Equipment Financing: AI Market Discovery Index

Tracking how AI platforms recommend equipment financing. This public AI Market Discovery Index is updated monthly since July 2026.

Mark Huntley, J.D.
By Mark Huntley, J.D.Growth Strategist & AI Discovery Analyst
5 minutes read

Benchmark Summary

National Funding led the Equipment Financing benchmark in August 2026 with 64.0% valid recommendation coverage, 3.3 points ahead of second-place Crest Capital at 60.7%. Crest Capital posted the largest coverage increase of the month, moving up 2.0 points from 58.7% in July 2026, a change within normal month-to-month variation. eLease recorded the only significant movement in the current benchmark: valid recommendation coverage fell to 10.7% in August 2026 from 21.6% in July 2026, a decline of 10.9 points beyond normal month-to-month variation.

Across the two tracked months, National Funding has held category leadership in both July 2026 and August 2026, and the rest of the field remained stable. eLease's decline is the one change that breaks from the otherwise steady baseline-to-current pattern; the benchmark produced 150 qualified observations in August 2026, down from 213 in July 2026, after qualification from 800 prompt-surface observations collected in each month.

AI recommendation trend

valid recommendation coverage, Jul 2026 to Aug 2026

  • National Funding-2.7%
    Jul 202666.7%
    Aug 202664.0%
  • Crest Capital+2.0%
    Jul 202658.7%
    Aug 202660.7%
  • Balboa Capital+4.0%
    Jul 202612.7%
    Aug 202616.7%
  • Taycor Financial-4.4%
    Jul 202621.1%
    Aug 202616.7%
  • Beacon Funding+1.0%
    Jul 202610.3%
    Aug 202611.3%
  • eLease-10.9% · beyond normal variation
    Jul 202621.6%
    Aug 202610.7%
  • Smarter Finance USA+1.1%
    Jul 20264.2%
    Aug 20265.3%
  • Ascentium Capital+0.6%
    Jul 20261.4%
    Aug 20262.0%
  • Currency+0.4%
    Jul 20260.9%
    Aug 20261.3%
  • Bankers Capitalno change
    Jul 20260.0%
    Aug 20260.0%

Current Benchmark at a Glance

Measure

July 2026

August 2026

Movement

Qualified benchmark observations

213

150

Down 63

Tracked brands

10

10

No change

Qualified surface breadth

6

6

No change

Recommendation-shaped answer share

51.6%

50.0%

Down 1.6 points

Valid recommendation shortlist share

75.6%

68.7%

Down 6.9 points

Leader by valid recommendation coverage

National Funding

National Funding

No change

Qualified surface breadth counts the canonical AI/search surface families with at least one qualified observation: ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode.

For the strategic interpretation of this benchmark, read CiteWorks Studio's analysis of How AI Search Is Recommending Equipment Financing

Research Scope and Qualification

The public benchmark is narrower than the raw collection universe by design. Brand-level percentages use the qualified observations as the public denominator, not the raw collection.

Research stage

July 2026

August 2026

What it represents

Source prompt-surface observations

800

800

Total prompts collected

Unique questions

597

629

Distinct questions asked

Brand / competitor mentions

800

800

Prompts mentioning a brand

Relevant observations

215

155

On-topic responses

Irrelevant observations

585

645

Off-topic responses

Qualified benchmark observations

213

150

Public denominator

For details on how the public benchmark is constructed, see AI Market Discovery Methodology.

