| 12 | Term life insurance from Protective Life protective.com/life-insurance/term | 42 | 0.43% | 42 | 2.9% | 19 | | |
| 19 | Protective Life Corporation Ratings protective.cominvestor.protective.com/financialratings/default.aspx | 32 | 0.33% | 32 | 2.2% | 16 | | |
| 43 | Protective Classic Choice Term product guide protective.comfinpro.protective.com/-/media/project/pli/finpro/download-assets/assets/665000-665999/clc/plc-665207-08-25-protectiveclassicchoiceterm-productguide-09-16-25-digital.pdf | 21 | 0.21% | 21 | 1.4% | 10 | | |
| 69 | Protective Classic Choice | Affordable short-term life insurance protective.comallstate.protective.com/protection/term-life/protective-classic-choice | 17 | 0.17% | 17 | 1.2% | 13 | | |
| 93 | Protective Life | Affordable Life Insurance & Annuities protective.com | 15 | 0.15% | 15 | 1.0% | 14 | | |
| 94 | Protective Life Classic Choice Term protective.com/life-insurance/term-life-insurance | 15 | 0.15% | 15 | 1.0% | 14 | - 2
 
| |
| 96 | Get a free term life insurance quote from Protective protective.com/life-insurance/term/quote | 15 | 0.15% | 15 | 1.0% | 13 | | |
| 116 | Introducing the new Conversion Choice rider with ExtendCare for Protective Classic Choice term protective.comallstate.protective.com/about-us/news/life-insurance/product-updates/2024/introducing-the-new-conversion-choice-rider-with-extendcare-for-protective-classic-choice-term | 14 | 0.14% | 14 | 1.0% | 11 | | |
| 125 | Protective Classic Choice | Affordable short-term life insurance protective.comfinpro.protective.com/protection/term-life/protective-classic-choice | 13 | 0.13% | 13 | 0.9% | 12 | | |
| 146 | Protective Classic Choice | Affordable short-term life insurance protective.comcomparion.protective.com/protection/term-life/protective-classic-choice | 12 | 0.12% | 12 | 0.8% | 11 | - 2
 
| |
| 155 | Protective Classic Choice term and Conversion Choice rider with ExtendCare protective.cominvestor.protective.com/newsroom/press-releases/press-release-details/2024/Protective-Launches-New-Term-Policy-Rider-Option-to-Support-Chronic-Illness-Coverage/default.aspx | 12 | 0.12% | 12 | 0.8% | 6 | | |
| 166 | Protective Classic Choice term protective.comfinpro.protective.com/-/media/project/pli/finpro/download-assets/assets/2158000-2158999/plag/plag-2158823-12-25-classicchoicetermaag-12-31-25-digital | 11 | 0.11% | 11 | 0.8% | 10 | - 2
 
| |
| 170 | Life Insurance | Protective Life protective.com/life-insurance | 11 | 0.11% | 11 | 0.8% | 9 | | |
| 227 | Ratings | Protective Life protective.com/about-us/ratings | 9 | 0.09% | 9 | 0.6% | 7 | | |
| 254 | Protective Classic Choice term | Protective protective.comedward-jones.protective.com/protection/term-life/protective-classic-choice | 8 | 0.08% | 8 | 0.5% | 8 | - 1

| |
| 260 | Affordable term coverage with the flexibility for long-term protection protective.comfinpro.protective.com/-/media/project/pli/finpro/download-assets/assets/5547000-5547999/plc/plc-5547982-12-25-cct-ccr-consumerfaq-12-22-25-digital.pdf | 8 | 0.08% | 8 | 0.5% | 7 | - 2
 
| |
| 295 | Protective bulletin protective.comfinpro.protective.com/-/media/project/pli/finpro/download-assets/assets/1510000-1510999/cla/cla-1510970-03-25-life-products-conversion-bga-05-08-25 | 7 | 0.07% | 7 | 0.5% | 7 | - 1

| |
| 337 | Protective Classic Choice Term Underwriting Flyer protective.comallstate.protective.com/-/media/project/pli/finpro/download-assets/assets/6710000-6710999/plc/plc-6713262-07-25-term-underwriting-flyer-08-07-25-digital.pdf | 6 | 0.06% | 6 | 0.4% | 6 | - 1

| |
| 386 | Eligibility Checklist Protective refers to Protective Life Insurance Company protective.comfinpro.protective.com/-/media/project/pli/finpro/download-assets/assets/4968000-4968999/plbd/plbd-4968612-12-25-plus-eligibilitychecklist-12-09-25-digital | 6 | 0.06% | 6 | 0.4% | 3 | | |
| 425 | Classic Choice term product guide protective.comcomparion.protective.com/-/media/project/pli/liberty/download-assets/assets/4551000-4551999/plag/plag-4551284-10-25-classic-choice-term-aag-comparion-12-22-25-digital.pdf | 5 | 0.05% | 5 | 0.3% | 5 | - 1

