Addiction Treatment Centers: AI Visibility Market Discovery Index

Tracking how AI platforms recommend addiction treatment centers. This public AI Visibility Market Discovery Index is updated monthly since July 2026.

Mark Huntley, J.D.
By Mark Huntley, J.D.Growth Strategist & AI Discovery Analyst
8 minutes read

Benchmark Summary

Questions This Section Answers

  • Which addiction treatment center led the benchmark in October 2026, and by how wide a margin?
  • How did the leader's recommendation coverage compare with the previous measurement?
  • What changed in the benchmark between July 2026 and October 2026?

Hazelden Betty Ford led the Addiction Treatment Centers benchmark in October 2026 with 18.5% valid recommendation coverage. The gap between Hazelden Betty Ford and the next brand, Caron Treatment Centers, stood at 16.7 percentage points in October 2026.

Hazelden Betty Ford recorded the largest coverage increase, rising to 18.5% in October 2026 from 2.8% in July 2026, a move beyond normal month-to-month variation. No tracked brand recorded a coverage decline beyond normal variation between July 2026 and October 2026. The largest decline belonged to The Recovery Village, which fell to 0.0% in October 2026 from 4.2% in July 2026.

The month-over-month picture shows Hazelden Betty Ford rising to 18.5% in October 2026 from 7.0% in September 2026, a significant monthly increase. Caron Treatment Centers edged up to 1.8% in October 2026 from 1.6% in September 2026. Recovery Centers of America returned to 0.9% in October 2026 after recording 0.0% in September 2026.

The benchmark drew on 435 prompt-surface observations in July 2026 and 662 in October 2026, producing 108 qualified observations in October 2026 after qualification.

AI recommendation trend

valid recommendation coverage, Jul 2026 to Oct 2026

0%10%20%30%40%Jul 2026Aug 2026Sep 2026Oct 2026
  • Hazelden Betty Ford18.5%
  • Caron Treatment Centers1.8%
  • Gateway Foundation0.9%
  • Recovery Centers of America0.9%
  • Acadia Healthcare0.0%
  • American Addiction Centers0.0%
  • Banyan Treatment Centers0.0%
  • BrightView0.0%
  • Jobscai0.0%
  • Phoenix House0.0%
  • The Recovery Village0.0%

Current Benchmark at a Glance

Measure

Jul 2026

Oct 2026

Movement

Qualified benchmark observations

72

108

Up 36

Tracked brands

10

11

Up 1

Qualified surface breadth

6

6

No change

Recommendation-shaped answer share

8.3%

24.1%

Up 15.8 points

Valid recommendation shortlist share

5.6%

18.5%

Up 12.9 points

Leader by valid recommendation coverage

The Recovery Village

Hazelden Betty Ford

Changed

September 2026 sat between the baseline and current months, with 128 qualified observations and a leader share of 7.0% for Hazelden Betty Ford. Qualified surface breadth counts the canonical AI surface families with at least one qualified observation in the month. The six families are ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode.

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For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Addiction Treatment Centers

Research Scope and Qualification

Questions This Section Answers

  • Why is the public benchmark narrower than the raw collection universe?
  • Which observations count toward the brand-level percentages?

The public benchmark is narrower than the raw collection universe by design. Brand-level percentages use the qualified observations as the public denominator, not the raw collection.

Research stage

Jul 2026

Oct 2026

What it represents

Source prompt-surface observations

435

662

Raw prompt-surface observations collected

Unique questions

343

505

Unique questions represented

Brand / competitor mentions

435

658

Prompts mentioning a tracked brand

Relevant observations

187

381

Relevance-qualified observations

Irrelevant observations

248

277

Observations outside benchmark scope

Qualified benchmark observations

72

108

Public denominator for brand-level rates

Brand-level percentages use the qualified observations as the public denominator, not the raw collection. See the AI Visibility Market Discovery Methodology for full details.

Current Brand Standings

Questions This Section Answers

  • Which addiction treatment centers qualified for the benchmark, and how does each rank on valid recommendation coverage?
  • How do presence rate and valid recommendation coverage tell different stories about a single brand?