Current Brand Standings

Brand

Presence rate

Valid recommendation coverage

Top-three rate

Rank-one rate

Net sentiment

National Funding

75.3%

64.0%

43.3%

14.0%

0.9

Crest Capital

70.7%

60.7%

43.3%

25.3%

0.9

Balboa Capital

20.0%

16.7%

11.3%

2.7%

1.0

Taycor Financial

21.3%

16.7%

8.7%

4.0%

0.9

Beacon Funding

12.7%

11.3%

8.7%

2.7%

0.9

eLease

11.3%

10.7%

7.3%

2.0%

1.0

Smarter Finance USA

8.0%

5.3%

1.3%

0.0%

0.9

Ascentium Capital

4.0%

2.0%

0.7%

0.7%

0.5

Currency

1.3%

1.3%

1.3%

0.0%

1.0

Bankers Capital

0.0%

0.0%

0.0%

0.0%

0.0

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How to Read the Standings

  • Presence rate: share of qualified observations where the brand is mentioned in the AI response.
  • Valid recommendation coverage: share of qualified observations where the brand appears as a valid recommendation in the response.
  • Top-three rate: share of qualified observations where the brand appears in the top three recommended positions.
  • Rank-one rate: share of qualified observations where the brand is the first recommendation.
  • Net sentiment: positive mentions minus negative mentions divided by total mentions; ranges from 0 to 1.

For formulas and denominator rules, see AI Market Discovery Metric Definitions.

Recommendation Coverage Movement

Brand

July 2026

August 2026

Movement since baseline

Ascentium Capital

1.4%

2.0%

Up 0.6 points

Balboa Capital

12.7%

16.7%

Up 4.0 points

Bankers Capital

0.0%

0.0%

No change

Beacon Funding

10.3%

11.3%

Up 1.0 point

Crest Capital

58.7%

60.7%

Up 2.0 points

Currency

0.9%

1.3%

Up 0.4 points

eLease

21.6%

10.7%

Down 10.9 points

National Funding

66.7%

64.0%

Down 2.7 points

Smarter Finance USA

4.2%

5.3%

Up 1.1 points

Taycor Financial

21.1%

16.7%

Down 4.4 points

Largest Decline: eLease

eLease's valid recommendation coverage declined to 10.7% in August 2026 from 21.6% in July 2026, a drop of 10.9 points beyond normal month-to-month variation. Raw mention presence also fell, to 11.3% in August 2026 from 25.8% in July 2026. The gap between eLease and Crest Capital widened to 50.0 points in August 2026 from 37.1 points in July 2026.

Category Leader: National Funding

National Funding remained the category leader in August 2026 with 64.0% valid recommendation coverage, down from 66.7% in July 2026. National Funding's rank-one rate declined to 14.0% in August 2026 from 18.8% in July 2026, while its top-three rate moved to 43.3% in August 2026, up slightly from 42.7% in July 2026, within normal month-to-month variation.

Most other tracked brands moved within normal month-to-month variation. Balboa Capital and Taycor Financial both reached 16.7% coverage in August 2026, with Balboa Capital up 4.0 points from 12.7% in July 2026 and Taycor Financial down 4.4 points from 21.1% in July 2026.

Recommendation Placement Snapshot

Coverage alone does not show how prominently a brand is recommended. Two leaders with similar coverage rates show different first-position rates in August 2026.

Brand

August 2026 top-three rate

August 2026 rank-one rate

July 2026 top-three rate

July 2026 rank-one rate

National Funding

43.3%

14.0%

42.7%

18.8%

Crest Capital

43.3%

25.3%

40.8%

21.6%

The two brands shared the same top-three rate of 43.3% in August 2026, yet Crest Capital was the first recommendation in 25.3% of observations versus 14.0% for National Funding.

Buyer-Intent Distribution

The qualified observations in August 2026 all fell into the Brand Recommendation class.

Buyer-intent class

July 2026

August 2026

Brand Recommendation

213

150

Pricing & Value

0

0

Multi-Brand Comparison

0

0

Total qualified observations

213

150

The current public series measures brand-recommendation discovery and does not yet contain qualified observations in the Pricing & Value or Multi-Brand Comparison classes.

Historical Measurement Record

Measurement

Qualified observations

Coverage leader

Leader coverage

Largest coverage movement

July 2026

213

National Funding

66.7%

N/A (baseline month)

August 2026

150

National Funding

64.0%

eLease Down 10.9 points

Evidence and Source Layer

The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment. It is not automatically proof that the source caused the recommendation.

Scope Boundaries

This public benchmark does not measure market share, attributable sales, every possible AI response, organic-search ranking, social mention volume, private or sponsored channels, or causality from a metric movement alone.

About This Benchmark

The LLM Authority Index AI Market Discovery Index tracks how AI search and chat surfaces recommend and mention brands across industries, based on qualified prompt-level observations. It is published monthly as a neutral industry benchmark.

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