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| 428 | For Financial Professional Use Only. Not for Use With Consumers | finpro.protective.com protective.comfinpro.protective.com/-/media/project/pli/finpro/download-assets/assets/1510000-1510999/cla/cla-1510970-12-24-life-products-conversion-memo-bga-12-19-24 | 5 | 0.05% | 5 | 0.3% | 5 | - 1

| |
| 429 | Protective® Classic Choice term protective.comfinpro.protective.com/protection/term-life/lead-with-term | 5 | 0.05% | 5 | 0.3% | 5 | - 1

| |
| 454 | Protective Life Corporation Company Profile protective.com/about-protective | 5 | 0.05% | 5 | 0.3% | 5 | - 1

| |
| 509 | RIDERS AND ENDORSEMENTS Product Reference Guide protective.comallstate.protective.com/-/media/project/pli/allstate/download-assets/assets/2661000-2661999/clc/clc-2661016-10-24-riders-and-endorsements-guide-allstate-11-22-24-digital.pdf | 4 | 0.04% | 4 | 0.3% | 4 | - 2
 
| |
| 510 | Protective Classic Choice term brochure protective.comallstate.protective.com/-/media/project/pli/finpro/download-assets/assets/668000-668999/clc/clc-668993-03-24-classicorshort-termneedsbrochure-7-1-24-digital.pdf | 4 | 0.04% | 4 | 0.3% | 4 | - 2
 
| |
| 514 | About Protective | Protective protective.comfinpro.protective.com/about-us | 4 | 0.04% | 4 | 0.3% | 4 | - 2
 
| |
| 534 | Protect what matters today and prepare for the future protective.comfinpro.protective.com/-/media/4096a51dc7534745a99f11074c0d3475 | 4 | 0.04% | 4 | 0.3% | 4 | - 1

| |
| 535 | Protec've bulle'n - Protective Life protective.comfinpro.protective.com/-/media/project/pli/finpro/download-assets/assets/1510000-1510999/cla/cla-1510970-12-25-life-products-conversion-bga-12-30-25-digital | 4 | 0.04% | 4 | 0.3% | 4 | - 1

| |
| 580 | Protective Classic Choice Term Product Guide protective.comcomparion.protective.com/-/media/project/pli/liberty/download-assets/assets/2530000-2539999/plc/plc-2530317-08-25-comparion-cct-productguide-09-16-25-digital.pdf | 4 | 0.04% | 4 | 0.3% | 3 | - 2
 
| |
| 623 | Protective® Classic Choice term | Protective protective.comedward-jones.protective.com/protection/term-life/protective-classic-choice-term | 3 | 0.03% | 3 | 0.2% | 3 | - 2
 
| |
| 626 | Term life insurance - Protective Life protective.comfinpro.protective.com/protection/term-life | 3 | 0.03% | 3 | 0.2% | 3 | - 2
 
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| 633 | Ethos and Protective Collaborate to Offer Term Life Insurance protective.cominvestor.protective.com/newsroom/press-releases/press-release-details/2025/Ethos-and-Protective-Collaborate-to-Offer-Term-Life-Insurance-2025-o4LePD113B/default.aspx | 3 | 0.03% | 3 | 0.2% | 3 | - 2
 
| |
| 658 | Protective Classic Choice term and Conversion Choice FAQ protective.comallstate.protective.com/-/media/project/pli/finpro/download-assets/assets/5547000-5547999/plc/plc-5547982-12-25-cct-ccr-consumerfaq-12-22-25-digital | 3 | 0.03% | 3 | 0.2% | 3 | - 1

| |
| 659 | Underwriting support | Protective protective.comallstate.protective.com/doing-business/submitting-life-business/underwriting | 3 | 0.03% | 3 | 0.2% | 3 | - 1

| |
| 672 | Discover the Conversion Choice rider with ExtendCare for Protective Classic Choice term protective.comcomparion.protective.com/about-us/news/life-insurance/product-updates/2024/discover-the-conversion-choice-rider-with-extendcare-for-protective-classic-choice-term | 3 | 0.03% | 3 | 0.2% | 3 | - 1

