RV Insurance: AI Visibility Market Discovery Index

Benchmark Summary

Questions This Section Answers

• Which brand leads the RV Insurance AI Visibility Market Discovery Index in October 2026, and how wide is the lead?
• Which brands posted the largest recommendation coverage increases and declines since July 2026?

Progressive leads the RV Insurance AI Visibility Market Discovery Index in October 2026 with a valid recommendation coverage of 90.1%. The gap to the next closest brand is 5.9 points, as Good Sam Insurance Agency follows at 84.2%.

The largest coverage increase among tracked brands was Progressive, whose valid recommendation coverage rose 90.1 points from 0.0% in July 2026 to 90.1% in October 2026, beyond normal month-to-month variation, and the brand appears in the benchmark series for the first time this month. Roamly also rose beyond normal variation, up 10.0 points from 52.4% in July 2026 to 62.4% in October 2026, and Foremost Insurance rose beyond normal variation, up 9.8 points from 17.9% in July 2026 to 27.7% in October 2026.

The largest coverage declines were Progressive RV Insurance and GEICO RV Insurance. Progressive RV Insurance fell 86.9 points from 86.9% in July 2026 to 0.0% in October 2026, beyond normal variation. GEICO RV Insurance fell 13.1 points from 44.8% in July 2026 to 31.7% in October 2026, also beyond normal variation.

The benchmark began with 800 prompt-surface observations in each month and produced 202 qualified observations in October 2026 after qualification.

Current Benchmark at a Glance

Qualified surface breadth counts the canonical AI/search surface families with at least one qualified observation: ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode. All six families were present in July and October 2026. August 2026 recorded 274 qualified observations and September 2026 recorded 264, both with all six families present.

For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending RV Insurance

Research Scope and Qualification

Questions This Section Answers

• Why is the public benchmark denominator smaller than the raw prompt collection?

The public benchmark is narrower than the raw collection universe by design. Brand-level percentages in this report use the qualified observations as the public denominator, not the raw collection. See the AI Visibility Market Discovery Methodology for full details.

Current Brand Standings

Questions This Section Answers

• How does Progressive compare to Good Sam Insurance Agency and Roamly on presence, recommendation coverage, and rank-one rate?
• Which RV Insurance brands reach high presence without converting it into valid recommendation coverage?

The table below summarizes where each tracked brand stands in October 2026 across presence, recommendation coverage, placement, and sentiment.

How to Read the Standings

• Presence rate is the share of qualified observations in which the brand appears in the AI response, regardless of recommendation status.
• Valid recommendation coverage is the share of qualified observations in which the brand appears in a valid recommendation shortlist.
• Top-three rate is the share of qualified observations in which the brand appears among the top three recommended options.
• Rank-one rate is the share of qualified observations in which the brand is the first recommended option.
• Net sentiment is the share of positive mentions minus negative mentions, divided by total mentions.

For formulas and denominator rules, see AI Visibility Market Discovery Metric Definitions.

Recommendation Coverage Movement

Questions This Section Answers

• Which brands moved beyond normal month-to-month variation since the July 2026 baseline?
• How did Progressive and Progressive RV Insurance diverge in recommendation coverage across the measurement period?

Good Sam Insurance Agency also rose 18.7 points from September 2026 to October 2026, from 65.5% to 84.2%, beyond normal variation. Roamly rose 19.6 points from September 2026 to October 2026, from 42.8% to 62.4%, also beyond normal variation.

Largest Increase: Progressive

Progressive posted the largest coverage increase in the series, with valid recommendation coverage at 90.1% in October 2026, beyond normal month-to-month variation. The brand appears in the benchmark series for the first time this month, with a presence rate of 100.0%, a top-three rate of 88.6%, and a rank-one rate of 81.7% in October 2026.

Largest Increase: Foremost Insurance

Foremost Insurance rose beyond normal variation, with valid recommendation coverage up 9.8 points from 17.9% in July 2026 to 27.7% in October 2026. The increase continued in each of the three months since July 2026. The top-three rate rose 10.2 points from 8.6% in July 2026 to 18.8% in October 2026, also beyond normal variation, while presence rate climbed 10.4 points from 23.8% in July 2026 to 34.2% in October 2026.

