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  1. Citations
  2. Whole Life Insurance
  3. mutualofomaha.com
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mutualofomaha.com citations

URLs from this domain

Overall Rank

Domain & Page

Occurrences

Citing Responses

Coverage

Platforms

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    AI Citation Profile

    mutualofomaha.com ranks #11 in the September 2026 Whole Life Insurance Citation Index, accounting for 185 citation occurrences across 55 of 1,046 valid AI responses. The domain appeared across 8 of 16 buyer-need studies and all 7 measured AI platforms. Its strongest citation coverage occurred in Whole Life Insurance for Children, Whole Life Insurance Companies Overall, Whole Life Insurance for Business Owners, and Whole Life Insurance for High-Net-Worth Individuals.

    Overall Citation Rank
    #11
    Citation Share
    2.63%
    Response Coverage
    5.3%
    Buyer-Need Coverage
    8/16
    Platform Coverage
    7/7
    Unique Cited Pages
    78

    185

    Citation Occurrences

    55

    Citing Responses

    78

    Unique URLs

    7

    AI Platforms

    8

    Studies

    Citations by AI Platform

    1. Perplexity49
    2. Anthropic40
    3. OpenAI38
    4. DeepSeek21
    5. Google17
    6. Kimi13
    7. Grok7

    Citations by Study

    1. Best Whole Life Insurance for Children35
    2. Best Whole Life Insurance Companies Overall28
    3. Best Whole Life Insurance for Business Owners27
    4. Best Whole Life Insurance for High-Net-Worth Individuals24
    5. Best Whole Life Insurance Paid Up by Age 6522
    6. Best No-Medical-Exam Whole Life Insurance17
    7. Best Simplified-Issue Whole Life Insurance16
    8. Best Whole Life Insurance With Paid-Up Additions16

    Cited pages from this domain

    Swipe sideways to see all columns.

    Overall RankDomain & PageCitation OccurrencesCitation ShareCiting ResponsesResponse CoverageStudiesPlatforms

    Counting rules, URL normalization, and source-relationship definitions are in the Citation Index methodology.

    How to cite

    Source: LLM Authority Index - Whole Life Insurance AI Citation Index…

    Source
    41

    Whole Life Insurance Policies & Coverage | Mutual of Omaha

    mutualofomaha.com/life-insurance/whole-life-insurance
    170.24%171.6%6
    • 5

    Company-owned

    53

    Guaranteed Whole Life Insurance Quote | Mutual of Omaha

    mutualofomaha.com/life-insurance/whole-life-insurance/quote
    150.21%151.4%7
    • 3

    Company-owned

    176

    Financial Strength & Ratings

    mutualofomaha.com/about/financial-strength/ratings
    80.11%80.8%7
    • 2

    Company-owned

    215

    Understanding Whole Life Insurance Policies

    mutualofomaha.com/advice/life-insurance/understanding-life-insurance/understanding-whole-life-insurance-policies
    70.10%70.7%6
    • 3

    Company-owned

    218

    Whole Life Insurance Policies & Coverage | Mutual of Omaha

    mutualofomaha.com/life-insurance/whole-life
    70.10%70.7%6
    • 2

    Company-owned

    224

    The value of Guaranteed Whole Life insurance | Mutual of Omaha

    mutualofomaha.com/advice/life-insurance/types-of-life-insurance/the-value-of-whole-life-insurance
    70.10%70.7%5
    • 4

    Company-owned

    230

    Life Insurance with No Medical Exam

    mutualofomaha.com/advice/life-insurance/types-of-life-insurance/life-insurance-with-no-medical-exam
    70.10%70.7%4
    • 4

    Company-owned

    254

    What's Behind the Cost of Whole Life Insurance?

    mutualofomaha.com/advice/life-insurance/costs-and-calculators/cost-of-whole-life-insurance
    60.09%60.6%5
    • 4

    Company-owned

    280

    [PDF] CHILDREN'S WHOLE LIFE - Mutual of Omaha

    mutualofomaha.comproducer.mutualofomaha.com/enterprise/wcm/connect/producer.mutualofomaha.com-9968/ddebe420-bd5a-4f56-b120-7a03dee1d93c/329833_cwl-product-guide.pdf?CVID=nFyBCD8&MOD=AJPERES
    60.09%60.6%1
    • 2

    Company-owned

    378

    Whole Life Insurance Fixed Premiums | Mutual of Omaha

    mutualofomaha.com/advice/life-insurance/understanding-life-insurance/benefits-of-whole-life-insurance-fixed-premiums
    40.06%40.4%4
    • 1

    Company-owned

    403

    No specific Mutual of Omaha term product details in provided search results

    mutualofomaha.com
    40.06%40.4%3
    • 2

    Company-owned

    433

    Life Insurance for Business Owners

    mutualofomaha.com/advice/business-resources/leading-and-growing/life-insurance-for-business-owners
    40.06%40.4%1
    • 4