| |
| 673 | Underwriting support protective.comcomparion.protective.com/doing-business/submitting-business/underwriting | 3 | 0.03% | 3 | 0.2% | 3 | - 1

| |
| 681 | Offer a solution that evolves with clients' needs - Protective Life protective.comfinpro.protective.com/-/media/project/pli/finpro/download-assets/assets/656600-6566999/plag/plag-6566362-05-25-classic-choice-term-case-study-06-20-25-digital.pdf | 3 | 0.03% | 3 | 0.2% | 3 | - 1

| |
| 682 | Protective Classic Choice term product guide protective.comfinpro.protective.com/-/media/project/pli/finpro/download-assets/assets/665000-665999/plc/plc-665207-08-25-protectiveclassicchoiceterm-productguide-09-16-25-digital.pdf | 3 | 0.03% | 3 | 0.2% | 3 | - 1

| |
| 774 | Protective ® Classic Choice term protective.comcomparion.protective.com/-/media/project/pli/liberty/download-assets/assets/4551000-4551999/plag/plag-4551284-05-25-classic-choice-term-aag-comparion-07-09-25-digital.pdf | 3 | 0.03% | 3 | 0.2% | 2 | - 2
 
| |
| 813 | Return of premium rider | Protective protective.com/learn/what-is-a-term-insurance-return-of-premium-rider | 3 | 0.03% | 3 | 0.2% | 1 | - 2
 
| |
| 827 | Protective® Classic Choice term protective.comallstate.protective.com/-/media/project/pli/allstate/download-assets/assets/2659000-2659999/plag/plag-2659983-07-25-classic-choice-term-at-a-glance-allstate-09-23-25-digital.pdf | 2 | 0.02% | 2 | 0.1% | 2 | - 2
 
| |
| 828 | Our latest reprice of Protective® Classic Choice Term protective.comallstate.protective.com/about-us/news/life-insurance/product-updates/2025/our-latest-reprice-of-protective-classic-choice-term-0925 | 2 | 0.02% | 2 | 0.1% | 2 | - 2
 
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| 841 | Velocity accelerated underwriting - Edward Jones protective.comedward-jones.protective.com/doing-business/submitting-life-business/velocity/underwriting-plus | 2 | 0.02% | 2 | 0.1% | 2 | - 2
 
| |
| 850 | Protective Classic Choice term protective.comfinpro.protective.com/-/media/project/pli/finpro/download-assets/assets/2158000-2158999/plag/plag-2158823-12-25-classicchoicetermaag-12-31-25-digital.pdf | 2 | 0.02% | 2 | 0.1% | 2 | - 2
 
| |
| 909 | Protective Classic Choice Term at a Glance protective.comallstate.protective.com/-/media/project/pli/allstate/download-assets/assets/2659000-2659999/plag/plag-2659983-10-25-classic-choiceterm-at-a-glance-allstate-12-22-25-digital.pdf | 2 | 0.02% | 2 | 0.1% | 2 | - 1

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| 910 | Children's Term Rider protective.comallstate.protective.com/-/media/project/pli/allstate/download-assets/assets/2661000-2661999/clc/clc-2661016-10-25-riders-and-endorsements-guide-allstate-12-23-25-digital.pdf | 2 | 0.02% | 2 | 0.1% | 2 | - 1

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| 911 | Protective Classic Choice | Affordable short-term life insurance protective.comallstate.protective.com/-/media/project/pli/edj/hero-images/graphichero_blue-mobile.png | 2 | 0.02% | 2 | 0.1% | 2 | - 1

| |
| 912 | Protective Classic Choice Term Product Guide protective.comallstate.protective.com/-/media/project/pli/finpro/download-assets/assets/665000-665999/clc/plc-665207-08-25-protectiveclassicchoiceterm-productguide-09-16-25-digital.pdf | 2 | 0.02% | 2 | 0.1% | 2 | - 1

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| 913 | New accelerated underwriting opportunities protective.comallstate.protective.com/about-us/news/life-insurance/product-updates/2024/new-accelerated-underwriting-opportunities | 2 | 0.02% | 2 | 0.1% | 2 | - 1

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| 955 | Protective Classic Choice Term and Conversion Choice with ExtendCare Case Study protective.comcomparion.protective.com/-/media/project/pli/finpro/download-assets/assets/656600-6566999/plag/plag-6566362-02-26-classic-choice-term-case-study-02-10-26-digital.pdf | 2 | 0.02% | 2 | 0.1% | 2 | - 1

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