Web Conferencing: AI Visibility Market Discovery Index

Benchmark Summary

Zoom led the Web Conferencing AI Visibility Market Discovery Index in October 2026 with 75.5% valid recommendation coverage, up from 69.9% in July 2026. Google Meet held second place at 71.1% in October 2026, up from 68.2% in July 2026. The gap between the two brands widened to 4.4 percentage points in October 2026, from 1.7 points in July 2026.

The largest coverage increase since baseline belonged to Cisco Webex App, which reached 43.1% in October 2026 from 0.0% in July 2026. The largest coverage decline since baseline belonged to Cisco Webex, which fell to 0.0% in October 2026 from 61.5% in July 2026. Both figures reflect the same tracked brand set change: Cisco Webex App replaced Cisco Webex beginning with the September 2026 measurement.

October was a month of mixed movement for the vertical. Zoom posted the largest same-month gain, rising 13.4 percentage points to 75.5% in October 2026 from 62.1% in September 2026, beyond normal month-to-month variation. Google Meet also posted a significant one-month gain, rising 11.2 points to 71.1% in October 2026 from 59.9% in September 2026. ClickMeeting recorded the only significant one-month decline, falling 4.9 points to 10.8% in October 2026 from 15.7% in September 2026.

The benchmark began with 800 prompt-surface observations in each month and produced 343 qualified observations in October 2026 after qualification.

Current Benchmark at a Glance

Qualified surface breadth counts the number of canonical AI/search surface families, out of six possible (ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode), with at least one qualified observation in the month. All four months registered all six families. August 2026 produced 493 qualified observations and September 2026 produced 396, the intermediate months in the series.

For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Web Conferencing

Research Scope and Qualification

Questions This Section Answers

• How many of the 800 prompt-surface observations became qualified benchmark observations?
• Why do brand-level percentages use qualified observations as the denominator instead of the raw collection?

The public benchmark is narrower than the raw collection universe by design. The funnel below shows how the qualified observations were derived.

Brand-level percentages use the qualified observations as the public denominator, not the raw collection. Link to AI Visibility Market Discovery Methodology.

Current Brand Standings

Questions This Section Answers

• Which web conferencing brands have the highest valid recommendation coverage in October 2026?
• How do presence rate, top-three rate, and rank-one rate differ across the tracked brands?
• Which brands rank high on coverage but rarely appear as the first recommendation?

This table is the primary current-month benchmark view, sorted by valid recommendation coverage.

Note: Cisco Webex App appears in the September 2026 and October 2026 brand sets; Cisco Webex appeared in the July 2026 and August 2026 brand sets and is not tracked in the current brand set.

How to Read the Standings

• Presence rate: Share of qualified observations where the brand is mentioned at all.
• Valid recommendation coverage: Share of qualified observations where the brand appears in a valid recommendation shortlist.
• Top-three rate: Share of qualified observations where the brand appears in the first three recommended positions.
• Rank-one rate: Share of qualified observations where the brand is the first recommendation.
• Net sentiment: Positive mentions minus negative mentions, divided by total mentions, expressed on a scale from negative to positive.

For formulas and denominator rules, see AI Visibility Market Discovery Metric Definitions.

Recommendation Coverage Movement

Questions This Section Answers

• Which web conferencing brands gained or lost the most recommendation coverage since July 2026?
• How much did the Cisco Webex to Cisco Webex App tracked brand set change affect the coverage comparison?
• What pattern explains ClickMeeting's decline versus Whereby's gain?

Cisco Webex recorded 61.5% coverage in July 2026 and 53.8% in August 2026, but was replaced by Cisco Webex App (43.1% in October 2026) in the tracked brand set beginning September 2026. Cisco Webex App rose 8.8 points from September 2026 to October 2026, its second consecutive month of gains since entering the set.

Largest Increase: Whereby

Whereby recorded 21.9% valid recommendation coverage in October 2026, up 7.6 points from 14.3% in July 2026 and up 3.5 points from 18.4% in September 2026. The largest single-month move in Whereby's series was a 4.2-point gain between August and September 2026. Raw presence rose to 27.4% in October 2026 from 15.8% in July 2026, and the top-three rate rose to 6.4% from 1.0% over the same span.