    Company-owned

    434

    Children's Whole Life Insurance, Life Insurance for Kids

    mutualofomaha.com/life-insurance/childrens-whole-life-insurance
    40.06%40.4%1
    • 4

    Company-owned

    446

    Children's Whole Life Insurance

    mutualofomaha.comproducer.mutualofomaha.com/enterprise/wcm/connect/producer.mutualofomaha.com-9968/ddebe420-bd5a-4f56-b120-7a03dee1d93c/329833_cwl-product-guide.pdf
    40.06%40.4%1
    • 1

    Company-owned

    462

    How Does a Whole Life Insurance Policy Work? - Mutual of Omaha

    mutualofomaha.com/advice/life-insurance/types-of-life-insurance/how-does-whole-life-insurance-work
    30.04%30.3%3
    • 2

    Company-owned

    463

    A Guide to Whole Life Insurance Cash Value

    mutualofomaha.com/advice/life-insurance/understanding-life-insurance/whole-life-insurance-cash-value
    30.04%30.3%3
    • 2

    Company-owned

    507

    About Mutual of Omaha

    mutualofomaha.com/about
    30.04%30.3%3
    • 1

    Company-owned

    508

    AM Best Affirms Rating of Mutual of Omaha and Subsidiaries

    mutualofomaha.com/about/newsroom/article/am-best-affirms-rating-of-mutual-of-omaha-and-subsidiaries
    30.04%30.3%3
    • 1

    Company-owned

    524

    Living Promise Whole Life Insurance

    mutualofomaha.comproducer.mutualofomaha.com/enterprise/wcm/connect/producer.mutualofomaha.com-9968/efbe83e0-01d4-4275-b956-7d393e577666/45107_living-promise-client-highlight-sheet.pdf?CVID=nz81aeV&MOD=AJPERES
    30.04%30.3%3
    • 1

    Company-owned

    701

    GUARANTEED WHOLE LIFE INSURANCE

    mutualofomaha.comcdn.mutualofomaha.com/mutualofomaha/documents/pdfs/life-insurance/digital-fulfillment/Rate-Chart-WA.pdf
    20.03%20.2%2
    • 1

    Company-owned

    783

    Choosing the Right Whole Life Insurance | Mutual of Omaha

    mutualofomaha.com/advice/life-insurance/types-of-life-insurance/how-to-choose-the-right-whole-life-insurance
    20.03%20.2%2
    • 1

    Company-owned

    784

    Cash Value vs. Cash Surrender Value Explained

    mutualofomaha.com/advice/life-insurance/understanding-life-insurance/cash-value-vs-cash-surrender-value
    20.03%20.2%2
    • 1

    Company-owned

    785

    Mutual of Omaha Living Promise Whole Life Insurance product overview

    mutualofomaha.com/life-insurance/products/living-promise-whole-life-insurance
    20.03%20.2%2
    • 1

    Company-owned

    834

    [PDF] Mutual of Omaha Insurance Company

    mutualofomaha.comproducer.mutualofomaha.com/enterprise/wcm/connect/14033a75-36a8-4542-b987-a96fa72cc5b3/135880.pdf?ContentCache=NONE&MOD=AJPERES
    20.03%20.2%2
    • 1

    Company-owned

    835

    Term Life Answers 10, 15, 20, 30

    mutualofomaha.comproducer.mutualofomaha.com/enterprise/wcm/connect/producer.mutualofomaha.com-9968/3b371fe2-c9b5-4fe8-ae9b-890da21f645d/388793_0823.pdf?CVID=oPheOcX&MOD=AJPERES
    20.03%20.2%2
    • 1

    Company-owned

    836

    Living Promise® Whole Life Insurance

    mutualofomaha.comproducer.mutualofomaha.com/enterprise/wcm/connect/producer.mutualofomaha.com-9968/5af55076-fd71-422b-ab17-420110a3e380/461606-living-promise-product-and-underwriting-guide.pdf?CVID=nGx3E4f&MOD=AJPERES
    20.03%20.2%2
    • 1

    Company-owned

    837

    SIMPLIFIED ISSUE LIFE INSURANCE UNDERWRITING GUIDE

    mutualofomaha.comproducer.mutualofomaha.com/enterprise/wcm/connect/producer.mutualofomaha.com-9968/8345762a-c728-45e8-85d3-fc3a36648e52/618352-SI+Underwriting_0124.pdf?CVID=psy2-MQ&MOD=AJPERES
    20.03%20.2%2
    • 1

    Company-owned

    934

    Mutual of Omaha Financial Strength & Ratings

    mutualofomaha.com/about/financial-strength
    20.03%20.2%1
    • 2

    Company-owned

    935

    What is a Life Insurance Rider and What are the Benefits?

    mutualofomaha.com/advice/life-insurance/understanding-life-insurance/what-is-a-life-insurance-rider
    20.03%20.2%1
    • 2