Brand

Presence rate

Valid recommendation coverage

Top-three rate

Rank-one rate

Net sentiment

Hazelden Betty Ford

52.8%

18.5%

14.8%

13.0%

0.60

Caron Treatment Centers

7.4%

1.8%

0.0%

0.0%

0.75

Gateway Foundation

5.6%

0.9%

0.9%

0.0%

0.17

Recovery Centers of America

10.2%

0.9%

0.9%

0.0%

0.27

Acadia Healthcare

8.3%

0.0%

0.0%

0.0%

0.44

American Addiction Centers

62.0%

0.0%

0.0%

0.0%

0.03

Banyan Treatment Centers

0.9%

0.0%

0.0%

0.0%

1.00

BrightView

0.9%

0.0%

0.0%

0.0%

0.00

Jobscai

0.0%

0.0%

0.0%

0.0%

0.00

Phoenix House

2.8%

0.0%

0.0%

0.0%

1.00

The Recovery Village

22.2%

0.0%

0.0%

0.0%

0.00

How to Read the Standings

Presence rate is the share of qualified observations where the brand appears in any capacity. Valid recommendation coverage is the share of qualified observations where the brand receives a recommendation that is usable for a buyer decision. Top-three rate is the share of observations where the brand appears in one of the first three recommended positions. Rank-one rate is the share of observations where the brand is the single first recommendation. Net sentiment is the balance of positive over negative mentions, scaled from 0 to 1 where 1 is entirely positive.

For formulas and denominator rules, see AI Visibility Market Discovery Metric Definitions.

Want the full Authority Index

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Recommendation Coverage Movement

Questions This Section Answers

  • Which addiction treatment center recorded the largest recommendation coverage gain since the baseline?
  • Which brand's recommendation coverage declined the most after holding the benchmark lead?

Brand

Jul 2026

Oct 2026

Movement since baseline

Acadia Healthcare

0.0%

0.0%

No change

American Addiction Centers

2.8%

0.0%

Down 2.8 points

Banyan Treatment Centers

0.0%

0.0%

No change

BrightView

0.0%

0.0%

No change

Caron Treatment Centers

0.0%

1.8%

Up 1.8 points

Gateway Foundation

1.4%

0.9%

Down 0.5 points

Hazelden Betty Ford

2.8%

18.5%

Up 15.7 points

Jobscai

0.0%

0.0%

No change

Phoenix House

0.0%

0.0%

No change

Recovery Centers of America

2.8%

0.9%

Down 1.9 points

The Recovery Village

4.2%

0.0%

Down 4.2 points

The prior-to-current month moves show Hazelden Betty Ford rising to 18.5% in October 2026 from 7.0% in September 2026, beyond normal month-to-month variation, a significant monthly increase. Recovery Centers of America edged up to 0.9% in October 2026 from 0.0% in September 2026. Gateway Foundation recorded a second consecutive monthly increase, reaching 0.9% in October 2026 from 0.8% in September 2026.

Largest Increase: Hazelden Betty Ford

Hazelden Betty Ford's valid recommendation coverage rose to 18.5% in October 2026 from 2.8% in July 2026, a move beyond normal month-to-month variation. Its top-three rate reached 14.8% in October 2026 from 1.4% in July 2026, and its rank-one rate reached 13.0% from 1.4%. The brand recorded 20 valid recommendations in October 2026. Net sentiment stood at 0.60 in October 2026, up from 0.51 in July 2026. Its presence rate declined to 52.8% in October 2026 from 65.3% in July 2026, meaning its recommendations became more concentrated relative to its broader mention presence.

Largest Decline: The Recovery Village

The Recovery Village's valid recommendation coverage fell to 0.0% in October 2026 from 4.2% in July 2026. The brand held the benchmark lead at baseline in July 2026 with 4.2% coverage and has not recorded a valid recommendation since. Its top-three rate and rank-one rate both fell to 0.0% in October 2026 from 2.8% in July 2026. Presence rate declined to 22.2% in October 2026 from 27.8% in July 2026. The move is within normal month-to-month variation.

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Category Leader: Hazelden Betty Ford

Hazelden Betty Ford led the benchmark in October 2026 with 18.5% valid recommendation coverage. Its 20 valid recommendations exceeded the next highest brand, Caron Treatment Centers, which recorded 2 valid recommendations. Its coverage and placement rates rose beyond normal variation since July 2026, even as its presence rate declined over the same period, making it the only brand in the series classified as a significant riser on valid recommendation coverage.

Recommendation Placement Snapshot

Questions This Section Answers

  • Which brand converted its recommendation coverage into first-position placements in October 2026?
  • Why can two brands with identical coverage rates have very different top-three and rank-one outcomes?

Hazelden Betty Ford led the benchmark in both top-three and rank-one placement in October 2026. Its top-three rate of 14.8% and rank-one rate of 13.0% show that most of its recommendations placed it at the first position. Gateway Foundation and Recovery Centers of America each held 0.9% top-three rates in October 2026 with no rank-one placements. Caron Treatment Centers held 1.8% coverage but recorded no top-three or rank-one placements in October 2026.

