Benchmark Summary

Kammok led the Haven Tents category in August 2026 with valid recommendation coverage of 52.8%, up from 52.3% in July 2026. The gap to the next brand, Hennessy Hammock at 21.7% in August 2026 (up from 21.4% in July 2026), stood at 31.1 percentage points.

Category movement was quiet in August 2026. No tracked brand moved beyond normal month-to-month variation. The largest coverage increase was Lawson Hammock, which rose to 3.1% in August 2026 from 2.1% in July 2026, while the largest coverage decline was Haven Tents, which fell to 11.5% in August 2026 from 13.0% in July 2026. Both movements remained within normal variation.

The benchmark began with 703 prompt-surface observations in August 2026 and produced 322 qualified observations after the qualification process.

Current Benchmark at a Glance

Qualified surface breadth counts the canonical AI/search surface families with at least one qualified observation: ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode. Keyword variants roll up into their parent family.

Research Scope and Qualification

The public benchmark is narrower than the raw collection universe by design. The table below shows the qualification funnel.

Brand-level percentages use the qualified observations as the public denominator, not the raw collection. See the AI Market Discovery Methodology for full detail.

Current Brand Standings

How to Read the Standings

• Presence rate is the share of qualified observations where the brand is mentioned at all, regardless of recommendation.
• Valid recommendation coverage is the share of qualified observations where the brand receives a valid recommendation, the primary metric.
• Top-three rate is the share of observations where the brand appears in a top-three recommendation list.
• Rank-one rate is the share of observations where the brand is the first or only recommendation.
• Net sentiment measures the tone of brand mentions, from negative (-1) to positive (+1), with neutral at 0.

For formulas and denominator rules, see the AI Market Discovery Metric Definitions.

Haven Tents

Haven Tents records a 16.2% presence rate, 11.5% valid recommendation coverage, a 9.3% top-three rate, a 4.0% rank-one rate, and 0.83 net sentiment in August 2026. Its recommendation coverage is the fourth-highest figure in the current standings, while its rank-one rate matches Hennessy Hammock at 4.0%.

Kammok records 52.8% valid recommendation coverage, while Haven Tents stands at 11.5%. The more important issue is what that gap means for Haven Tents' recommendation position: valid recommendation coverage is the benchmark's primary metric, and the current data shows Haven Tents receiving valid recommendations across a materially smaller share of qualified observations than the category leader. The current benchmark does not establish the cause of this gap, making the mechanism behind it the clearest area requiring attention.
Highest-priority diagnostic: Across the sampled Brand Recommendation observations, where is Haven Tents appearing without receiving a valid recommendation, and which prompts and AI/search surfaces account for the clearest contrast with Kammok?

Recommendation Coverage Movement

August 2026 was a quiet month for the category. No brand's movement exceeded normal month-to-month variation. Kammok held the leadership position with a small increase, while the remaining brands moved within stable ranges. Lawson Hammock's rise to 3.1% in August 2026 from 2.1% in July 2026 was the largest absolute increase, and Haven Tents' decline to 11.5% in August 2026 from 13.0% in July 2026 was the largest absolute decrease. Both movements remain within normal variation and are not yet trends.

Recommendation Placement Snapshot

Coverage alone does not show how prominently a brand is recommended. Placement rates reveal how often a brand appears in top-three or first position when recommended.

Kammok's rank-one rate rose to 16.8% in August 2026 from 12.1% in July 2026 even as its top-three rate dipped slightly, showing a shift toward first-position placement.

Buyer-Intent Distribution

All qualified observations in August 2026 fell into the Brand Recommendation class, which captures discovery and consideration intent.

The current public series measures Brand Recommendation discovery only. It does not yet contain qualified observations in the Pricing & Value or Multi-Brand Comparison classes.

Historical Measurement Record

Evidence and Source Layer

The benchmark is built from prompt-level observations that retain the query, AI/search surface, answer, brand outcome, recommendation placement, sentiment, and, where exposed, citations or attributable evidence sources. Source presence is evidence about the information environment. It is not automatically proof that the source caused the recommendation.

Scope Boundaries

This public benchmark does not measure:

• Market share or sales attribution.
• Every possible AI response, only the sampled surface families.
• Organic-search ranking outside the six AI/search surface families.
• Social media mention volume or sentiment.
• Private, sponsored, or gated AI channels.
• Causality from any single metric movement.

About This Benchmark

The LLM Authority Index AI Market Discovery Index is a neutral, recurring measurement of how brands appear and are recommended across major AI and search surfaces. Each monthly edition tracks presence, recommendation coverage, placement, and sentiment for the tracked brands in the vertical.

• AI Market Discovery Methodology
• AI Market Discovery Metric Definitions
• AI Market Discovery Research Standards
• Modeled AI Authority Value

Get a Company-Level Authority Index

The public industry benchmark shows category-level standings. A company-level Authority Index can go deeper into your brand's specific presence, recommendation placement, and momentum across AI surfaces.

Get my free AI Company Index