Fleet Tracking Software: AI Market Discovery Index
Tracking how AI platforms recommend fleet tracking software. This public AI Market Discovery Index is updated monthly since July 2026.
On this page
- 01Benchmark Summary
- 02Current Benchmark at a Glance
- 03Research Scope and Qualification
- 04Current Brand Standings
- 05How to Read the Standings
- 06Recommendation Coverage Movement
- 07Largest Decline: Verizon Connect
- 08Significant Decliner: Azuga
- 09Significant Decliner: Lytx
- 10Category Leader: Samsara
- 11Recommendation Placement Snapshot
- 12Buyer-Intent Distribution
Benchmark Summary
Samsara continues to lead the fleet tracking software category with 61.8% valid recommendation coverage in September 2026, down from 65.6% in July 2026. The gap to the next brand stands at 13.4 points, with Motive at 48.4% in September 2026, down from 49.7% in July 2026.
This month saw significant movement concentrated among three decliners. Verizon Connect recorded the largest coverage decline, falling to 42.8% in September 2026 from 50.9% in July 2026, a decline beyond normal month-to-month variation that extended into August 2026 at 46.5%. Azuga declined to 19.2% in September 2026 from 27.0% in July 2026, also beyond normal variation, though it rose 2.8 points from August 2026. Lytx fell to 2.9% in September 2026 from 8.6% in July 2026, declining in each of the two months since July 2026.
The benchmark began with 800 prompt-surface observations in each month and produced 552 qualified observations in September 2026 after qualification.
AI recommendation trend
valid recommendation coverage, Jul 2026 to Sep 2026
- Samsara61.8%
- Motive48.4%
- Geotab47.6%
- Verizon Connect42.8%
- Fleetio32.2%
- Azuga19.2%
- Teletrac Navman6.9%
- GPS Insight3.3%
- Lytx2.9%
- Fleet Complete (Acquiring Company PowerFleet)1.1%
Current Benchmark at a Glance
Measure | Jul 2026 | Sep 2026 | Movement |
|---|---|---|---|
Qualified benchmark observations | 489 | 552 | Up 63 |
Tracked brands | 10 | 10 | No change |
Qualified surface breadth | 6 | 6 | No change |
Recommendation-shaped answer share | 33.5% | 38.8% | Up 5.3 points |
Valid recommendation shortlist share | 64.8% | 62.1% | Down 2.7 points |
Leader by valid recommendation coverage | Samsara | Samsara | No change |
Qualified surface breadth counts the canonical AI/search surface families with at least one qualified observation: ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode. August 2026 also measured six qualified surface families with 525 observations.
For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Fleet Tracking Software
Research Scope and Qualification
The public benchmark is narrower than the raw collection universe by design.
Research stage | Jul 2026 | Sep 2026 | What it represents |
|---|---|---|---|
Source prompt-surface observations | 800 | 800 | Total observations collected |
Unique questions | 504 | 510 | Distinct questions after deduplication |
Brand / competitor mentions | 799 | 800 | Observations mentioning a brand or competitor |
Relevant observations | 661 | 742 | Observations relevant to the vertical |
Irrelevant observations | 138 | 58 | Observations outside the vertical scope |
Qualified benchmark observations | 489 | 552 | Public denominator for brand metrics |
Brand-level percentages use the qualified observations as the public denominator, not the raw collection. AI Market Discovery Methodology
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Current Brand Standings
Brand | Presence rate | Valid recommendation coverage | Top-three rate | Rank-one rate | Net sentiment |
|---|---|---|---|---|---|
Samsara | 94.6% | 61.8% | 52.9% | 29.3% | 0.75 |
Motive | 68.5% | 48.4% | 31.2% | 6.0% | 0.79 |
Geotab | 76.1% | 47.6% | 29.5% | 5.8% | 0.76 |
Verizon Connect | 72.6% | 42.8% | 21.9% | 4.7% | 0.70 |
Fleetio | 46.7% | 32.2% | 20.1% | 8.5% | 0.81 |
Azuga | 28.1% | 19.2% | 2.4% | 0.5% | 0.77 |
Teletrac Navman | 13.8% | 6.9% | 1.6% | 0.2% | 0.59 |
GPS Insight | 6.9% | 3.3% | 0.2% | 0.0% | 0.50 |
Lytx | 6.9% | 2.9% | 0.7% | 0.4% | 0.66 |
Fleet Complete (Acquiring Company PowerFleet) | 1.8% | 1.1% | 0.0% | 0.0% | 0.80 |
How to Read the Standings
- Presence rate: share of qualified observations where the brand appears in any capacity
- Valid recommendation coverage: share of qualified observations where the brand appears in a valid recommendation shortlist
- Top-three rate: share of qualified observations where the brand appears in the first three recommendation positions
- Rank-one rate: share of qualified observations where the brand is the first recommendation
- Net sentiment: positive mentions minus negative mentions divided by total mentions
For formulas and denominator rules, see AI Market Discovery Metric Definitions.
