brand Recommendation class, where users asked for direct brand suggestions.
Buyer-intent class | Jul 2026 | Aug 2026 |
|---|---|---|
Brand Recommendation | 467 | 447 |
Pricing & Value | 0 | 0 |
Multi-Brand Comparison | 0 | 0 |
Total qualified observations | 467 | 447 |
The current public series measures brand recommendation discovery specifically and does not yet contain qualified observations in the pricing or multi-brand comparison classes.
Historical Measurement Record
This is an evergreen benchmark URL. New measurements are added to the same report.
Measurement | Qualified observations | Coverage leader | Leader coverage | Largest coverage movement |
|---|---|---|---|---|
Jul 2026 | 467 | TalentLMS | 44.8% | TalentLMS down 37.4 points |
Aug 2026 | 447 | Docebo | 7.4% | TalentLMS down 37.4 points |
Evidence and Source Layer
The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment. It is not automatically proof that the source caused the recommendation.
Scope Boundaries
This public benchmark does not measure market share, attributable sales, every possible AI response, organic-search ranking, social mention volume, private or sponsored channels, or causality from a metric movement alone.
About This Benchmark
The LLM Authority Index AI Market Discovery Index tracks how AI assistants surface and recommend brands across major AI and search surfaces. This neutral industry benchmark measures presence, recommendation coverage, placement, and sentiment for tracked brands in each category.
- AI Market Discovery Methodology
- AI Market Discovery Metric Definitions
- AI Market Discovery Research Standards
- Modeled AI Authority Value
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The public industry benchmark shows category-level standings. A company-level Authority Index can go deeper.
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