Hammocks and Tents: AI Market Discovery Index

Tracking how AI platforms recommend haven tents. This public AI Market Discovery Index is updated monthly since July 2026.

By Mark Huntley, J.D.Growth Strategist & AI Discovery Analyst

5 minutes read

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On this page

01Benchmark Summary
02Current Benchmark at a Glance
03Research Scope and Qualification
04Current Brand Standings
05How to Read the Standings
06Recommendation Coverage Movement
07Recommendation Placement Snapshot
08Buyer-Intent Distribution
09Historical Measurement Record
10Evidence and Source Layer
11Scope Boundaries
12About This Benchmark

Benchmark Summary

Kammok led the Haven Tents category in August 2026 with valid recommendation coverage of 52.8%, up from 52.3% in July 2026. The gap to the next brand, Hennessy Hammock at 21.7% in August 2026 (up from 21.4% in July 2026), stood at 31.1 percentage points.

Category movement was quiet in August 2026. No tracked brand moved beyond normal month-to-month variation. The largest coverage increase was Lawson Hammock, which rose to 3.1% in August 2026 from 2.1% in July 2026, while the largest coverage decline was Haven Tents, which fell to 11.5% in August 2026 from 13.0% in July 2026. Both movements remained within normal variation.

The benchmark began with 703 prompt-surface observations in August 2026 and produced 322 qualified observations after the qualification process.

AI recommendation trend

valid recommendation coverage, Jul 2026 to Aug 2026

Kammok+0.5%
Jul 202652.3%
Aug 202652.8%
Hennessy Hammock+0.3%
Jul 202621.4%
Aug 202621.7%
Tentsile-0.9%
Jul 202613.3%
Aug 202612.4%
Haven Tents-1.5%
Jul 202613.0%
Aug 202611.5%
Lawson Hammock+1.0%
Jul 20262.1%
Aug 20263.1%
Amok Equipment-0.6%
Jul 20261.2%
Aug 20260.6%
Sierra Madre Research-0.6%
Jul 20260.6%
Aug 20260.0%

Current Benchmark at a Glance

Measure	July 2026	August 2026	Movement
Qualified benchmark observations	331	322	Down 9
Tracked brands	7	7	No change
Qualified surface breadth	6	6	No change
Recommendation-shaped answer share	31.4%	32.9%	Up 1.5 points
Valid recommendation shortlist share	59.5%	61.5%	Up 2.0 points
Leader by valid recommendation coverage	Kammok (52.3%)	Kammok (52.8%)	Up 0.5 points

Qualified surface breadth counts the canonical AI/search surface families with at least one qualified observation: ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode. Keyword variants roll up into their parent family.

For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Hammocks and Tents

Research Scope and Qualification

The public benchmark is narrower than the raw collection universe by design. The table below shows the qualification funnel.

Research stage	July 2026	August 2026	What it represents
Source prompt-surface observations	612	703	Raw prompt-surface observations collected
Unique questions	375	470	Distinct questions after de-duplication
Brand / competitor mentions	529	607	Observations mentioning at least one brand or competitor
Relevant observations	440	477	Observations relevant to the vertical
Irrelevant observations	89	130	Observations filtered as irrelevant
Qualified benchmark observations	331	322	Public denominator for brand-level percentages

Brand-level percentages use the qualified observations as the public denominator, not the raw collection. See the AI Market Discovery Methodology for full detail.

Current Brand Standings

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Brand	Presence rate	Valid recommendation coverage	Top-three rate	Rank-one rate	Net sentiment
Kammok	68.9%	52.8%	38.5%	16.8%	0.84
Hennessy Hammock	28.3%	21.7%	16.8%	4.0%	0.84
Tentsile	25.5%	12.4%	8.7%	4.7%	0.56
Haven Tents	16.2%	11.5%	9.3%	4.0%	0.83
Lawson Hammock	4.0%	3.1%	1.2%	0.0%	0.77
Amok Equipment	1.6%	0.6%	0.6%	0.3%	0.80
Sierra Madre Research	0.9%	0.0%	0.0%	0.0%	0.00

How to Read the Standings

Presence rate is the share of qualified observations where the brand is mentioned at all, regardless of recommendation.
Valid recommendation coverage is the share of qualified observations where the brand receives a valid recommendation, the primary metric.
Top-three rate is the share of observations where the brand appears in a top-three recommendation list.
Rank-one rate is the share of observations where the brand is the first or only recommendation.
Net sentiment measures the tone of brand mentions, from negative (-1) to positive (+1), with neutral at 0.

For formulas and denominator rules, see AI Market Discovery Metric Definitions.

Recommendation Coverage Movement

Brand	July 2026	August 2026	Movement since baseline
Kammok	52.3%	52.8%	Up 0.5 points
Hennessy Hammock	21.4%	21.7%	Up 0.3 points
Tentsile	13.3%	12.4%	Down 0.9 points
Haven Tents	13.0%	11.5%	Down 1.5 points
Lawson Hammock	2.1%	3.1%	Up 1.0 points
Amok Equipment	1.2%	0.6%	Down 0.6 points
Sierra Madre Research	0.6%	0.0%	Down 0.6 points

August 2026 was a quiet month for the category. No brand's movement exceeded normal month-to-month variation. Kammok held the leadership position with a small increase, while the remaining brands moved within stable ranges. Lawson Hammock's rise to 3.1% in August 2026 from 2.1% in July 2026 was the largest absolute increase, and Haven Tents' decline to 11.5% in August 2026 from 13.0% in July 2026 was the largest absolute decrease. Both movements remain within normal variation and are not yet trends.

Recommendation Placement Snapshot

Coverage alone does not show how prominently a brand is recommended. Placement rates reveal how often a brand appears in top-three or first position when recommended.

Brand	August 2026 top-three rate	August 2026 rank-one rate	July 2026 top-three rate	July 2026 rank-one rate
Kammok	38.5%	16.8%	39.3%	12.1%
Hennessy Hammock	16.8%	4.0%	14.8%	3.0%
Haven Tents	9.3%	4.0%	8.8%	3.6%

Kammok's rank-one rate rose to 16.8% in August 2026 from 12.1% in July 2026 even as its top-three rate dipped slightly, showing a shift toward first-position placement.

Buyer-Intent Distribution

All qualified observations in August 2026 fell into the Brand Recommendation class, which captures discovery and consideration intent.

Buyer-intent class	July 2026	August 2026
Brand Recommendation	331	322
Pricing & Value	0	0
Multi-Brand Comparison	0	0
Total qualified observations	331	322

The current public series measures Brand Recommendation discovery only. It does not yet contain qualified observations in the Pricing & Value or Multi-Brand Comparison classes.

Historical Measurement Record

Measurement	Qualified observations	Coverage leader	Leader coverage	Largest coverage movement
Baseline (Jul 2026)	331	Kammok	52.3%	Amok Equipment (1.2% baseline)
Aug 2026	322	Kammok	52.8%	Haven Tents (down 1.5 points)

Evidence and Source Layer

The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and, where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment. It is not automatically proof that the source caused the recommendation.

Scope Boundaries

This public benchmark does not measure:

Market share or sales attribution.
Every possible AI response, only the sampled surface families.
Organic-search ranking outside the six AI/search surface families.
Social media mention volume or sentiment.
Private, sponsored, or gated AI channels.
Causality from any single metric movement.

About This Benchmark

The LLM Authority Index AI Market Discovery Index is a neutral, recurring measurement of how brands appear and are recommended across major AI and search surfaces. Each monthly edition tracks presence, recommendation coverage, placement, and sentiment for the tracked brands in the vertical.

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