    Company-owned

    959

    CHILDREN’S WHOLE LIFE

    mutualofomaha.comproducer.mutualofomaha.com/enterprise/wcm/connect/producer.mutualofomaha.com-9968/e1bf6587-6c27-4a2f-8e0c-1afc19e56588/347274_cwl-client-highlight-sheet.pdf?CVID=nxMczNS&MOD=AJPERES
    20.03%20.2%1
    • 2

    Company-owned

    1,196

    Life Protection Advantage IUL

    mutualofomaha.comcdn.mutualofomaha.com/mutualofomaha/documents/pdfs/discover-iul/365303_1025.pdf
    10.01%10.1%1
    • 1

    Company-owned

    1,197

    GUARANTEED WHOLE LIFE INSURANCE

    mutualofomaha.comcdn.mutualofomaha.com/mutualofomaha/documents/pdfs/life-insurance/digital-fulfillment/Rate-Chart-ID-IL.pdf
    10.01%10.1%1
    • 1

    Company-owned

    1,198

    Mutual of Omaha Fact Sheet

    mutualofomaha.comcdn.mutualofomaha.com/mutualofomaha/documents/pdfs/newsroom/MutualFactSheet_June2026.pdf
    10.01%10.1%1
    • 1

    Company-owned

    1,314

    Choosing the Right Whole Life Insurance

    mutualofomaha.comedge.www-moo-prod.cld.mutualofomaha.com/advice/life-insurance/types-of-life-insurance/how-to-choose-the-right-whole-life-insurance
    10.01%10.1%1
    • 1

    Company-owned

    1,315

    Understanding Whole Life Insurance

    mutualofomaha.comedge.www-moo-prod.cld.mutualofomaha.com/advice/life-insurance/types-of-life-insurance/what-is-whole-life-insurance
    10.01%10.1%1
    • 1

    Company-owned

    1,919

    Mutual of Omaha Insurance Company

    mutualofomaha.com/about-us
    10.01%10.1%1
    • 1

    Company-owned

    1,920

    United of Omaha Life Insurance Company

    mutualofomaha.com/about/companies/united-of-omaha
    10.01%10.1%1
    • 1

    Company-owned

    1,921

    Mutual of Omaha Affiliates in the Insurance and Financial ...

    mutualofomaha.com/about/company-profile/affiliates
    10.01%10.1%1
    • 1

    Company-owned

    1,922

    Investor Relations & Financial Strength | Mutual of Omaha

    mutualofomaha.com/about/financial-strength/investor-relations
    10.01%10.1%1
    • 1

    Company-owned

    1,923

    Investor Relations & Financial Strength

    mutualofomaha.com/about/investor-relations
    10.01%10.1%1
    • 1

    Company-owned

    1,924

    Policy Details | Mutual of Omaha

    mutualofomaha.com/additional-products/life-insurance/guaranteed-whole-life
    10.01%10.1%1
    • 1

    Company-owned

    1,925

    Living Promise Whole Life Insurance - Mutual of Omaha

    mutualofomaha.com/additional-products/life-insurance/living-promise
    10.01%10.1%1
    • 1

    Company-owned

    1,926

    Protection for the Future - Mutual of Omaha Brochure

    mutualofomaha.com/additional-resources/childrens-whole-life-brochure
    10.01%10.1%1
    • 1

    Company-owned

    1,927

    The value of Guaranteed Whole Life insurance | Mutual of Omaha

    mutualofomaha.com/advice-and-ideas/life-insurance/whole-life/guaranteed-whole-life-value
    10.01%10.1%1
    • 1

    Company-owned

    1,928

    How Does a Whole Life Insurance Policy Work?

    mutualofomaha.com/advice-and-ideas/life-insurance/whole-life/how-does-it-work
    10.01%10.1%1
    • 1

    Company-owned

    1,929

    Buy-Sell Agreement for Your Business

    mutualofomaha.com/advice/build-a-stronger-business/buy-sell-agreement-for-your-business
    10.01%10.1%1
    • 1

    Company-owned

    1,930

    Business Planning Strategies That Pair Well With Indexed Universal Life

    mutualofomaha.com/advice/business/leading-and-growing-a-business/business-planning-strategies-that-pair-well-with-indexed-universal-life
    10.01%10.1%1
    • 1

    Company-owned

    1,931

    Indexed Universal Life Insurance: Business Benefits Explained

    mutualofomaha.com/advice/business/leading-and-growing-a-business/indexed-universal-life-insurance-business-benefits-explained
    10.01%10.1%1
    • 1

    Company-owned

    1,932

    Life Insurance for Business Owners | Mutual of Omaha

    mutualofomaha.com/advice/business/leading-and-growing-a-business/life-insurance-for-business-owners
    10.01%10.1%1
    • 1

    Company-owned

    1,933

    1. The Type Of Life...

    mutualofomaha.com/advice/life-insurance/costs-and-calculators/how-much-does-life-insurance-cost
    10.01%10.1%1
    • 1

    Company-owned

    Normalized pages from mutualofomaha.com that AI research responses cited in this snapshot.

    Showing 1-50 of 78

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