Personal Injury Lawyers: AI Visibility Market Discovery Index

Benchmark Summary

Questions This Section Answers

• Which personal injury law firm leads AI recommendation coverage in October 2026, and by how much?
• Which firms recorded the largest coverage increase and decline across the four-month series?
• Did the category-level measurement register a significant movement in October 2026?

Morgan & Morgan is the current coverage leader in October 2026 with a valid recommendation coverage of 40.7%, ahead of Wilshire Law Firm at 28.8%, an 11.9-percentage-point gap. Morgan & Morgan's valid recommendation coverage rose from 32.5% in September 2026 to 40.7% in October 2026, a move of 8.2 points that remains within normal month-to-month variation.

The largest coverage increase across the four-month series came from Wilshire Law Firm, which rose to 28.8% in October 2026 from 17.6% in July 2026, a gain of 11.2 percentage points beyond normal variation. The largest decline came from Dolman Law Group, which fell to 1.8% in October 2026 from 12.4% in July 2026, a drop of 10.6 percentage points beyond normal variation. Dolman Law Group declined in each of the three months since July 2026.

Four brands recorded significant declines from the baseline: Dolman Law Group, Lerner & Rowe, Morgan & Morgan, and The Barnes Firm. One brand, Wilshire Law Firm, recorded a significant increase. The remaining five tracked brands were classified as stable.

Category-level measurement did not register a significant movement in October 2026 alone; the month's changes were mixed, while the longer baseline-to-current series continued to separate the leaders from the declining cohort.

The benchmark began with 663 prompt-surface observations in October 2026 and produced 226 qualified observations after qualification.

Current Benchmark at a Glance

Qualified surface breadth counts the canonical AI/search surface families with at least one qualified observation: ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode. All six families were represented in each month of the series. The intermediate months showed qualified observation counts of 255 in August 2026 and 274 in September 2026, with recommendation-shaped answer share at 43.9% and 40.1% respectively.

For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Personal Injury Lawyers

Research Scope and Qualification

The public benchmark is narrower than the raw collection universe by design.

Brand-level percentages use the qualified observations as the public denominator, not the raw collection. AI Visibility Market Discovery Methodology

Current Brand Standings

Questions This Section Answers

• How do personal injury law firms rank on valid recommendation coverage and top-three placement?
• Why do firms with similar coverage levels show very different first-position rates?
• Which firms lead on presence rate, and how does that differ from genuine recommendation coverage?

How to Read the Standings

• Presence rate is the share of qualified observations where the brand appears in the AI answer in any form, whether recommended, listed, or mentioned neutrally.
• Valid recommendation coverage is the share of qualified observations where the brand appears in a genuine recommendation context rather than a general mention.
• Top-three rate is the share of qualified observations where the brand appears among the first three recommended options.
• Rank-one rate is the share of qualified observations where the brand is the first and primary recommendation.
• Net sentiment is the balance of positive versus negative brand mentions in AI answers.

For formulas and denominator rules, see AI Visibility Market Discovery Metric Definitions.

Recommendation Coverage Movement

Questions This Section Answers

• Which firm gained the most recommendation coverage since the July 2026 baseline?
• Which firm declined in each month of the series, and how far did its coverage fall?
• How does Morgan & Morgan's October 2026 coverage compare with its July 2026 baseline?

Largest Increase: Wilshire Law Firm

Wilshire Law Firm recorded the largest increase in valid recommendation coverage across the series, rising to 28.8% in October 2026 from 17.6% in July 2026, a gain of 11.2 percentage points beyond normal variation. The brand increased in each of the three months since July 2026. Its presence, top-three, and rank-one rates all moved beyond normal variation as well. Wilshire Law Firm added 5.1 percentage points of coverage from September 2026 to October 2026, which remains within normal month-to-month variation.

Largest Decline: Dolman Law Group

Dolman Law Group declined in each of the three months since July 2026, falling to 1.8% valid recommendation coverage in October 2026 from 12.4% in July 2026, a drop of 10.6 percentage points beyond normal variation. Presence rate fell to 1.8% from 12.4% and top-three rate fell to 1.3% from 8.8% over the same period. The brand's decline from September 2026 to October 2026 was 1.5 percentage points, which remains within normal month-to-month variation, but the cumulative series shows a steady contraction.