Brand

Oct 2026 top-three rate

Oct 2026 rank-one rate

Jul 2026 top-three rate

Jul 2026 rank-one rate

Hazelden Betty Ford

14.8%

13.0%

1.4%

1.4%

Gateway Foundation

0.9%

0.0%

1.4%

0.0%

Recovery Centers of America

0.9%

0.0%

2.8%

0.0%

Close coverage can still hide different first-position rates. Caron Treatment Centers held higher coverage than Gateway Foundation and Recovery Centers of America in October 2026 yet recorded no top-three or rank-one placements, while Hazelden Betty Ford converted its coverage into a 13.0% rank-one rate.

Buyer-Intent Distribution

Questions This Section Answers

  • Which buyer-intent classes did the qualified observations cover?
  • What types of buyer questions does the current public series not yet measure?

All qualified observations in both July and October 2026 fell into the Brand Recommendation class.

Buyer-intent class

Jul 2026

Oct 2026

Brand Recommendation

72

108

Pricing & Value

0

0

Multi-Brand Comparison

0

0

Total qualified observations

72

108

Want the full Authority Index

The paid deep-dive adds competitor threat profiles, the gap matrix, citation failure map, platform-by-platform recovery roadmap, and client-specific economic modeling.

The current public series measures Brand Recommendation discovery and does not yet contain qualified observations in the Pricing & Value or Multi-Brand Comparison classes.

Historical Measurement Record

Questions This Section Answers

  • How often did the coverage leader change across the available measurements?
  • Does the available history support a stable trend or only period-by-period swings?

New measurements are added to the same report.

Measurement

Qualified observations

Coverage leader

Leader coverage

Largest coverage movement

Jul 2026

72

The Recovery Village

4.2%

2.8 points up (American Addiction Centers, Hazelden Betty Ford, Recovery Centers of America)

Aug 2026

99

Hazelden Betty Ford

25.2%

22.4 points up (Hazelden Betty Ford)

Sep 2026

128

Hazelden Betty Ford

7.0%

18.2 points down (Hazelden Betty Ford)

Oct 2026

108

Hazelden Betty Ford

18.5%

11.5 points up (Hazelden Betty Ford)

Evidence and Source Layer

Questions This Section Answers

  • What does citation presence in AI responses actually tell us about why a brand was recommended?
  • Which domains were cited most often across AI platforms, and how concentrated are those citations?

The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment. It is not automatically proof that the source caused the recommendation.

Top 10 Cited Domains

Across all AI platform responses in October 2026, the benchmark observed 3,987 citations spanning 1,268 unique domains.

Rank

Domain

Citations

Share

Platforms citing

1

americanaddictioncenters.org

228

5.7%

ChatGPT, Copilot, Gemini, AI Mode, AI Overviews, Perplexity

2

therecoveryvillage.com

139

3.5%

ChatGPT, Copilot, Gemini, AI Mode, AI Overviews, Perplexity

3

google.com

132

3.3%

ChatGPT, AI Mode, AI Overviews

4

hazeldenbettyford.org

101

2.5%

ChatGPT, Copilot, Gemini, AI Mode, AI Overviews, Perplexity

5

recoverycentersofamerica.com

73

1.8%

ChatGPT, Copilot, Gemini, AI Mode, AI Overviews, Perplexity

6

recovery.com

66

1.7%

ChatGPT, Copilot, Gemini, AI Mode, AI Overviews, Perplexity

7

youtube.com

54

1.4%

Gemini, AI Mode, AI Overviews, Perplexity

8

en.wikipedia.org

53

1.3%

ChatGPT, Copilot, Gemini, AI Mode, AI Overviews, Perplexity

9

addictioncenter.com

51

1.3%

ChatGPT, Gemini, AI Mode, AI Overviews, Perplexity

10

amazon.com

50

1.3%

Copilot, AI Mode, AI Overviews

Citations are broadly distributed rather than concentrated, with the top 10 domains accounting for only 23.8% of all citations across 1,268 unique domains. Four tracked brands in the benchmark have their own domains in the top 10: americanaddictioncenters.org, therecoveryvillage.com, hazeldenbettyford.org, and recoverycentersofamerica.com. Official treatment center sites and health information portals dominate the cited sources, with recovery.com and addictioncenter.com representing third-party review and information directories, and no news or government sources appearing in the top 10.

Scope Boundaries

This public benchmark does not measure market share, attributable sales, every possible AI response, organic-search ranking, social mention volume, private or sponsored channels, or causality from a metric movement alone. It records the change; it does not establish why the change occurred.

About This Benchmark

The LLM Authority Index AI Visibility Market Discovery Index is a neutral monthly benchmark tracking how AI and search surfaces recommend brands across canonical surface families. It is built from prompt-level observations that retain the query, surface, answer, brand outcome, recommendation placement, sentiment, and where exposed, citations or attributable evidence sources.

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