Largest Increase: Roamly

Roamly rose beyond normal variation, with valid recommendation coverage up 10.0 points from 52.4% in July 2026 to 62.4% in October 2026. The brand rose 19.6 points from September 2026 to October 2026, beyond normal variation. Presence rate rose 12.9 points from 56.9% in July 2026 to 69.8% in October 2026, also beyond normal variation, while the top-three rate held at 19.3% in October 2026.

Largest Decline: Progressive RV Insurance

Progressive RV Insurance posted the largest coverage decline in the series, with valid recommendation coverage falling 86.9 points from 86.9% in July 2026 to 0.0% in October 2026, beyond normal month-to-month variation. The brand declined in each of the three months since July 2026 and does not appear in the October 2026 benchmark.

Largest Decline: GEICO RV Insurance

GEICO RV Insurance declined beyond normal variation, with valid recommendation coverage falling 13.1 points from 44.8% in July 2026 to 31.7% in October 2026. The top-three rate fell 11.8 points from 26.6% in July 2026 to 14.8% in October 2026, also beyond normal variation, and the brand declined in each of the three months since July 2026.

Category Leader: Progressive

Progressive is the category leader in October 2026 with a valid recommendation coverage of 90.1%. The brand holds a rank-one rate of 81.7% in October 2026 and a presence rate of 100.0%.

Recommendation Placement Snapshot

Questions This Section Answers

• How does first-position placement differ from top-three presence among the leading RV Insurance brands?

Coverage alone does not show how prominently a brand is recommended. Among the leading brands in October 2026, Progressive stood apart on first-position placement, while most other brands held rank-one rates at or below 2.0%.

Coverage can be close while first-position rates differ sharply. Progressive held an 81.7% rank-one rate in October 2026. Good Sam Insurance Agency and National General posted far lower first-position rates despite meaningful top-three presence.

Buyer-Intent Distribution

Questions This Section Answers

• Which buyer-intent classes are represented in the qualified RV Insurance observations, and which are not yet measured?

All 202 qualified observations in October 2026 fell into the Brand Recommendation class.

The current public series measures brand-recommendation discovery only and does not yet contain qualified observations in the Pricing & Value or Multi-Brand Comparison classes.

Historical Measurement Record

Questions This Section Answers

• How did the category leader change across the four measured months, and what movement stood out each period?

Evidence and Source Layer

The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment. It is not automatically proof that the source caused the recommendation.

Scope Boundaries

This public benchmark does not measure market share, attributable sales, every possible AI response, organic-search ranking, social mention volume, private or sponsored channels, or causality from a metric movement alone. It is a directional measure of how AI and search surfaces present brands in response to natural-language queries.

Top 10 Cited Domains

Questions This Section Answers

• Which domains are cited most often in AI responses about RV Insurance?
• How concentrated are citations across domains, and which brand-owned domains appear among the most cited?

The measurement period recorded 6,916 citations across 999 unique domains in AI platform responses.

Citations are broadly distributed, with the top 10 domains accounting for less than 30% of total citations across nearly 1,000 unique domains. Three tracked brands' own domains appear in the top 10, with progressive.com at rank one, thehartford.com at rank three, and goodsamrvinsurance.com at rank nine. Insurance-focused review and comparison sites, including nerdwallet.com, insurify.com, and money.com, also feature prominently alongside official brand domains.

About This Benchmark

The LLM Authority Index AI Visibility Market Discovery Index is a monthly, neutral industry benchmark that tracks how AI and search surfaces present brands in response to natural-language discovery queries. It is designed to help companies understand their visibility and recommendation landscape across the major AI surfaces.

• AI Visibility Market Discovery Methodology
• AI Visibility Market Discovery Metric Definitions
• AI Visibility Market Discovery Research Standards
• Modeled AI Visibility Authority Value

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