Category Leader: Morgan & Morgan

Morgan & Morgan holds the top position with 40.7% valid recommendation coverage in October 2026, ahead of Wilshire Law Firm at 28.8% and Jacoby & Meyers at 20.3%. The brand recovered 8.2 percentage points from September 2026, a move within normal month-to-month variation, yet remains 9.6 percentage points below its July 2026 baseline, a decline beyond normal variation. Presence, top-three, and rank-one rates all declined across the series beyond normal variation.

The remaining stable brands showed small movements. Jacoby & Meyers held near its baseline at 20.3% in October 2026 from 20.7% in July 2026, and recovered 2.8 percentage points from September 2026. Lerner & Rowe declined 6.1 percentage points across the series to 5.3% in October 2026 and recovered 0.9 points from September 2026. The Barnes Firm declined 8.4 percentage points to 12.8% in October 2026 and recovered 3.0 points from September 2026. Sokolove Law held at 1.8% in October 2026, unchanged from September 2026. Pintas & Mullins, Goldwater Law Firm, and Zinda Law Group all remained below 2% coverage, with small positive movements that are not yet a trend.

Recommendation Placement Snapshot

Questions This Section Answers

• Which personal injury law firms are most often recommended in the top three positions?
• How did first-position placement change between July and October 2026 for the leading firms?

Coverage alone does not show how prominently a brand is recommended. Placement within the recommendation list matters for visibility and choice.

Morgan & Morgan leads on first-position placement in October 2026, though its rank-one rate fell to 23.9% from 36.3% in July 2026. Wilshire Law Firm's rank-one rate rose to 11.9% from 3.1% over the same period, while Jacoby & Meyers rose to 4.0% from 1.6%. Similar coverage levels can still hide very different first-position rates, as seen in the divergence between Morgan & Morgan's high first-position rate and Wilshire Law Firm's stronger top-three presence relative to its lower rank-one share.

Buyer-Intent Distribution

Questions This Section Answers

• What buyer-intent classes do the qualified observations in this personal injury lawyer benchmark cover?
• Does the current series measure pricing or multi-brand comparison intent?

All qualified observations in the series fell into the brand recommendation class, reflecting discovery and consideration intent.

The current public series measures brand recommendation discovery and does not yet contain qualified observations in the pricing and value or multi-brand comparison classes.

Historical Measurement Record

Evidence and Source Layer

This benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and, where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment. It is not automatically proof that the source caused the recommendation.

Scope Boundaries

This public benchmark does not measure:

• Market share or actual client intake
• Attributable sales or conversions from AI recommendations
• Every possible AI response across all model versions and configurations
• Organic-search ranking performance
• Social media mention volume or sentiment
• Private or sponsored AI distribution channels
• Causality from a metric movement alone

Top 10 Cited Domains

Questions This Section Answers

• Which domains do AI platforms cite most often when recommending personal injury lawyers?
• Which law firm-owned domains appear among the most-cited sources, and on how many platforms?

A total of 5,481 citations across 1,594 unique domains were observed in AI platform responses during October 2026.

Citations are concentrated at the top: google.com alone accounts for 20.4% of all citations, and the top two domains together represent over 28%. Three tracked brands' own domains appear in the top 10: sokolovelaw.com at rank 6, jacobyandmeyers.com at rank 7, and wilshirelawfirm.com at rank 10. Beyond the dominant search and video platforms, the list is a mix of legal directories, brand-owned sites, and general reference sources, with the highest-ranked legal aggregator, forthepeople.com, receiving citations from all six canonical AI surface families.

About This Benchmark

The LLM Authority Index AI Visibility Market Discovery Index tracks how AI search and assistant surfaces recommend and mention brands across industries. It measures presence, recommendation coverage, placement, and sentiment to show how brands appear in AI-generated discovery paths.

• AI Visibility Market Discovery Methodology
• AI Visibility Market Discovery Metric Definitions
• AI Visibility Market Discovery Research Standards
• Modeled AI Visibility Authority Value

Get a Company-Level Authority Index

The public industry benchmark shows category-level standings. A company-level Authority Index can go deeper.

Get my free AI Company Index