Healthcare & Medical Devices: AI Market Discovery Index
Tracking how AI platforms recommend healthcare & medical devices. This public AI Market Discovery Index is updated monthly since July 2026.

On this page
- 01Current Benchmark at a Glance
- 02Research Scope and Qualification
- 03Current Brand Standings
- 04How to Read the Standings
- 05Recommendation Coverage Movement
- 06Trividia Health
- 07Largest Increase: Prodigy Diabetes Care
- 08Category Leader: Abbott FreeStyle
- 09Recommendation Placement Snapshot
- 10Buyer-Intent Distribution
- 11Historical Measurement Record
- 12Evidence and Source Layer
Benchmark Summary
Abbott FreeStyle leads the Healthcare & Medical Devices category with 57.4% valid recommendation coverage in August 2026, down from 61.7% in July 2026. The gap to the next brand, Ascensia CONTOUR at 42.1% in August 2026, stands at 15.3 percentage points.
The largest coverage increase came from Prodigy Diabetes Care, which rose to 2.7% in August 2026 from 0.5% in July 2026. The largest coverage decline was Abbott FreeStyle, which fell to 57.4% in August 2026 from 61.7% in July 2026.
Prodigy Diabetes Care was the only brand whose movement exceeded normal month-to-month variation. All other tracked brands moved within normal variation this month.
The benchmark began with 800 prompt-surface observations in each month and produced 366 qualified observations in August 2026 after qualification.
AI recommendation trend
valid recommendation coverage, Jul 2026 to Aug 2026
- Abbott FreeStyle-4.3%Jul 202661.7%Aug 202657.4%
- Ascensia CONTOUR-2.1%Jul 202644.2%Aug 202642.1%
- Roche Accu-Chek-2.9%Jul 202633.5%Aug 202630.6%
- LifeScan OneTouch-2.3%Jul 202613.2%Aug 202610.9%
- Prodigy Diabetes Care+2.2% · beyond normal variationJul 20260.5%Aug 20262.7%
- Trividia Health-0.7%Jul 20261.0%Aug 20260.3%
Current Benchmark at a Glance
Measure | July 2026 | August 2026 | Movement |
|---|---|---|---|
Qualified benchmark observations | 394 | 366 | Down 28 |
Tracked brands | 6 | 6 | No change |
Qualified surface breadth | 6 | 6 | No change |
Recommendation-shaped answer share | 33.2% | 31.4% | Down 1.8 points |
Valid recommendation shortlist share | 57.4% | 57.1% | Down 0.3 points |
Leader by valid recommendation coverage | Abbott FreeStyle | Abbott FreeStyle | No change |
Qualified surface breadth counts the canonical AI/search surface families with at least one qualified observation: ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode.
Research Scope and Qualification
Research stage | July 2026 | August 2026 | What it represents |
|---|---|---|---|
Source prompt-surface observations | 800 | 800 | Raw collection universe |
Unique questions | 524 | 558 | Distinct questions asked |
Brand / competitor mentions | 595 | 593 | Prompts naming a tracked brand |
Relevant observations | 586 | 582 | On-topic responses |
Irrelevant observations | 9 | 11 | Off-topic responses |
Qualified benchmark observations | 394 | 366 | Public denominator |
Brand-level percentages use the qualified observations as the public denominator, not the raw collection. AI Market Discovery Methodology
For the strategic interpretation of this benchmark, read CiteWorks Studio’s analysis of how AI search is recommending Healthcare and Medical Devices.
Current Brand Standings
Brand | Presence rate | Valid recommendation coverage | Top-three rate | Rank-one rate | Net sentiment |
|---|---|---|---|---|---|
Abbott FreeStyle | 91.8% | 57.4% | 49.7% | 7.1% | 0.8 |
Ascensia CONTOUR | 50.8% | 42.1% | 39.1% | 29.2% | 0.9 |
Roche Accu-Chek | 38.5% | 30.6% | 22.4% | 2.2% | 0.9 |
LifeScan OneTouch | 20.5% | 10.9% | 7.9% | 0.3% | 0.7 |
Prodigy Diabetes Care | 3.5% | 2.7% | 2.2% | 0.0% | 0.8 |
Trividia Health | 4.4% | 0.3% | 0.3% | 0.0% | 0.1 |
How to Read the Standings
- Presence rate: share of qualified observations where the brand is mentioned at all.
- Valid recommendation coverage: share of qualified observations where the brand appears in a valid recommendation shortlist.
- Top-three rate: share of qualified observations where the brand appears in the top three recommended positions.
- Rank-one rate: share of qualified observations where the brand is the first recommendation.
- Net sentiment: positive minus negative mention tone, scaled.
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For formulas and denominator rules, see AI Market Discovery Metric Definitions.