Recommendation Coverage Movement
Brand | Jul 2026 | Sep 2026 | Movement since baseline |
|---|---|---|---|
Azuga | 27.0% | 19.2% | Down 7.8 points |
Fleet Complete (Acquiring Company PowerFleet) | 0.4% | 1.1% | Up 0.7 points |
Fleetio | 37.6% | 32.2% | Down 5.4 points |
Geotab | 49.9% | 47.6% | Down 2.3 points |
GPS Insight | 3.9% | 3.3% | Down 0.6 points |
Lytx | 8.6% | 2.9% | Down 5.7 points |
Motive | 49.7% | 48.4% | Down 1.3 points |
Samsara | 65.6% | 61.8% | Down 3.8 points |
Teletrac Navman | 9.2% | 6.9% | Down 2.3 points |
Verizon Connect | 50.9% | 42.8% | Down 8.1 points |
August 2026 figures show a mixed pattern among the largest brands: Geotab rose to 51.6% before declining to 47.6% in September 2026, while Verizon Connect fell to 46.5% in August 2026 before declining further to 42.8% in September 2026.
Largest Decline: Verizon Connect
Verizon Connect recorded the largest coverage decline over the series, falling to 42.8% in September 2026 from 50.9% in July 2026, a movement beyond normal month-to-month variation. The brand declined in each of the two months since July 2026, with 46.5% in August 2026. Top-three rate fell to 21.9% in September 2026 from 30.5% in July 2026. Valid recommendation count dropped to 236 from 249 prior.
Significant Decliner: Azuga
Azuga declined to 19.2% in September 2026 from 27.0% in July 2026, beyond normal month-to-month variation. The brand dropped to 16.4% in August 2026 before recovering 2.8 points in September 2026, a move within normal variation. The recovery follows an 8.1-point decline in August, leaving Azuga well below its July baseline despite the bounce. Presence rate fell to 28.1% in September 2026 from 33.7% in July 2026. Valid recommendation count fell to 106 from 132 prior.
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Significant Decliner: Lytx
Lytx declined to 2.9% in September 2026 from 8.6% in July 2026, a movement beyond normal variation that continued with a 2.6 point drop from August 2026. Presence rate fell to 6.9% in September 2026 from 11.7% in July 2026. Valid recommendation count fell to 16 from 42 prior.
Category Leader: Samsara
Samsara remains the category leader at 61.8% in September 2026, down from 65.6% in July 2026, a decline within normal variation. Presence rose to 94.6% while top-three placement fell to 52.9%, showing a widening gap between awareness and first-choice positioning. Presence rate rose to 94.6% in September 2026 from 92.4% in July 2026, while top-three rate fell to 52.9% in September 2026 from 59.9% in July 2026.
Recommendation Placement Snapshot
Coverage alone does not show how prominently a brand is recommended. The leading brands show distinct placement patterns despite relatively close coverage levels.
Brand | Sep 2026 top-three rate | Sep 2026 rank-one rate | Jul 2026 top-three rate | Jul 2026 rank-one rate |
|---|---|---|---|---|
Samsara | 52.9% | 29.3% | 59.9% | 34.0% |
Motive | 31.2% | 6.0% | 26.4% | 4.7% |
Geotab | 29.5% | 5.8% | 30.7% | 8.6% |
Close coverage can still hide different first-position rates. Samsara leads rank-one placement at 29.3%, while Motive and Geotab sit at 6.0% and 5.8%, showing a 23-point first-choice gap despite similar coverage levels.
Buyer-Intent Distribution
All qualified observations in both months fell into the Brand Recommendation class.
Buyer-intent class | Jul 2026 | Sep 2026 |
|---|---|---|
Brand Recommendation | 489 | 552 |
Pricing & Value | 0 | 0 |
Multi-Brand Comparison | 0 | 0 |
Total qualified observations | 489 | 552 |
The current public series measures brand recommendation discovery and does not yet contain qualified observations in the pricing and value or multi-brand comparison classes. Price, value, and head-to-head comparison have no public signal in this data.
Historical Measurement Record
This is an evergreen benchmark URL. New measurements are added to the same report.
Measurement | Qualified observations | Coverage leader | Leader coverage | Largest coverage movement |
|---|---|---|---|---|
July 2026 | 489 | Samsara | 65.6% | Baseline month; no prior period for comparison |
August 2026 | 525 | Samsara | 62.3% | Azuga, down 10.6 points from July |
September 2026 | 552 | Samsara | 61.8% | Verizon Connect, down 8.1 points from July baseline |
Evidence and Source Layer
The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and, where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment. It is not automatically proof that the source caused the recommendation.
Scope Boundaries
This public benchmark does not measure:
- Market share or sales attribution
- Every possible AI response to a given query
- Organic-search ranking performance
- Social mention volume
- Private or sponsored channels
- Causality from a metric movement alone
About This Benchmark
The LLM Authority Index AI Market Discovery Index tracks how AI-assisted discovery surfaces present brands within a category. The index uses a fixed methodology across six canonical AI/search surface families to measure presence, recommendation coverage, placement, and sentiment month over month.
- AI Market Discovery Methodology
- AI Market Discovery Metric Definitions
- AI Market Discovery Research Standards
- Modeled AI Authority Value
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The public industry benchmark shows category-level standings. The public percentage cannot identify the prompts, competitors, or sources causing the result. A company-level Authority Index can go deeper.
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