Largest Decline: Cisco Webex

Cisco Webex recorded 0.0% valid recommendation coverage in October 2026, from 61.5% in July 2026 and 53.8% in August 2026. The decline reflects the tracked brand set change to Cisco Webex App in September 2026, not a loss of market presence.

Largest Decline: ClickMeeting

ClickMeeting's valid recommendation coverage fell 7.6 percentage points since July 2026 to 10.8% in October 2026 from 18.4%, a move beyond normal variation. The immediate prior-month move was a 4.9-point decline, to 10.8% from 15.7% in September 2026. Raw presence fell to 11.7% in October 2026 from 19.4% in July 2026. The top-three rate was effectively flat at 0.3% from 1.0%.

Category Leader: Zoom

Zoom remained the coverage leader in October 2026 at 75.5%, ahead of Google Meet at 71.1%. Zoom also held the highest rank-one rate at 55.4%, far ahead of every other brand. Zoom's October reading follows two consecutive monthly declines (69.9% in July, 63.3% in August, 62.1% in September) and marks the highest level recorded for Zoom across the series.

Recommendation Placement Snapshot

Questions This Section Answers

• How do Zoom and Google Meet differ in first-position recommendation rates despite similar coverage?
• What does the top-three rate reveal about shortlist prominence for web conferencing brands?

Coverage alone does not show how prominently a brand is recommended. The leading brands show distinct placement profiles.

Zoom and Google Meet both appear in a majority of top-three positions, but Zoom is the first recommendation 55.4% of the time while Google Meet leads the first position at only 10.8%. Similar coverage can still hide very different first-position rates.

Buyer-Intent Distribution

All qualified observations in both months fell into the Brand Recommendation class.

The current public series measures brand-recommendation discovery and does not yet contain qualified observations in the pricing and value or multi-brand comparison classes.

Historical Measurement Record

Questions This Section Answers

• Has any brand other than Zoom led the coverage ranking across the four measurements?
• What were the largest single-month coverage movements in each measurement period?

This is an evergreen benchmark URL. New measurements are added to the same report.

Zoom has held the coverage lead in every measurement, and its leader coverage reached its highest level in the series in October 2026.

Evidence and Source Layer

Questions This Section Answers

• What prompt-level data does the benchmark retain for each observation?
• Does a citation in the source layer prove that a source caused the recommendation?

The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment. It is not automatically proof that the source caused the recommendation.

Scope Boundaries

This public benchmark does not measure:

• Market share or sales attribution.
• Every possible AI response or surface not included in the six canonical families.
• Organic-search ranking performance.
• Social media mention volume.
• Private or sponsored channels.
• Causality from a metric movement alone.

Top 10 Cited Domains

Questions This Section Answers

• Which domains were cited most often across AI platform responses in October 2026?
• How concentrated are citations among the top 10 domains versus the 1,510 unique domains observed?
• Which cited source types—video, community, or technology review outlets—appear most frequently at the top?

Across all AI platform responses in October 2026, the benchmark observed 5,635 citations drawn from 1,510 unique domains.

Citations are broadly distributed: the top 10 domains together account for under 24% of all citations across 1,510 unique domains. Two tracked brands' own domains appear in the top 10, with ringcentral.com at rank 5 and zoom.com at rank 6. Video and community sources (youtube.com, reddit.com) and technology review outlets (pcmag.com, techradar.com, forbes.com) together dominate the top of the list.

About This Benchmark

The LLM Authority Index AI Visibility Market Discovery Index tracks how AI and search surfaces present brands in category-level discovery. It measures presence, recommendation coverage, placement, and sentiment across six canonical AI/search surface families.

• AI Visibility Market Discovery Methodology
• AI Visibility Market Discovery Metric Definitions
• AI Visibility Market Discovery Research Standards
• Modeled AI Visibility Authority Value

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