Recommendation Coverage Movement
Brand | July 2026 | August 2026 | Movement since baseline |
|---|---|---|---|
Abbott FreeStyle | 61.7% | 57.4% | Down 4.3 points |
Ascensia CONTOUR | 44.2% | 42.1% | Down 2.1 points |
Roche Accu-Chek | 33.5% | 30.6% | Down 2.9 points |
LifeScan OneTouch | 13.2% | 10.9% | Down 2.3 points |
Prodigy Diabetes Care | 0.5% | 2.7% | Up 2.2 points |
Trividia Health | 1.0% | 0.3% | Down 0.7 points |
Trividia Health
Trividia Health records a 4.4% presence rate in August 2026, but valid recommendation coverage is 0.3%, with a 0.3% top-three rate, a 0.0% rank-one rate, and net sentiment of 0.1. Its valid recommendation coverage moved from 1.0% in July 2026 to 0.3% in August 2026, a change that remained within normal month-to-month variation.
Abbott FreeStyle records 57.4% valid recommendation coverage, while Trividia Health stands at 0.3%. The more important issue is that Trividia Health's 4.4% presence is converting into valid recommendation shortlist inclusion far less often than the category leader's visibility. The current benchmark does not establish why this gap exists, which makes understanding the mechanism behind the recommendation gap the clearest area requiring attention.
Highest-priority diagnostic: Which qualified prompts, AI/search surfaces, and evidence sources are associated with Trividia Health being mentioned but not entering the valid recommendation shortlist, and where are stronger peers being recommended instead?
Largest Increase: Prodigy Diabetes Care
Prodigy Diabetes Care rose to 2.7% valid recommendation coverage in August 2026 from 0.5% in July 2026, a movement of 2.2 percentage points that exceeded normal month-to-month variation. The brand's top-three rate moved to 2.2% in August 2026 from 0.0% in July 2026. Its presence rate reached 3.5% in August 2026 from 1.5% in July 2026. These are small absolute counts: the brand appeared in 10 qualified recommendations in August 2026.
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Category Leader: Abbott FreeStyle
Abbott FreeStyle remains the category leader at 57.4% valid recommendation coverage in August 2026, though this is down from 61.7% in July 2026. The brand's presence rate of 91.8% in August 2026 and top-three rate of 49.7% in August 2026 are both the highest in the category.
Recommendation Placement Snapshot
Coverage alone does not show how prominently a brand is recommended. Ascensia CONTOUR and Abbott FreeStyle illustrate this distinction: Abbott FreeStyle leads on coverage, while Ascensia CONTOUR leads on first-position placement.
Brand | August 2026 top-three rate | August 2026 rank-one rate | July 2026 top-three rate | July 2026 rank-one rate |
|---|---|---|---|---|
Abbott FreeStyle | 49.7% | 7.1% | 54.3% | 12.2% |
Ascensia CONTOUR | 39.1% | 29.2% | 40.9% | 24.6% |
Nearly identical coverage rates can hide different first-position rates: Ascensia CONTOUR's rank-one rate of 29.2% in August 2026 is well above Abbott FreeStyle's 7.1% in August 2026, despite Abbott FreeStyle's higher overall coverage.
Buyer-Intent Distribution
All qualified observations in both months fell into the Brand Recommendation class.
Buyer-intent class | July 2026 | August 2026 |
|---|---|---|
Brand Recommendation | 394 | 366 |
Pricing & Value | 0 | 0 |
Multi-Brand Comparison | 0 | 0 |
Total qualified observations | 394 | 366 |
The current public series measures Brand Recommendation discovery only and does not yet contain qualified observations in the Pricing & Value or Multi-Brand Comparison classes.
Historical Measurement Record
Measurement | Qualified observations | Coverage leader | Leader coverage | Largest coverage movement |
|---|---|---|---|---|
Jul 2026 (Baseline) | 394 | Abbott FreeStyle | 61.7% | 61.7% |
Aug 2026 | 366 | Abbott FreeStyle | 57.4% | Up 2.2 points (Prodigy Diabetes Care) |
Evidence and Source Layer
The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment. It is not automatically proof that the source caused the recommendation.
Scope Boundaries
This public benchmark does not measure:
- Market share or attributable sales
- Every possible AI response to every possible query
- Organic-search ranking performance
- Social mention volume
- Private or sponsored channels
- Causality from a metric movement alone
About This Benchmark
The LLM Authority Index AI Market Discovery Index is a neutral industry benchmark tracking how often brands are recommended across six canonical AI/search surface families. The benchmark records the change. It does not, by itself, establish why the change occurred.
- AI Market Discovery Methodology
- AI Market Discovery Metric Definitions
- AI Market Discovery Research Standards
- Modeled AI Authority Value
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